Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sat, Feb. 4 2012

Wide (1000+)

#TitleSat, Feb. 4 2012LocationsAvg.TotalWks.Dist.
1Chronicle$10,145,00818%2,907--$3,490$18,745,1911Fox
2The Woman in Black$9,606,66815%2,855--$3,365$17,939,1621CBS Films
3The Grey$4,833,81157%3,20722$1,507$33,159,7222Open Road
4Big Miracle$3,928,00573%2,129--$1,845$6,195,3901Universal
5Underworld Awakening$2,725,54160%2,636-442$1,034$53,183,9483Sony / Screen Gems
6Red Tails$2,577,50073%2,347-226$1,098$40,392,7393Fox
7One For the Money$2,573,15649%2,7370$940$18,713,1002Lionsgate
8The Descendants$2,396,07468%2,03837$1,176$64,744,44212Fox Searchlight
9Man on a Ledge$2,227,97448%2,9980$743$13,994,3452Lionsgate
10Extremely Loud and Incredibly Close$1,988,18165%2,505-125$794$26,060,9947Warner Bros.
11Contraband$1,811,59561%2,047-603$885$61,550,7454Universal
12The Artist$1,352,03378%1,005108$1,345$20,131,63611Weinstein Company
13Beauty and the Beast 3D$1,338,682122%1,719-426$779$44,269,6844Disney
14Hugo$1,210,093118%1,03065$1,175$61,405,37911Paramount
15The Iron Lady$953,58268%1,021-223$934$20,277,9496Weinstein Company
16Mission: Impossible - Ghost Protocol$926,21876%1,077-577$860$204,949,3758Paramount
17Joyful Noise$759,20982%1,350-671$562$28,682,2434Warner Bros.
18Haywire$608,37053%1,251-1190$486$17,650,7493Relativity Media
19War Horse$499,53769%1,163-698$430$77,129,9037Disney / DreamWorks

Limited (100 — 999)

#TitleSat, Feb. 4 2012LocationsAvg.TotalWks.Dist.
1Alvin and the Chipmunks: Chipwrecked$572,309195%818-252$700$128,069,6188Fox
2The Girl with the Dragon Tattoo (2011)$560,87677%668-534$840$99,758,7047Sony / Columbia
3Sherlock Holmes: A Game of Shadows$535,13461%857-673$624$183,726,3618Warner Bros.
4We Bought a Zoo$393,40399%754-335$522$72,574,3227Fox
5Tinker, Tailor, Soldier, Spy$367,42795%302-108$1,217$21,070,3519Focus
6The Adventures of Tintin$359,958107%486-216$741$75,148,1397Paramount
7Albert Nobbs$233,27769%2450$952$1,409,2882Roadside Attractions
8The Twilight Saga: Breaking Dawn - Part 1$137,34164%296105$464$280,817,76512Lionsgate / Summit
9Happy Feet Two$136,367122%255-54$535$63,367,60312Warner Bros.
10My Week with Marilyn$132,42278%171-15$774$12,957,96211Weinstein Company
11Puss in Boots (2011)$132,241132%253-17$523$148,398,45815Paramount / DreamWorks
12Jack and Jill$106,82197%222-31$481$73,579,87813Sony / Columbia
13The Devil Inside$75,73442%303-419$250$53,031,1145Paramount
14New Year's Eve$54,15346%222160$244$54,365,8429Warner Bros. / New Line
15The Sitter$36,18865%126-19$287$30,305,3139Fox
16J. Edgar$19,77536%135-73$146$37,251,75413Warner Bros.

Platform (1 — 99)

#TitleSat, Feb. 4 2012LocationsAvg.TotalWks.Dist.
1Shame$49,57756%64-16$775$3,442,99910Fox Searchlight
2Born to Be Wild 3D$46,62494%450$1,036$15,972,52544Warner Bros. / IMAX
3Coriolanus$22,44985%142$1,604$202,4163Weinstein Company
4W.E.$21,35144%4--$5,338$36,1591Weinstein Company
5Pariah (2011)$17,57767%195$925$614,1576Focus
6Immortals$16,03287%62-55$259$83,448,57413Relativity Media
7The Darkest Hour$10,15979%39-48$260$21,200,0587Summit
8Young Adult$9,93149%58-29$171$16,230,9489Paramount
9In the Land of Blood and Honey$8,30916%7-4$1,187$247,3387FilmDistrict
10Drive (2011)$5,61213%22-1$255$35,053,53621FilmDistrict
11Vettai$4,48489%4-3$1,121$189,0434UTV Communications