Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Fri, Feb. 10 2012

Wide (1000+)

#TitleFri, Feb. 10 2012LocationsAvg.TotalWks.Dist.
1The Vow$15,293,042--2,958--$5,170$15,293,0421Sony / Screen Gems
2Safe House$13,645,625--3,119--$4,375$13,645,6251Universal
3Star Wars: Episode I - The Phantom Menace 3D$8,602,102--2,655--$3,240$8,602,1021Fox
4Journey 2: The Mysterious Island$6,541,362--3,470--$1,885$6,541,3621Warner Bros. / New Line
5Chronicle$3,557,123189%2,9081$1,223$31,424,3902Fox
6The Woman in Black$3,384,716277%2,8561$1,185$28,540,2032CBS Films
7The Grey$1,362,31794%2,801-406$486$39,104,5813Open Road
8Big Miracle$938,520176%2,1334$440$10,274,4552Universal
9The Descendants$877,260104%1,581-457$555$68,106,87313Fox Searchlight
10One For the Money$675,14862%2,056-681$328$22,053,8533Lionsgate
11Underworld Awakening$670,50335%1,657-979$405$57,104,8724Sony / Screen Gems
12Red Tails$637,78257%1,580-767$404$43,301,1684Fox
13Man on a Ledge$398,69914%1,423-1575$280$16,568,9093Lionsgate
14Extremely Loud and Incredibly Close$387,97528%1,375-1130$282$28,321,8648Warner Bros.
15Contraband$362,13518%1,081-966$335$63,745,6205Universal

Limited (100 — 999)

#TitleFri, Feb. 10 2012LocationsAvg.TotalWks.Dist.
1The Artist$558,11197%808-197$691$22,319,89712Weinstein Company
2Hugo$360,69387%702-328$514$63,037,51212Paramount
3The Iron Lady$296,71724%512-509$580$21,938,0127Weinstein Company
4Ek Main Aur Ekk Tu$196,245--111--$1,768$196,2451UTV Communications
5Mission: Impossible - Ghost Protocol$186,91625%469-608$399$205,994,7179Paramount
6Tinker, Tailor, Soldier, Spy$135,692103%232-70$585$21,583,26110Focus
7Joyful Noise$131,39018%686-664$192$29,531,9035Warner Bros.
8Beauty and the Beast 3D$127,572-30%678-1041$188$45,750,7675Disney
9The Girl with the Dragon Tattoo (2011)$123,42019%269-399$459$100,444,2098Sony / Columbia
10War Horse$114,629-2%502-661$228$77,863,0038Disney / DreamWorks
11Alvin and the Chipmunks: Chipwrecked$95,038134%502-316$189$128,614,8929Fox
12Sherlock Holmes: A Game of Shadows$94,4656%265-592$356$184,338,7639Warner Bros.
13We Bought a Zoo$88,745112%420-334$211$72,974,6508Fox
14Albert Nobbs$70,35228%151-94$466$1,829,9313Roadside Attractions
15The Adventures of Tintin$69,80845%257-229$272$75,601,2668Paramount
16Haywire$58,347-53%263-988$222$18,433,3564Relativity Media
17My Week with Marilyn$55,11265%125-46$441$13,191,16812Weinstein Company
18The Twilight Saga: Breaking Dawn - Part 1$52,82086%230-66$230$281,042,70913Lionsgate / Summit
19Puss in Boots (2011)$42,941154%209-44$205$148,566,61916Paramount / DreamWorks
20Jack and Jill$39,337--187-35$210$73,712,21514Sony / Columbia
21Happy Feet Two$35,613155%202-53$176$63,524,78913Warner Bros.
22New Year's Eve$19,27167%155-67$124$54,450,19510Warner Bros. / New Line

Platform (1 — 99)

#TitleFri, Feb. 10 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$26,32436%44-1$598$16,081,24945Warner Bros. / IMAX
2Shame$23,38760%52-12$450$3,545,64711Fox Searchlight
3W.E.$15,669308%1713$922$79,8162Weinstein Company
4The Sitter$14,40778%99-27$146$30,369,51910Fox
5The Devil Inside$10,461-25%95-208$110$53,125,2246Paramount
6Coriolanus$7,53322%11-3$685$244,2134Weinstein Company
7Pariah (2011)$6,22040%13-6$478$640,3037Focus
8Chico & Rita$5,438--1--$5,438$5,4381GKIDS
9Immortals$4,1536%33-29$126$83,473,93514Relativity Media
10J. Edgar$4,103-21%42-93$98$37,283,87814Warner Bros.
11Young Adult$3,61136%35-23$103$16,247,77710Paramount
12In the Land of Blood and Honey$2,83156%103$283$264,0338FilmDistrict
13The Darkest Hour$1,90723%18-21$106$21,212,5168Summit
14Vettai$61789%2-2$309$195,5415UTV Communications
15Margin Call$144--20$72$5,352,98717Roadside Attractions