Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sat, Mar. 3 2012

Wide (1000+)

#TitleSat, Mar. 3 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$31,286,31079%3,729--$8,390$48,812,6101Universal
2Project X (2012)$7,627,045-6%3,055--$2,497$15,752,9241Warner Bros.
3Act of Valor$6,081,51360%3,05314$1,992$41,429,6012Relativity Media
4Safe House$3,484,84581%2,553-499$1,365$106,376,8504Universal
5Tyler Perry's Good Deeds$3,400,70585%2,1320$1,595$23,980,0982Lionsgate
6Journey 2: The Mysterious Island$3,240,778137%3,060-290$1,059$83,296,7004Warner Bros. / New Line
7The Vow$2,758,33949%2,826-212$976$110,220,6744Sony / Screen Gems
8This Means War$2,593,03555%2,342-847$1,107$40,109,8503Fox
9Ghost Rider: Spirit of Vengeance$2,230,930100%2,487-687$897$43,528,8933Sony / Columbia
10Wanderlust$1,751,75058%2,0020$875$11,503,6752Universal
11The Artist$1,692,38880%1,756790$964$35,819,60715Weinstein Company
12Gone$1,397,68348%2,1860$639$8,289,4102Summit
13Chronicle$911,98274%1,054-743$865$60,350,8575Fox
14The Secret World of Arrietty$707,432137%1,431-91$494$16,274,4873Disney

Limited (100 — 999)

#TitleSat, Mar. 3 2012LocationsAvg.TotalWks.Dist.
1The Descendants$646,475101%694-195$932$80,069,47316Fox Searchlight
2Hugo$593,273109%406-95$1,461$70,943,67615Paramount
3The Woman in Black$564,56164%812-915$695$51,996,5485CBS Films
4Star Wars: Episode I - The Phantom Menace 3D$535,129144%731-887$732$41,873,0054Fox
5The Iron Lady$399,88095%511-11$783$26,760,94310Weinstein Company
6Alvin and the Chipmunks: Chipwrecked$171,425138%3143$546$130,702,68112Fox
7Big Miracle$140,01070%359-269$390$19,283,1605Universal
8Tinker, Tailor, Soldier, Spy$134,196114%126-38$1,065$23,599,15613Focus
9The Girl with the Dragon Tattoo (2011)$131,56376%256131$514$101,988,96311Sony / Columbia
10Sherlock Holmes: A Game of Shadows$124,32774%266-67$467$186,209,54912Warner Bros.
11The Grey$119,83764%308-609$389$50,669,3996Open Road
12We Bought a Zoo$117,01689%266-14$440$74,341,75511Fox
13Extremely Loud and Incredibly Close$105,18374%30323$347$31,455,94311Warner Bros.
14The Adventures of Tintin$90,424118%215-57$421$77,112,83811Paramount
15Red Tails$87,07460%249-240$350$48,974,3137Fox
16Mission: Impossible - Ghost Protocol$76,67674%107-71$717$207,982,19412Paramount
17My Week with Marilyn$62,17993%120-282$518$14,304,16815Weinstein Company
18Contraband$56,98075%148-49$385$66,330,9858Universal
19Joyful Noise$53,18470%202-75$263$30,737,8448Warner Bros.
20One For the Money$27,28770%117-112$233$26,044,5336Lionsgate

Platform (1 — 99)

#TitleSat, Mar. 3 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$38,02637%400$951$16,762,63748Warner Bros. / IMAX
2Undefeated$37,92674%138$2,917$141,4893Weinstein Company
3Underworld Awakening$33,23475%79-181$421$62,301,0367Sony / Screen Gems
4Albert Nobbs$29,05499%68-32$427$2,702,7996Roadside Attractions
5Being Flynn$19,66155%4--$4,915$32,3381Focus
6Happy Feet Two$19,561145%850$230$63,976,27416Warner Bros.
7W.E.$19,15984%194$1,008$313,4815Weinstein Company
8Coriolanus$17,31192%146$1,237$399,4407Weinstein Company
9Tere Naal Love Ho Gaya$14,56979%26-22$560$145,5092UTV Communications
10Shame$12,94474%22-3$588$3,847,21414Fox Searchlight
11Paan Singh Tomar$9,604134%10--$960$13,7051UTV Communications
12Pariah (2011)$5,573120%130$429$727,67010Focus
13Ek Main Aur Ekk Tu$5,350157%25-10$214$1,147,1534UTV Communications
14Haywire$5,01075%32-5$157$18,850,9377Relativity Media
15In the Land of Blood and Honey$2,55344%84$319$299,35611FilmDistrict
16The Devil Inside$2,21049%17-8$130$53,200,2429Paramount