Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Thu, Mar. 1 2012

Wide (1000+)

#TitleThu, Mar. 1 2012LocationsAvg.TotalWks.Dist.
1Act of Valor$1,575,9772%3,039--$519$31,539,3461Relativity Media
2Safe House$793,5204%3,052-69$260$100,964,4903Universal
3Tyler Perry's Good Deeds$683,14612%2,132--$320$18,744,6321Lionsgate
4The Vow$658,10211%3,03880$217$105,612,3493Sony / Screen Gems
5This Means War$585,7138%3,1890$184$35,838,6392Fox
6Ghost Rider: Spirit of Vengeance$517,3439%3,1740$163$40,180,7392Sony / Columbia
7Wanderlust$489,9950%2,002--$245$8,640,8151Universal
8Journey 2: The Mysterious Island$475,0433%3,350-150$142$78,686,4993Warner Bros. / New Line
9Gone$269,7895%2,186--$123$5,947,9771Summit
10Chronicle$229,2376%1,797-759$128$58,915,2664Fox
11The Secret World of Arrietty$186,4213%1,5220$122$15,268,3802Disney
12Star Wars: Episode I - The Phantom Menace 3D$178,92413%1,618-1037$111$41,118,3333Fox
13The Woman in Black$167,56314%1,727-832$97$51,086,9154CBS Films

Limited (100 — 999)

#TitleThu, Mar. 1 2012LocationsAvg.TotalWks.Dist.
1The Artist$326,4470%966158$338$33,188,41814Weinstein Company
2Hugo$156,747-1%501-57$313$70,066,57714Paramount
3The Descendants$152,5781%889-354$172$79,100,72615Fox Searchlight
4The Iron Lady$105,5563%522-101$202$26,156,0049Weinstein Company
5The Grey$76,4349%917-1190$83$50,473,5505Open Road
6Big Miracle$43,96017%628-1006$70$19,060,5804Universal
7Red Tails$35,656-25%489-520$73$48,832,8216Fox
8My Week with Marilyn$33,2060%402282$83$14,209,70414Weinstein Company
9Sherlock Holmes: A Game of Shadows$32,83512%333-70$99$186,013,79311Warner Bros.
10Tinker, Tailor, Soldier, Spy$29,959-3%164-20$183$23,402,22612Focus
11Underworld Awakening$25,66914%260-566$99$62,248,7696Sony / Screen Gems
12Mission: Impossible - Ghost Protocol$22,4588%178-97$126$207,861,46011Paramount
13War Horse$19,8976%213-181$93$79,120,99810Disney / DreamWorks
14The Adventures of Tintin$19,1333%272-31$70$76,980,84210Paramount
15Alvin and the Chipmunks: Chipwrecked$18,3955%311-89$59$130,459,22911Fox
16Joyful Noise$18,26719%277-63$66$30,653,3137Warner Bros.
17Extremely Loud and Incredibly Close$18,2324%280-297$65$31,290,36710Warner Bros.
18Contraband$17,82513%197-223$90$66,241,4457Universal
19We Bought a Zoo$17,42817%280-7$62$74,162,95310Fox
20One For the Money$14,80530%229-704$65$26,001,1585Lionsgate
21Albert Nobbs$12,7047%100-19$127$2,659,1485Roadside Attractions
22Puss in Boots (2011)$6,81010%138-25$49$149,260,50418Paramount / DreamWorks

Platform (1 — 99)

#TitleThu, Mar. 1 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$19,125-13%40-5$478$16,696,85447Warner Bros. / IMAX
2Man on a Ledge$5,58214%76-325$73$18,620,0005Lionsgate
3Tere Naal Love Ho Gaya$5,048-20%48--$105$122,8151UTV Communications
4Shame$5,01710%25-19$201$3,826,82413Fox Searchlight
5W.E.$4,906-2%15-5$327$283,8854Weinstein Company
6Haywire$4,2066%37-42$114$18,843,0616Relativity Media
7Happy Feet Two$3,66419%85-50$43$63,948,71915Warner Bros.
8Undefeated$2,5740%50$515$81,8282Weinstein Company
9Pariah (2011)$2,3636%130$182$719,5619Focus
10Coriolanus$2,0135%8-5$252$373,1046Weinstein Company
11The Darkest Hour$1,850-61%94-19$20$21,443,49410Summit
12Ek Main Aur Ekk Tu$1,789-12%35-63$51$1,139,7253UTV Communications
13In the Land of Blood and Honey$68040%4-4$170$295,03110FilmDistrict
14The Devil Inside$545-21%25-9$22$53,196,5508Paramount