Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Wed, Mar. 7 2012

Wide (1000+)

#TitleWed, Mar. 7 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$2,611,125-29%3,729--$700$79,988,8551Universal
2Project X (2012)$1,565,997-30%3,055--$513$26,971,7311Warner Bros.
3Act of Valor$891,491-22%3,05314$292$48,175,2582Relativity Media
4Safe House$561,660-20%2,553-499$220$110,216,6254Universal
5The Vow$456,832-24%2,826-212$162$113,117,0234Sony / Screen Gems
6This Means War$404,675-20%2,342-847$173$42,696,4233Fox
7Tyler Perry's Good Deeds$378,813-25%2,1320$178$27,153,9412Lionsgate
8Journey 2: The Mysterious Island$378,395-32%3,060-290$124$86,543,6674Warner Bros. / New Line
9The Artist$321,855-19%1,756790$183$37,833,51915Weinstein Company
10Wanderlust$320,320-24%2,0020$160$13,533,7902Universal
11Ghost Rider: Spirit of Vengeance$281,378-24%2,487-687$113$45,791,5523Sony / Columbia
12Gone$191,098-33%2,1860$87$9,620,3692Summit
13Chronicle$117,195-17%1,054-743$111$61,236,6075Fox
14The Secret World of Arrietty$90,558-17%1,431-91$63$17,048,9073Disney

Limited (100 — 999)

#TitleWed, Mar. 7 2012LocationsAvg.TotalWks.Dist.
1The Descendants$93,910-14%694-195$135$80,683,18416Fox Searchlight
2The Iron Lady$89,998-16%511-11$176$27,279,14510Weinstein Company
3Hugo$76,400-29%406-95$188$71,570,55915Paramount
4The Woman in Black$69,433-16%812-915$86$52,647,2305CBS Films
5Star Wars: Episode I - The Phantom Menace 3D$63,224-13%731-887$86$42,425,0324Fox
6The Grey$23,383-18%308-609$76$50,809,6456Open Road
7Sherlock Holmes: A Game of Shadows$22,600-11%266-67$85$186,340,57512Warner Bros.
8Alvin and the Chipmunks: Chipwrecked$22,599-15%3143$72$130,874,59612Fox
9Tinker, Tailor, Soldier, Spy$20,514-13%126-38$163$23,727,95913Focus
10Red Tails$19,28715%249-240$77$49,074,0087Fox
11Extremely Loud and Incredibly Close$18,701-18%30323$62$31,575,53011Warner Bros.
12Big Miracle$17,950-23%359-269$50$19,421,3605Universal
13My Week with Marilyn$17,694-4%120-282$147$14,390,21415Weinstein Company
14We Bought a Zoo$16,964-20%266-14$64$74,461,89511Fox
15The Adventures of Tintin$16,529-25%215-57$77$77,222,50411Paramount
16Mission: Impossible - Ghost Protocol$12,806-33%107-71$120$208,065,31912Paramount
17Contraband$11,150-20%148-49$75$66,398,3058Universal
18Joyful Noise$9,350-22%202-75$46$30,798,9788Warner Bros.
19One For the Money$5,873-8%117-112$50$26,077,9616Lionsgate

Platform (1 — 99)

#TitleWed, Mar. 7 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$27,62645%400$691$16,858,16848Warner Bros. / IMAX
2Albert Nobbs$7,068-13%68-32$104$2,744,5446Roadside Attractions
3Undefeated$7,064-47%138$543$190,7253Weinstein Company
4Shame$5,68737%22-3$259$3,869,18614Fox Searchlight
5W.E.$5,239-7%194$276$343,6525Weinstein Company
6Being Flynn$4,0606%4--$1,015$55,3311Focus
7Coriolanus$3,603-16%146$257$421,3067Weinstein Company
8Happy Feet Two$3,028-28%850$36$64,003,13416Warner Bros.
9Tere Naal Love Ho Gaya$2,402-44%26-22$92$163,6812UTV Communications
10Paan Singh Tomar$2,04655%10--$205$24,8271UTV Communications
11Pariah (2011)$1,47119%130$113$734,20110Focus
12Haywire$934-18%32-5$29$18,856,0047Relativity Media
13In the Land of Blood and Honey$72112%84$90$303,22211FilmDistrict
14The Devil Inside$417105%17-8$25$53,202,6779Paramount
15Ek Main Aur Ekk Tu$382-49%25-10$15$1,151,6864UTV Communications