Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, Mar. 5 2012

Wide (1000+)

#TitleMon, Mar. 5 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$3,485,750-84%3,729--$935$73,702,8201Universal
2Project X (2012)$2,119,213-60%3,055--$694$23,170,5761Warner Bros.
3Act of Valor$1,029,041-72%3,05314$337$46,140,9652Relativity Media
4Safe House$598,690-70%2,553-499$235$108,954,1154Universal
5Tyler Perry's Good Deeds$480,004-74%2,1320$225$26,271,6972Lionsgate
6The Vow$435,213-69%2,826-212$154$112,058,7094Sony / Screen Gems
7This Means War$386,058-70%2,342-847$165$41,786,0203Fox
8Journey 2: The Mysterious Island$377,117-81%3,060-290$123$85,610,9904Warner Bros. / New Line
9Ghost Rider: Spirit of Vengeance$311,720-76%2,487-687$125$45,138,0963Sony / Columbia
10Wanderlust$309,325-68%2,0020$155$12,793,9802Universal
11The Artist$302,585-70%1,756790$172$37,116,57415Weinstein Company
12Gone$195,033-70%2,1860$89$9,144,8722Summit
13Chronicle$131,963-73%1,054-743$125$60,978,6605Fox
14The Secret World of Arrietty$95,880-80%1,431-91$67$16,848,9043Disney

Limited (100 — 999)

#TitleMon, Mar. 5 2012LocationsAvg.TotalWks.Dist.
1The Descendants$87,253-73%694-195$126$80,479,79616Fox Searchlight
2Hugo$86,005-76%406-95$212$71,386,20015Paramount
3The Iron Lady$74,761-70%511-11$146$27,081,67410Weinstein Company
4The Woman in Black$74,187-70%812-915$91$52,315,5775CBS Films
5Star Wars: Episode I - The Phantom Menace 3D$70,401-80%731-887$96$42,289,1804Fox
6The Grey$25,236-62%308-609$82$50,757,7466Open Road
7Sherlock Holmes: A Game of Shadows$21,231-66%266-67$80$186,292,58212Warner Bros.
8Alvin and the Chipmunks: Chipwrecked$20,994-79%3143$67$130,825,27512Fox
9Tinker, Tailor, Soldier, Spy$18,437-72%126-38$146$23,683,85213Focus
10Big Miracle$18,105-77%359-269$50$19,380,2455Universal
11Extremely Loud and Incredibly Close$17,653-71%30323$58$31,534,05711Warner Bros.
12We Bought a Zoo$16,842-74%266-14$63$74,423,62411Fox
13The Adventures of Tintin$16,788-69%215-57$78$77,183,94511Paramount
14Red Tails$14,224-71%249-240$57$49,037,9407Fox
15Mission: Impossible - Ghost Protocol$13,789-63%107-71$129$208,033,40212Paramount
16My Week with Marilyn$13,565-63%120-282$113$14,354,11615Weinstein Company
17Contraband$11,100-64%148-49$75$66,373,1658Universal
18Joyful Noise$8,502-73%202-75$42$30,777,6418Warner Bros.
19One For the Money$4,957-69%117-112$42$26,065,7116Lionsgate

Platform (1 — 99)

#TitleMon, Mar. 5 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$18,539-39%400$463$16,811,54648Warner Bros. / IMAX
2Undefeated$6,382-72%138$491$170,4403Weinstein Company
3Albert Nobbs$6,312-69%68-32$93$2,729,3866Roadside Attractions
4W.E.$5,280-62%194$278$332,7885Weinstein Company
5Happy Feet Two$3,595-78%850$42$63,995,92316Warner Bros.
6Being Flynn$3,460-70%4--$865$47,4501Focus
7Coriolanus$3,169-71%146$226$413,4357Weinstein Company
8Shame$2,824-70%22-3$128$3,859,34014Fox Searchlight
9Tere Naal Love Ho Gaya$1,744-82%26-22$67$156,9912UTV Communications
10Pariah (2011)$1,136-58%130$87$731,49810Focus
11Haywire$983-51%32-5$31$18,853,9347Relativity Media
12Paan Singh Tomar$896-87%10--$90$21,4641UTV Communications
13In the Land of Blood and Honey$552-72%84$69$301,85711FilmDistrict
14Ek Main Aur Ekk Tu$424-86%25-10$17$1,150,5544UTV Communications
15The Devil Inside$342-77%17-8$20$53,202,0579Paramount