Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Fri, Jan. 27 2012

Wide (1000+)

#TitleFri, Jan. 27 2012LocationsAvg.TotalWks.Dist.
1The Grey$6,481,717--3,185--$2,035$6,481,7171Open Road
2One For the Money$4,100,384--2,737--$1,498$4,100,3841Lionsgate
3Underworld Awakening$3,391,464121%3,0780$1,102$36,017,0772Sony / Screen Gems
4Red Tails$2,771,032179%2,57361$1,077$26,150,8272Fox
5Man on a Ledge$2,491,173--2,998--$831$2,491,1731Lionsgate
6Extremely Loud and Incredibly Close$2,008,109162%2,6300$764$15,969,3636Warner Bros.
7Contraband$1,907,985114%2,650-220$720$51,777,4853Universal
8The Descendants$1,733,633506%2,0011441$866$54,031,64711Fox Searchlight
9Beauty and the Beast 3D$1,229,173135%2,145-480$573$37,031,5043Disney
10Haywire$1,170,79590%2,4412$480$12,449,9972Relativity Media
11Mission: Impossible - Ghost Protocol$935,878122%1,654-865$566$200,027,2037Paramount
12The Iron Lady$893,849111%1,244168$719$15,208,3315Weinstein Company
13Joyful Noise$850,53197%2,021-714$421$24,338,0413Warner Bros.
14Sherlock Holmes: A Game of Shadows$685,40691%1,530-955$448$180,424,3227Warner Bros.
15The Girl with the Dragon Tattoo (2011)$606,08167%1,202-705$504$96,601,1946Sony / Columbia
16War Horse$535,76854%1,861-664$288$74,151,1596Disney / DreamWorks
17We Bought a Zoo$361,043125%1,089-976$332$70,598,5746Fox
18Alvin and the Chipmunks: Chipwrecked$320,800153%1,070-1000$300$125,580,1227Fox

Limited (100 — 999)

#TitleFri, Jan. 27 2012LocationsAvg.TotalWks.Dist.
1The Artist$878,930144%897235$980$14,308,02810Weinstein Company
2Hugo$488,050211%965315$506$56,903,63210Paramount
3The Adventures of Tintin$293,107112%702-638$418$73,217,8486Paramount
4Tinker, Tailor, Soldier, Spy$285,76051%410-321$697$19,350,9018Focus
5The Devil Inside$207,57214%722-1485$287$52,255,3244Paramount
6Albert Nobbs$195,328--245--$797$245,5791Roadside Attractions
7Happy Feet Two$89,148270%309-22$289$62,785,98211Warner Bros.
8My Week with Marilyn$88,16262%186-39$474$12,345,51410Weinstein Company
9Jack and Jill$77,374--253-30$306$73,120,14012Sony / Columbia
10Puss in Boots (2011)$72,224266%270-22$267$147,877,37914Paramount / DreamWorks
11The Twilight Saga: Breaking Dawn - Part 1$46,48861%191-179$243$280,417,91211Lionsgate / Summit
12Tower Heist$37,410144%174-46$215$77,916,93013Universal
13The Sitter$35,240145%145-46$243$30,113,3078Fox
14J. Edgar$33,180750%208162$160$37,085,70512Warner Bros.
15Immortals$18,11128%117-52$155$83,344,95412Relativity Media

Platform (1 — 99)

#TitleFri, Jan. 27 2012LocationsAvg.TotalWks.Dist.
1Shame$47,74946%80-15$597$3,160,9749Fox Searchlight
2Born to Be Wild 3D$32,09860%450$713$15,759,52843Warner Bros. / IMAX
3Young Adult$16,3293%87-63$188$16,152,5348Paramount
4Moneyball$14,240--81-29$176$75,569,49919Sony / Columbia
5Coriolanus$13,00970%123$1,084$105,2602Weinstein Company
6The Darkest Hour$11,873-11%87-214$136$21,140,3546Summit
7Pariah (2011)$11,45650%14-7$818$537,4655Focus
8New Year's Eve$11,2367%62-203$181$54,238,6468Warner Bros. / New Line
9In Time$10,06863%58-39$174$37,486,44514Fox
10Drive (2011)$4,84849%23-10$211$35,028,63620FilmDistrict
11Vettai$3,669104%7-14$524$162,8983UTV Communications
12In the Land of Blood and Honey$3,301-9%11-3$300$216,8966FilmDistrict
13Margin Call$255-78%1-13$255$5,351,15415Roadside Attractions