Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Jan. 25 2012

Wide (1000+)

#TitleWed, Jan. 25 2012LocationsAvg.TotalWks.Dist.
1Underworld Awakening$1,539,354-28%3,078--$500$31,087,6351Sony / Screen Gems
2Red Tails$972,227-25%2,512--$387$22,387,8901Fox
3Contraband$875,350-24%2,8707$305$48,979,7252Universal
4Extremely Loud and Incredibly Close$768,174-23%2,6302624$292$13,193,8775Warner Bros.
5Haywire$629,455-28%2,439--$258$10,662,1061Relativity Media
6Beauty and the Beast 3D$485,868-20%2,6250$185$35,279,5232Disney
7The Iron Lady$429,206-15%1,076274$399$13,890,4794Weinstein Company
8Mission: Impossible - Ghost Protocol$395,423-17%2,519-827$157$198,670,0656Paramount
9Joyful Noise$384,281-26%2,7350$141$23,056,2912Warner Bros.
10The Girl with the Dragon Tattoo (2011)$349,882-12%1,907-767$183$95,631,2915Sony / Columbia
11Sherlock Holmes: A Game of Shadows$331,410-13%2,485-670$133$179,380,4466Warner Bros.
12War Horse$325,038-14%2,525-331$129$73,268,3885Disney / DreamWorks
13The Devil Inside$176,370-14%2,207-344$80$51,865,3603Paramount
14We Bought a Zoo$149,381-14%2,065-844$72$70,077,1045Fox
15The Adventures of Tintin$123,900-28%1,340-733$92$72,786,5655Paramount
16Alvin and the Chipmunks: Chipwrecked$121,212-10%2,070-779$59$125,132,6626Fox

Limited (100 — 999)

#TitleWed, Jan. 25 2012LocationsAvg.TotalWks.Dist.
1The Artist$355,2212%662446$537$13,068,2359Weinstein Company
2The Descendants$271,058-6%560-100$484$52,011,75610Fox Searchlight
3Tinker, Tailor, Soldier, Spy$180,987-14%731-155$248$18,876,0927Focus
4Hugo$157,26416%650105$242$56,258,7279Paramount
5My Week with Marilyn$51,262-2%225-175$228$12,203,0599Weinstein Company
6The Twilight Saga: Breaking Dawn - Part 1$27,2932%370-338$74$280,342,55410Lionsgate / Summit
7Happy Feet Two$22,445-14%331-34$68$62,672,74510Warner Bros.
8Puss in Boots (2011)$19,301-10%292-24$66$147,785,42213Paramount / DreamWorks
9Young Adult$16,85714%150-237$112$16,120,3517Paramount
10Tower Heist$14,285-7%220-40$65$77,864,17012Universal
11The Sitter$14,033-1%191-258$73$30,063,6647Fox
12The Darkest Hour$13,334-3%301-881$44$21,115,0885Summit
13Immortals$12,716-15%169-18$75$83,312,71611Relativity Media
14New Year's Eve$10,162-14%265-827$38$54,216,9377Warner Bros. / New Line

Platform (1 — 99)

#TitleWed, Jan. 25 2012LocationsAvg.TotalWks.Dist.
1Shame$30,848-14%9554$325$3,080,4568Fox Searchlight
2Born to Be Wild 3D$15,41311%450$343$15,707,38842Warner Bros. / IMAX
3Coriolanus$7,304-15%9--$812$84,5821Weinstein Company
4Pariah (2011)$6,942-2%21-3$331$518,3594Focus
5In Time$5,3113%97-9$55$37,470,21813Fox
6Drive (2011)$3,66210%331$111$35,020,53419FilmDistrict
7J. Edgar$3,351-29%46-36$73$37,048,62011Warner Bros.
8In the Land of Blood and Honey$3,04410%14-4$217$206,9355FilmDistrict
9Vettai$1,425-74%21-13$68$157,4322UTV Communications
10Margin Call$1,371156%14-6$98$5,349,71714Roadside Attractions
11Dolphin Tale$1,330-24%63-28$21$72,284,97818Warner Bros.