Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Thu, Mar. 15 2012

Wide (1000+)

#TitleThu, Mar. 15 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$3,429,00510%3,74617$915$135,623,0152Universal
2John Carter$2,103,8583%3,749--$561$39,657,4531Disney
3Project X (2012)$967,3653%3,0550$317$44,125,8462Warner Bros.
4Act of Valor$630,0626%2,951-102$214$58,720,3693Relativity Media
5A Thousand Words$515,0306%1,890--$273$8,352,8211Paramount
6Journey 2: The Mysterious Island$492,28911%2,525-535$195$92,605,6865Warner Bros. / New Line
7Safe House$451,3003%2,144-409$210$117,493,0955Universal
8The Vow$403,3918%2,478-348$163$119,063,2555Sony / Screen Gems
9Silent House (2012)$396,013-3%2,124--$186$8,491,7441Open Road
10This Means War$382,8839%1,949-393$196$48,399,7824Fox
11Tyler Perry's Good Deeds$219,6539%1,516-616$145$31,356,3333Lionsgate
12The Artist$208,5809%1,505-251$139$41,065,41916Weinstein Company
13Ghost Rider: Spirit of Vengeance$207,9487%1,804-683$115$48,882,3924Sony / Columbia
14Wanderlust$170,2058%1,220-782$140$16,224,1003Universal
15Gone$93,73315%1,144-1042$82$11,092,0943Summit

Limited (100 — 999)

#TitleThu, Mar. 15 2012LocationsAvg.TotalWks.Dist.
1Friends With Kids$174,2033%369--$472$2,729,9821Roadside Attractions
2Chronicle$101,5386%595-459$171$62,669,9616Fox
3The Iron Lady$65,60010%447-64$147$28,189,27111Weinstein Company
4Hugo$60,61414%313-93$194$72,506,68016Paramount
5The Descendants$60,3284%517-177$117$81,704,81117Fox Searchlight
6The Secret World of Arrietty$57,54118%501-930$115$17,777,9364Disney
7The Woman in Black$52,57715%433-379$121$53,232,1596CBS Films
8Alvin and the Chipmunks: Chipwrecked$48,5555%287-27$169$131,371,95213Fox
9Mission: Impossible - Ghost Protocol$38,88912%229122$170$208,545,31113Paramount
10Star Wars: Episode I - The Phantom Menace 3D$35,10618%258-473$136$42,970,2415Fox
11We Bought a Zoo$25,03013%228-38$110$74,766,80612Fox
12The Adventures of Tintin$24,6390%153-62$161$77,483,76312Paramount
13Tinker, Tailor, Soldier, Spy$19,700-14%109-17$181$24,001,74114Focus
14Big Miracle$18,95022%238-121$80$19,661,4506Universal
15Sherlock Holmes: A Game of Shadows$18,21110%208-58$88$186,591,61313Warner Bros.
16The Grey$14,3043%151-157$95$51,017,2827Open Road
17Extremely Loud and Incredibly Close$11,8608%202-101$59$31,757,33512Warner Bros.
18Red Tails$11,784-1%178-71$66$49,389,0498Fox
19Contraband$10,0606%119-29$85$66,528,0009Universal
20My Week with Marilyn$9,4615%1200$79$14,528,43816Weinstein Company
21Joyful Noise$6,66835%103-99$65$30,890,3909Warner Bros.

Platform (1 — 99)

#TitleThu, Mar. 15 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$36,69212%400$917$17,131,59049Warner Bros. / IMAX
2Salmon Fishing in the Yemen$20,5442%18--$1,141$308,4001CBS Films
3Albert Nobbs$6,27220%47-21$133$2,814,3837Roadside Attractions
4Coriolanus$5,8750%195$309$497,4788Weinstein Company
5Haywire$5,84916%8250$71$18,920,5958Relativity Media
6Undefeated$5,428-18%130$418$278,0594Weinstein Company
7Being Flynn$4,61319%128$384$119,9862Focus
8W.E.$4,399-10%245$183$402,2636Weinstein Company
9Shame$3,409-7%20-2$170$3,909,00215Fox Searchlight
10One For the Money$3,241-6%64-53$51$26,132,8697Lionsgate
11Pariah (2011)$3,1292%196$165$769,55211Focus
12Tere Naal Love Ho Gaya$1,041-14%10-16$104$176,1683UTV Communications
13Paan Singh Tomar$52680%5-5$105$35,4372UTV Communications
14The Devil Inside$304174%10-7$30$53,206,53510Paramount
15Ek Main Aur Ekk Tu$50-68%4-21$13$1,154,1745UTV Communications