Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Fri, Mar. 2 2012

Wide (1000+)

#TitleFri, Mar. 2 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$17,526,300--3,729--$4,700$17,526,3001Universal
2Project X (2012)$8,125,879--3,055--$2,660$8,125,8791Warner Bros.
3Act of Valor$3,808,742142%3,05314$1,248$35,348,0882Relativity Media
4Safe House$1,927,515143%2,553-499$755$102,892,0054Universal
5The Vow$1,849,986181%2,826-212$655$107,462,3354Sony / Screen Gems
6Tyler Perry's Good Deeds$1,834,761169%2,1320$861$20,579,3932Lionsgate
7This Means War$1,678,176187%2,342-847$717$37,516,8153Fox
8Journey 2: The Mysterious Island$1,369,423188%3,060-290$448$80,055,9224Warner Bros. / New Line
9Ghost Rider: Spirit of Vengeance$1,117,224116%2,487-687$449$41,297,9633Sony / Columbia
10Wanderlust$1,111,110127%2,0020$555$9,751,9252Universal
11Gone$943,750250%2,1860$432$6,891,7272Summit
12The Artist$938,801188%1,756790$535$34,127,21915Weinstein Company
13Chronicle$523,609128%1,054-743$497$59,438,8755Fox
14The Secret World of Arrietty$298,67560%1,431-91$209$15,567,0553Disney

Limited (100 — 999)

#TitleFri, Mar. 2 2012LocationsAvg.TotalWks.Dist.
1The Woman in Black$345,072106%812-915$425$51,431,9875CBS Films
2The Descendants$322,272111%694-195$464$79,422,99816Fox Searchlight
3Hugo$283,82681%406-95$699$70,350,40315Paramount
4Star Wars: Episode I - The Phantom Menace 3D$219,54323%731-887$300$41,337,8764Fox
5The Iron Lady$205,05994%511-11$401$26,361,06310Weinstein Company
6Big Miracle$82,57088%359-269$230$19,143,1505Universal
7The Girl with the Dragon Tattoo (2011)$74,864--256131$292$101,857,40011Sony / Columbia
8The Grey$73,012-4%308-609$237$50,549,5626Open Road
9Alvin and the Chipmunks: Chipwrecked$72,027292%3143$229$130,531,25612Fox
10Sherlock Holmes: A Game of Shadows$71,429118%266-67$269$186,085,22212Warner Bros.
11Tinker, Tailor, Soldier, Spy$62,734109%126-38$498$23,464,96013Focus
12We Bought a Zoo$61,786255%266-14$232$74,224,73911Fox
13Extremely Loud and Incredibly Close$60,393231%30323$199$31,350,76011Warner Bros.
14Red Tails$54,41853%249-240$219$48,887,2397Fox
15Mission: Impossible - Ghost Protocol$44,05896%107-71$412$207,905,51812Paramount
16The Adventures of Tintin$41,572117%215-57$193$77,022,41411Paramount
17Contraband$32,56083%148-49$220$66,274,0058Universal
18My Week with Marilyn$32,285-3%120-282$269$14,241,98915Weinstein Company
19Joyful Noise$31,34772%202-75$155$30,684,6608Warner Bros.
20One For the Money$16,0889%117-112$138$26,017,2466Lionsgate

Platform (1 — 99)

#TitleFri, Mar. 2 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$27,75745%400$694$16,724,61148Warner Bros. / IMAX
2Undefeated$21,735744%138$1,672$103,5633Weinstein Company
3Underworld Awakening$19,033-26%79-181$241$62,267,8027Sony / Screen Gems
4Albert Nobbs$14,59715%68-32$215$2,673,7456Roadside Attractions
5Being Flynn$12,677--4--$3,169$12,6771Focus
6W.E.$10,437113%194$549$294,3225Weinstein Company
7Coriolanus$9,025348%146$645$382,1297Weinstein Company
8Tere Naal Love Ho Gaya$8,12561%26-22$313$130,9402UTV Communications
9Happy Feet Two$7,994118%850$94$63,956,71316Warner Bros.
10Shame$7,44648%22-3$338$3,834,27014Fox Searchlight
11Paan Singh Tomar$4,101--10--$410$4,1011UTV Communications
12Haywire$2,866-32%32-5$90$18,845,9277Relativity Media
13Pariah (2011)$2,5367%130$195$722,09710Focus
14Ek Main Aur Ekk Tu$2,07816%25-10$83$1,141,8034UTV Communications
15In the Land of Blood and Honey$1,772161%84$222$296,80311FilmDistrict
16The Devil Inside$1,482172%17-8$87$53,198,0329Paramount