Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Fri, Feb. 24 2012

Wide (1000+)

#TitleFri, Feb. 24 2012LocationsAvg.TotalWks.Dist.
1Act of Valor$9,046,858--3,039--$2,977$9,046,8581Relativity Media
2Tyler Perry's Good Deeds$5,312,688--2,132--$2,492$5,312,6881Lionsgate
3The Vow$3,271,334142%3,03880$1,077$96,278,6773Sony / Screen Gems
4Journey 2: The Mysterious Island$3,176,897152%3,350-150$948$66,433,2483Warner Bros. / New Line
5Safe House$3,158,820120%3,052-69$1,035$89,855,3803Universal
6This Means War$2,740,087155%3,1890$859$27,810,7232Fox
7Ghost Rider: Spirit of Vengeance$2,341,735136%3,1740$738$31,373,8172Sony / Columbia
8Wanderlust$2,172,165--2,002--$1,085$2,172,1651Universal
9Gone$1,662,955--2,186--$761$1,662,9551Summit
10Chronicle$1,073,791115%1,797-759$598$55,373,7184Fox
11The Secret World of Arrietty$1,060,836139%1,5220$697$11,218,6412Disney
12The Woman in Black$867,379107%1,727-832$502$48,596,5754CBS Films
13Star Wars: Episode I - The Phantom Menace 3D$756,39263%1,618-1037$467$38,026,0223Fox

Limited (100 — 999)

#TitleFri, Feb. 24 2012LocationsAvg.TotalWks.Dist.
1The Artist$739,728161%966158$766$29,613,52714Weinstein Company
2The Descendants$542,539105%889-354$610$76,869,23215Fox Searchlight
3Hugo$383,366108%501-57$765$68,227,31014Paramount
4The Grey$221,603-9%917-1190$242$49,600,4095Open Road
5The Iron Lady$183,96049%522-101$352$25,210,5579Weinstein Company
6Big Miracle$166,420-11%628-1006$265$18,401,1954Universal
7Red Tails$129,6945%489-520$265$48,362,7796Fox
8Sherlock Holmes: A Game of Shadows$102,994110%333-70$309$185,641,61211Warner Bros.
9Tinker, Tailor, Soldier, Spy$89,37590%164-20$545$23,023,95212Focus
10Alvin and the Chipmunks: Chipwrecked$82,18978%311-89$264$130,089,69911Fox
11My Week with Marilyn$79,547209%402282$198$13,849,23914Weinstein Company
12We Bought a Zoo$79,022238%280-7$282$73,890,54810Fox
13Extremely Loud and Incredibly Close$71,16014%280-297$254$31,028,14410Warner Bros.
14Mission: Impossible - Ghost Protocol$68,35773%178-97$384$207,602,15711Paramount
15Underworld Awakening$68,156-32%260-566$262$61,975,1026Sony / Screen Gems
16The Adventures of Tintin$67,543132%272-31$248$76,694,29710Paramount
17Contraband$50,23514%197-223$255$66,051,2457Universal
18Joyful Noise$50,225230%277-63$181$30,452,9447Warner Bros.
19The Girl with the Dragon Tattoo (2011)$48,772--125-64$390$101,571,87610Sony / Columbia
20War Horse$47,26054%213-181$222$78,912,89210Disney / DreamWorks
21One For the Money$39,003-46%229-704$170$25,852,4725Lionsgate
22Albert Nobbs$34,52939%100-19$345$2,516,1065Roadside Attractions
23Puss in Boots (2011)$25,53976%138-25$185$149,143,56118Paramount / DreamWorks
24Jack and Jill$19,546--109-25$179$74,096,73116Sony / Columbia

Platform (1 — 99)

#TitleFri, Feb. 24 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$40,27525%40-5$1,007$16,548,21947Warner Bros. / IMAX
2Tere Naal Love Ho Gaya$26,215--48--$546$26,2151UTV Communications
3Man on a Ledge$20,675-27%76-325$272$18,566,9505Lionsgate
4The Darkest Hour$17,439137%94-19$186$21,378,67610Summit
5Haywire$14,203115%37-42$384$18,801,2976Relativity Media
6Shame$12,84123%25-19$514$3,777,66413Fox Searchlight
7Ek Main Aur Ekk Tu$11,27530%35-63$322$1,102,2513UTV Communications
8Happy Feet Two$10,65846%85-50$125$63,893,36715Warner Bros.
9W.E.$8,82261%15-5$588$246,4714Weinstein Company
10Coriolanus$5,22829%8-5$654$348,3656Weinstein Company
11Undefeated$5,04465%50$1,009$55,9262Weinstein Company
12Pariah (2011)$3,41734%130$263$703,3639Focus
13The Devil Inside$2,370120%25-9$95$53,189,2468Paramount
14In the Land of Blood and Honey$8370%4-4$209$289,91510FilmDistrict