Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Mon, Mar. 12 2012

Wide (1000+)

#TitleMon, Mar. 12 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$3,426,660-70%3,74617$915$125,151,5102Universal
2John Carter$2,534,120-68%3,749--$676$32,714,3081Disney
3Project X (2012)$1,188,192-56%3,0550$389$40,905,2902Warner Bros.
4Act of Valor$671,029-64%2,951-102$227$56,763,5033Relativity Media
5A Thousand Words$525,364-66%1,890--$278$6,701,6441Paramount
6Silent House (2012)$488,013-63%2,124--$230$7,149,2471Open Road
7Safe House$451,300-63%2,144-409$210$116,056,6255Universal
8Journey 2: The Mysterious Island$421,076-60%2,525-535$167$91,063,0755Warner Bros. / New Line
9The Vow$357,593-59%2,478-348$144$117,813,8245Sony / Screen Gems
10This Means War$346,527-59%1,949-393$178$47,241,9374Fox
11Tyler Perry's Good Deeds$236,674-67%1,516-616$156$30,683,1273Lionsgate
12Ghost Rider: Spirit of Vengeance$193,415-64%1,804-683$107$48,258,6854Sony / Columbia
13The Artist$188,372-64%1,505-251$125$40,423,30516Weinstein Company
14Wanderlust$164,090-59%1,220-782$135$15,681,8553Universal
15Gone$79,567-57%1,144-1042$70$10,806,6373Summit

Limited (100 — 999)

#TitleMon, Mar. 12 2012LocationsAvg.TotalWks.Dist.
1Friends With Kids$161,531-68%369--$438$2,180,6141Roadside Attractions
2Chronicle$100,320-58%595-459$169$62,367,7616Fox
3The Descendants$56,184-66%517-177$109$81,510,80817Fox Searchlight
4The Iron Lady$55,606-62%447-64$124$27,987,39711Weinstein Company
5Hugo$54,712-68%313-93$175$72,323,83116Paramount
6The Woman in Black$49,764-55%433-379$115$53,081,0476CBS Films
7The Secret World of Arrietty$46,122-67%501-930$92$17,619,0874Disney
8Alvin and the Chipmunks: Chipwrecked$39,919-51%287-27$139$131,227,44413Fox
9Mission: Impossible - Ghost Protocol$35,254-56%229122$154$208,429,80813Paramount
10Star Wars: Episode I - The Phantom Menace 3D$28,755-73%258-473$111$42,874,5095Fox
11We Bought a Zoo$22,601-55%228-38$99$74,692,47812Fox
12The Adventures of Tintin$20,571-54%153-62$134$77,405,23812Paramount
13Tinker, Tailor, Soldier, Spy$16,052-61%109-17$147$23,938,19614Focus
14Sherlock Holmes: A Game of Shadows$15,162-58%208-58$73$186,538,52813Warner Bros.
15Big Miracle$14,280-61%238-121$60$19,609,0456Universal
16The Grey$13,085-64%151-157$87$50,973,1267Open Road
17Red Tails$10,440-65%178-71$59$49,353,6288Fox
18Extremely Loud and Incredibly Close$10,433-64%202-101$52$31,721,52612Warner Bros.
19My Week with Marilyn$8,978-62%1200$75$14,495,28116Weinstein Company
20Contraband$8,925-63%119-29$75$66,498,3509Universal
21Joyful Noise$5,013-69%103-99$49$30,872,7199Warner Bros.

Platform (1 — 99)

#TitleMon, Mar. 12 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$22,651-31%400$566$17,030,43149Warner Bros. / IMAX
2Salmon Fishing in the Yemen$18,890-69%18--$1,049$244,7841CBS Films
3Albert Nobbs$6,267-43%45-23$139$2,797,6757Roadside Attractions
4Undefeated$5,581-67%130$429$259,9694Weinstein Company
5Haywire$5,468-53%8250$67$18,903,6478Relativity Media
6Coriolanus$5,323-62%195$280$480,1138Weinstein Company
7Being Flynn$4,087-66%128$341$107,0732Focus
8W.E.$3,902-65%245$163$388,8646Weinstein Company
9Pariah (2011)$2,999-53%196$158$761,09811Focus
10One For the Money$2,967-66%64-53$46$26,122,7357Lionsgate
11Shame$2,523-55%20-2$126$3,898,62415Fox Searchlight
12Tere Naal Love Ho Gaya$866-69%10-16$87$172,6423UTV Communications
13Paan Singh Tomar$225-90%5-5$45$34,1382UTV Communications
14The Devil Inside$162-60%10-7$16$53,205,92110Paramount
15Ek Main Aur Ekk Tu$150-60%4-21$38$1,153,5105UTV Communications