'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Feb. 22 2012

Wide (1000+)

#TitleWed, Feb. 22 2012LocationsAvg.TotalWks.Dist.
1Safe House$1,467,125-26%3,1212$470$85,260,9002Universal
2The Vow$1,266,647-30%2,9580$428$91,655,9942Sony / Screen Gems
3Journey 2: The Mysterious Island$1,206,333-31%3,50030$345$61,994,1852Warner Bros. / New Line
4Ghost Rider: Spirit of Vengeance$1,047,550-31%3,174--$330$28,038,7431Sony / Columbia
5This Means War$1,025,112-24%3,189--$321$23,995,4191Fox
7Star Wars: Episode I - The Phantom Menace 3D$439,123-23%2,6550$165$36,804,7902Fox
8The Secret World of Arrietty$418,653-31%1,522--$275$9,713,6861Disney
9The Woman in Black$397,440-22%2,559-297$155$47,310,6963CBS Films
10The Grey$235,500-19%2,107-694$112$49,134,7964Open Road
11The Descendants$221,569-17%1,243-338$178$76,062,42314Fox Searchlight
12Big Miracle$179,740-31%1,634-499$110$18,046,8653Universal
13Red Tails$106,044-9%1,009-571$105$48,109,0105Fox

Limited (100 — 999)

#TitleWed, Feb. 22 2012LocationsAvg.TotalWks.Dist.
1The Artist$244,826-11%8080$303$28,590,06513Weinstein Company
3The Iron Lady$113,149-15%623111$182$24,903,3018Weinstein Company
4Underworld Awakening$96,242-17%826-831$117$61,805,9935Sony / Screen Gems
5One For the Money$61,810-16%933-1123$66$25,741,2274Lionsgate
6Extremely Loud and Incredibly Close$59,256-3%577-798$103$30,894,5529Warner Bros.
7Sherlock Holmes: A Game of Shadows$47,548-14%403138$118$185,489,56910Warner Bros.
9Alvin and the Chipmunks: Chipwrecked$40,108-18%400-102$100$129,961,36610Fox
10Tinker, Tailor, Soldier, Spy$39,421-15%184-48$214$22,887,58511Focus
11Mission: Impossible - Ghost Protocol$39,227-22%275-194$143$207,494,25010Paramount
12Man on a Ledge$28,565-25%401-1022$71$18,518,0624Lionsgate
13The Adventures of Tintin$28,357-29%30346$94$76,597,6009Paramount
14War Horse$27,893-12%394-108$71$78,834,9949Disney / DreamWorks
15My Week with Marilyn$23,626-9%120-5$197$13,743,94113Weinstein Company
16Beauty and the Beast 3D$23,234-8%214-464$109$47,152,9126Disney
17Albert Nobbs$23,131-11%119-32$194$2,456,8134Roadside Attractions
18We Bought a Zoo$19,851-22%287-133$69$73,788,1729Fox
19Puss in Boots (2011)$13,893-11%163-46$85$149,103,54717Paramount / DreamWorks
20Joyful Noise$13,602-26%340-346$40$30,387,4856Warner Bros.
21The Darkest Hour$7,905-12%11395$70$21,353,8899Summit
22Happy Feet Two$6,958-21%135-67$52$63,875,40314Warner Bros.
23The Twilight Saga: Breaking Dawn - Part 1$3,252-18%148-82$22$281,283,22014Lionsgate / Summit

Platform (1 — 99)

#TitleWed, Feb. 22 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$24,9281%451$554$16,475,76746Warner Bros. / IMAX
2Ek Main Aur Ekk Tu$9,734-32%98-13$99$1,082,2962UTV Communications
3Shame$9,313-7%44-8$212$3,754,36612Fox Searchlight
4Haywire$6,408-20%79-184$81$18,780,4785Relativity Media
5W.E.$5,951-7%203$298$223,1583Weinstein Company
6Coriolanus$3,9769%132$306$339,0955Weinstein Company
7Young Adult$3,720-7%8752$43$16,308,04311Paramount
8Undefeated$3,06321%5--$613$47,8321Weinstein Company
9Pariah (2011)$2,61020%130$201$697,3958Focus
10New Year's Eve$1,3046%33-122$40$54,543,06011Warner Bros. / New Line
11The Devil Inside$1,128-22%34-61$33$53,185,8007Paramount
12In the Land of Blood and Honey$600-30%8-2$75$288,2429FilmDistrict
13J. Edgar$330-7%11-31$30$37,305,63415Warner Bros.
14Immortals$2786%29-4$10$83,503,70115Relativity Media