Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sun, Mar. 11 2012

Wide (1000+)

#TitleSun, Mar. 11 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$11,369,110-37%3,74617$3,035$121,724,8502Universal
2John Carter$8,040,836-35%3,749--$2,145$30,180,1881Disney
3Project X (2012)$2,724,497-38%3,0550$892$39,717,0982Warner Bros.
4Act of Valor$1,878,707-39%2,951-102$637$56,092,4743Relativity Media
5A Thousand Words$1,540,527-43%1,890--$815$6,176,2801Paramount
6Silent House (2012)$1,332,039-50%2,124--$627$6,661,2341Open Road
7Safe House$1,221,880-45%2,144-409$570$115,605,3255Universal
8Journey 2: The Mysterious Island$1,047,949-38%2,525-535$415$90,641,9995Warner Bros. / New Line
9The Vow$866,512-49%2,478-348$350$117,456,2315Sony / Screen Gems
10This Means War$845,763-50%1,949-393$434$46,895,4104Fox
11Tyler Perry's Good Deeds$706,664-49%1,516-616$466$30,446,4533Lionsgate
12Ghost Rider: Spirit of Vengeance$533,103-41%1,804-683$296$48,065,2704Sony / Columbia
13The Artist$526,750-46%1,505-251$350$40,234,93316Weinstein Company
14Wanderlust$403,195-46%1,220-782$330$15,517,7653Universal
15Gone$185,824-54%1,144-1042$162$10,727,0703Summit

Limited (100 — 999)

#TitleSun, Mar. 11 2012LocationsAvg.TotalWks.Dist.
1Friends With Kids$511,474-44%369--$1,386$2,019,0831Roadside Attractions
2Chronicle$236,387-43%595-459$397$62,267,4416Fox
3Hugo$173,154-42%313-93$553$72,269,11916Paramount
4The Descendants$164,104-50%517-177$317$81,454,62417Fox Searchlight
5The Iron Lady$145,998-46%447-64$327$27,931,79111Weinstein Company
6The Secret World of Arrietty$140,785-28%501-930$281$17,572,9654Disney
7The Woman in Black$109,725-51%433-379$253$53,031,2836CBS Films
8Star Wars: Episode I - The Phantom Menace 3D$107,972-32%258-473$418$42,845,7545Fox
9Alvin and the Chipmunks: Chipwrecked$82,187-39%287-27$286$131,187,52513Fox
10Mission: Impossible - Ghost Protocol$81,008-43%229122$354$208,394,55413Paramount
11We Bought a Zoo$50,072-43%228-38$220$74,669,87712Fox
12The Adventures of Tintin$44,413-30%153-62$290$77,384,66712Paramount
13The Girl with the Dragon Tattoo (2011)$42,861-48%211-45$203$102,363,77112Sony / Columbia
14Tinker, Tailor, Soldier, Spy$41,197-53%109-17$378$23,922,14414Focus
15Big Miracle$36,905-49%238-121$155$19,594,7656Universal
16Sherlock Holmes: A Game of Shadows$36,098-50%208-58$174$186,523,36613Warner Bros.
17The Grey$35,981-34%151-157$238$50,960,0417Open Road
18Red Tails$30,171-42%178-71$170$49,343,1888Fox
19Extremely Loud and Incredibly Close$29,006-43%202-101$144$31,711,09312Warner Bros.
20My Week with Marilyn$23,853-38%1200$199$14,486,30316Weinstein Company
21Contraband$23,800-30%119-29$200$66,489,4259Universal
22Joyful Noise$16,214-37%103-99$157$30,867,7069Warner Bros.

Platform (1 — 99)

#TitleSun, Mar. 11 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$60,707-43%18--$3,373$225,8941CBS Films
2Born to Be Wild 3D$32,790-32%400$820$17,007,78049Warner Bros. / IMAX
3Undefeated$16,794-38%130$1,292$254,3884Weinstein Company
4Coriolanus$13,909-37%195$732$474,7908Weinstein Company
5Being Flynn$12,148-41%128$1,012$102,9862Focus
6Haywire$11,628-34%8250$142$18,898,1798Relativity Media
7W.E.$11,218-28%245$467$384,9626Weinstein Company
8Albert Nobbs$10,926-37%45-23$243$2,791,4087Roadside Attractions
9One For the Money$8,856-42%64-53$138$26,119,7687Lionsgate
10Pariah (2011)$6,348-29%196$334$758,09911Focus
11Shame$5,609-45%20-2$280$3,896,10115Fox Searchlight
12Tere Naal Love Ho Gaya$2,79820%10-16$280$171,7763UTV Communications
13Paan Singh Tomar$2,205-34%5-5$441$33,9132UTV Communications
14The Devil Inside$404-56%10-7$40$53,205,75910Paramount
15Ek Main Aur Ekk Tu$371-60%4-21$93$1,153,3605UTV Communications