Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Thu, Mar. 8 2012

Wide (1000+)

#TitleThu, Mar. 8 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$2,889,97511%3,729--$775$82,878,8301Universal
2Project X (2012)$1,603,2642%3,055--$525$28,574,9951Warner Bros.
3Act of Valor$925,3394%3,05314$303$49,100,5972Relativity Media
4Safe House$587,1905%2,553-499$230$110,803,8154Universal
5The Vow$496,7239%2,826-212$176$113,613,7464Sony / Screen Gems
6Journey 2: The Mysterious Island$486,94429%3,060-290$159$87,030,6114Warner Bros. / New Line
7This Means War$442,9279%2,342-847$189$43,139,3503Fox
8Tyler Perry's Good Deeds$388,5083%2,1320$182$27,542,4492Lionsgate
9Wanderlust$330,3303%2,0020$165$13,864,1202Universal
10The Artist$321,5040%1,756790$183$38,155,02315Weinstein Company
11Ghost Rider: Spirit of Vengeance$308,59510%2,487-687$124$46,100,1473Sony / Columbia
12Gone$210,91310%2,1860$96$9,831,2822Summit
13Chronicle$126,2658%1,054-743$120$61,362,8725Fox
14The Secret World of Arrietty$106,36117%1,431-91$74$17,155,2683Disney

Limited (100 — 999)

#TitleThu, Mar. 8 2012LocationsAvg.TotalWks.Dist.
1The Descendants$94,5781%694-195$136$80,777,76216Fox Searchlight
2The Iron Lady$84,673-6%511-11$166$27,363,81710Weinstein Company
3Star Wars: Episode I - The Phantom Menace 3D$79,14125%731-887$108$42,504,1734Fox
4Hugo$75,245-2%406-95$185$71,645,80415Paramount
5The Woman in Black$73,0165%812-915$90$52,540,2465CBS Films
6The Grey$26,65614%308-609$87$50,836,3016Open Road
7Alvin and the Chipmunks: Chipwrecked$25,74514%3143$82$130,900,34112Fox
8Sherlock Holmes: A Game of Shadows$24,5989%266-67$92$186,365,17312Warner Bros.
9Tinker, Tailor, Soldier, Spy$21,6916%126-38$172$23,479,65013Focus
10The Adventures of Tintin$21,23228%215-57$99$77,243,73611Paramount
11Extremely Loud and Incredibly Close$20,58510%30323$68$31,596,11511Warner Bros.
12We Bought a Zoo$19,76116%266-14$74$74,481,65611Fox
13Big Miracle$19,4758%359-269$54$19,441,1055Universal
14Mission: Impossible - Ghost Protocol$18,44744%107-71$172$208,083,76612Paramount
15Red Tails$18,071-6%249-240$73$49,227,9877Fox
16My Week with Marilyn$15,416-13%120-282$128$14,405,63015Weinstein Company
17Contraband$12,58013%148-49$85$66,410,8858Universal
18Joyful Noise$10,1769%202-75$50$30,809,1548Warner Bros.
19One For the Money$6,56712%117-112$56$26,084,5286Lionsgate

Platform (1 — 99)

#TitleThu, Mar. 8 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$27,7350%400$693$16,885,90348Warner Bros. / IMAX
2Albert Nobbs$7,2342%68-32$106$2,753,0526Roadside Attractions
3Undefeated$6,085-14%138$468$196,8103Weinstein Company
4W.E.$5,74110%194$302$343,3935Weinstein Company
5Shame$4,652-18%22-3$211$3,873,83814Fox Searchlight
6Coriolanus$3,6612%146$262$424,9677Weinstein Company
7Happy Feet Two$3,33210%850$39$64,006,46616Warner Bros.
8Being Flynn$3,084-24%4--$771$58,4151Focus
9Tere Naal Love Ho Gaya$1,916-20%26-22$74$165,5972UTV Communications
10Pariah (2011)$1,89429%130$146$736,09510Focus
11Paan Singh Tomar$1,498-27%10--$150$26,3251UTV Communications
12The Devil Inside$843102%17-8$50$53,203,5209Paramount
13Haywire$806-14%32-5$25$18,856,8107Relativity Media
14In the Land of Blood and Honey$655-9%0-4--$303,87711FilmDistrict
15Ek Main Aur Ekk Tu$130-66%25-10$5$1,151,8164UTV Communications