With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Mon, Mar. 5 2012

Wide (1000+)

#TitleMon, Mar. 5 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$3,485,750-84%3,729--$935$73,702,8201Universal
2Project X (2012)$2,119,213-60%3,055--$694$23,170,5761Warner Bros.
3Act of Valor$1,029,041-72%3,05314$337$46,140,9652Relativity Media
4Safe House$598,690-70%2,553-499$235$108,954,1154Universal
5Tyler Perry's Good Deeds$480,004-74%2,1320$225$26,271,6972Lionsgate
6The Vow$435,213-69%2,826-212$154$112,058,7094Sony / Screen Gems
7This Means War$386,058-70%2,342-847$165$41,786,0203Fox
8Journey 2: The Mysterious Island$377,117-81%3,060-290$123$85,610,9904Warner Bros. / New Line
9Ghost Rider: Spirit of Vengeance$311,720-76%2,487-687$125$45,138,0963Sony / Columbia
11The Artist$302,585-70%1,756790$172$37,116,57415Weinstein Company
14The Secret World of Arrietty$95,880-80%1,431-91$67$16,848,9043Disney

Limited (100 — 999)

#TitleMon, Mar. 5 2012LocationsAvg.TotalWks.Dist.
1The Descendants$87,253-73%694-195$126$80,479,79616Fox Searchlight
3The Iron Lady$74,761-70%511-11$146$27,081,67410Weinstein Company
4The Woman in Black$74,187-70%812-915$91$52,315,5775CBS Films
5Star Wars: Episode I - The Phantom Menace 3D$70,401-80%731-887$96$42,289,1804Fox
6The Grey$25,236-62%308-609$82$50,757,7466Open Road
7Sherlock Holmes: A Game of Shadows$21,231-66%266-67$80$186,292,58212Warner Bros.
8Alvin and the Chipmunks: Chipwrecked$20,994-79%3143$67$130,825,27512Fox
9Tinker, Tailor, Soldier, Spy$18,437-72%126-38$146$23,683,85213Focus
10Big Miracle$18,105-77%359-269$50$19,380,2455Universal
11Extremely Loud and Incredibly Close$17,653-71%30323$58$31,534,05711Warner Bros.
12We Bought a Zoo$16,842-74%266-14$63$74,423,62411Fox
13The Adventures of Tintin$16,788-69%215-57$78$77,183,94511Paramount
14Red Tails$14,224-71%249-240$57$49,037,9407Fox
15Mission: Impossible - Ghost Protocol$13,789-63%107-71$129$208,033,40212Paramount
16My Week with Marilyn$13,565-63%120-282$113$14,354,11615Weinstein Company
18Joyful Noise$8,502-73%202-75$42$30,777,6418Warner Bros.
19One For the Money$4,957-69%117-112$42$26,065,7116Lionsgate

Platform (1 — 99)

#TitleMon, Mar. 5 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$18,539-39%400$463$16,811,54648Warner Bros. / IMAX
2Undefeated$6,382-72%138$491$170,4403Weinstein Company
3Albert Nobbs$6,312-69%68-32$93$2,729,3866Roadside Attractions
4W.E.$5,280-62%194$278$332,7885Weinstein Company
5Happy Feet Two$3,595-78%850$42$63,995,92316Warner Bros.
6Being Flynn$3,460-70%4--$865$47,4501Focus
7Coriolanus$3,169-71%146$226$413,4357Weinstein Company
8Shame$2,824-70%22-3$128$3,859,34014Fox Searchlight
9Tere Naal Love Ho Gaya$1,744-82%26-22$67$156,9912UTV Communications
10Pariah (2011)$1,136-58%130$87$731,49810Focus
11Haywire$983-51%32-5$31$18,853,9347Relativity Media
12Paan Singh Tomar$896-87%10--$90$21,4641UTV Communications
13In the Land of Blood and Honey$552-72%84$69$301,85711FilmDistrict
14Ek Main Aur Ekk Tu$424-86%25-10$17$1,150,5544UTV Communications
15The Devil Inside$342-77%17-8$20$53,202,0579Paramount