'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Fri, Mar. 9 2012

Wide (1000+)

#TitleFri, Mar. 9 2012LocationsAvg.TotalWks.Dist.
1John Carter$9,811,935--3,749--$2,617$9,811,9351Disney
2Dr. Seuss' The Lorax$9,571,030231%3,74617$2,555$92,449,8602Universal
3Project X (2012)$3,988,342149%3,0550$1,306$32,563,3372Warner Bros.
4Silent House (2012)$2,664,094--2,124--$1,254$2,664,0941Open Road
5Act of Valor$2,008,533117%2,951-102$681$51,109,1303Relativity Media
6A Thousand Words$1,913,397--1,890--$1,012$1,913,3971Paramount
7Safe House$1,339,835128%2,144-409$625$112,143,6505Universal
8The Vow$1,266,385155%2,478-348$511$114,880,1315Sony / Screen Gems
9This Means War$1,220,791176%1,949-393$626$44,360,1414Fox
10Journey 2: The Mysterious Island$874,20680%2,525-535$346$87,904,8175Warner Bros. / New Line
11Tyler Perry's Good Deeds$815,936110%1,516-616$538$28,358,3853Lionsgate
12The Artist$573,40578%1,505-251$381$38,728,42816Weinstein Company
13Ghost Rider: Spirit of Vengeance$524,12770%1,804-683$291$46,624,2744Sony / Columbia

Limited (100 — 999)

#TitleFri, Mar. 9 2012LocationsAvg.TotalWks.Dist.
1Friends With Kids$595,349--369--$1,613$595,3491Roadside Attractions
3The Descendants$181,43292%517-177$351$80,959,19417Fox Searchlight
4The Woman in Black$156,448114%433-379$361$52,696,6946CBS Films
5The Iron Lady$152,56280%447-64$341$27,516,37911Weinstein Company
7Mission: Impossible - Ghost Protocol$87,440374%229122$382$208,171,20613Paramount
8The Secret World of Arrietty$82,408-23%501-930$164$17,237,6764Disney
9Star Wars: Episode I - The Phantom Menace 3D$73,863-7%258-473$286$42,578,0365Fox
10Alvin and the Chipmunks: Chipwrecked$70,233173%287-27$245$130,970,57413Fox
11We Bought a Zoo$50,796157%228-38$223$74,532,45212Fox
12Sherlock Holmes: A Game of Shadows$49,728102%208-58$239$186,414,90113Warner Bros.
13The Girl with the Dragon Tattoo (2011)$48,185--211-45$228$102,238,74312Sony / Columbia
14Big Miracle$44,050126%238-121$185$19,485,1556Universal
15Tinker, Tailor, Soldier, Spy$42,82097%109-17$393$23,792,47014Focus
16Extremely Loud and Incredibly Close$34,78869%202-101$172$31,630,90312Warner Bros.
17The Grey$33,24225%151-157$220$50,869,5437Open Road
18Red Tails$33,23184%178-71$187$49,261,2188Fox
19The Adventures of Tintin$33,22156%153-62$217$77,276,95712Paramount
21My Week with Marilyn$18,11918%1200$151$14,423,74916Weinstein Company
22Joyful Noise$16,71364%103-99$162$30,825,8679Warner Bros.

Platform (1 — 99)

#TitleFri, Mar. 9 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$57,890--18--$3,216$225,8941CBS Films
2Born to Be Wild 3D$40,69947%400$1,017$16,926,60249Warner Bros. / IMAX
3Coriolanus$13,901280%195$732$438,8688Weinstein Company
4Undefeated$13,812127%130$1,062$210,6224Weinstein Company
5Haywire$12,0671397%8250$147$18,868,8778Relativity Media
6Being Flynn$11,995289%128$1,000$70,4102Focus
7One For the Money$11,21871%64-53$175$26,095,7467Lionsgate
8Albert Nobbs$9,99538%45-23$222$2,763,0477Roadside Attractions
9W.E.$8,75753%245$365$358,1506Weinstein Company
10Pariah (2011)$6,721255%196$354$742,81611Focus
11Shame$6,42938%20-2$321$3,880,26715Fox Searchlight
12Paan Singh Tomar$2,03236%5-5$406$28,3572UTV Communications
13Tere Naal Love Ho Gaya$1,045-45%10-16$105$166,6423UTV Communications
14The Devil Inside$9098%10-7$91$53,204,42910Paramount
15Ek Main Aur Ekk Tu$23581%4-21$59$1,152,0515UTV Communications