Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Fri, Mar. 16 2012

Wide (1000+)

#TitleFri, Mar. 16 2012LocationsAvg.TotalWks.Dist.
121 Jump Street$13,239,489--3,121--$4,242$13,239,4891Sony / Columbia
2Dr. Seuss' The Lorax$6,784,20098%3,76923$1,800$142,407,2153Universal
3John Carter$3,968,48789%3,7490$1,059$43,625,9402Disney
4Project X (2012)$1,545,14560%2,922-133$529$45,670,9913Warner Bros.
5Act of Valor$1,143,21681%2,765-186$413$59,863,5854Relativity Media
6A Thousand Words$1,130,794120%1,8955$597$9,483,6152Paramount
7Safe House$825,60083%1,920-224$430$118,318,6956Universal
8The Vow$760,35588%2,175-303$350$119,823,6106Sony / Screen Gems
9This Means War$760,27999%1,660-289$458$49,160,0615Fox
10Silent House (2012)$733,22185%2,1240$345$9,224,9652Open Road
11Journey 2: The Mysterious Island$717,76446%1,935-590$371$93,323,4506Warner Bros. / New Line
12Tyler Perry's Good Deeds$401,34683%1,016-500$395$31,757,6794Lionsgate
13The Artist$306,79547%1,155-350$266$41,372,21417Weinstein Company
14Ghost Rider: Spirit of Vengeance$268,12529%1,024-780$262$49,150,5175Sony / Columbia

Limited (100 — 999)

#TitleFri, Mar. 16 2012LocationsAvg.TotalWks.Dist.
1Casa de mi Padre$780,056--382--$2,042$780,0561Lionsgate / Pantelion
2Friends With Kids$457,287163%640271$715$3,187,2692Roadside Attractions
3Jeff Who Lives at Home$269,351--254--$1,060$269,3511Paramount Vantage
4Wanderlust$171,0250%698-522$245$16,395,1254Universal
5Chronicle$153,09351%432-163$354$62,823,0547Fox
6Hugo$135,770124%38370$354$72,642,45017Paramount
7The Iron Lady$119,53082%4569$262$28,308,80112Weinstein Company
8Gone$101,0058%476-668$212$11,193,0994Summit
9The Descendants$88,32846%347-170$255$81,793,13918Fox Searchlight
10The Woman in Black$84,21460%305-128$276$53,316,3737CBS Films
11Alvin and the Chipmunks: Chipwrecked$81,58368%286-1$285$131,453,53514Fox
12Seeking Justice$75,712--231--$328$75,7121Anchor Bay Films
13Mission: Impossible - Ghost Protocol$71,35183%2290$312$208,616,66214Paramount
14The Grey$44,823213%21968$205$51,062,1058Open Road
15Big Miracle$42,480124%236-2$180$19,703,9307Universal
16We Bought a Zoo$41,56666%188-40$221$74,808,37213Fox
17Star Wars: Episode I - The Phantom Menace 3D$35,3511%156-102$227$43,005,5926Fox
18Sherlock Holmes: A Game of Shadows$28,55657%125-83$228$186,620,16914Warner Bros.
19Red Tails$25,734118%152-26$169$49,414,7839Fox
20The Adventures of Tintin$24,8221%123-30$202$77,508,58513Paramount
21The Girl with the Dragon Tattoo (2011)$21,401--108-103$198$102,465,22713Sony / Columbia
22One For the Money$20,713539%11248$185$26,153,5828Lionsgate
23Extremely Loud and Incredibly Close$12,6387%105-97$120$31,769,97313Warner Bros.

Platform (1 — 99)

#TitleFri, Mar. 16 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$120,444486%6244$1,943$428,8442CBS Films
2Joyful Noise$89,6891245%65-38$1,380$30,899,35810Warner Bros.
3Born to Be Wild 3D$54,22848%400$1,356$17,185,81850Warner Bros. / IMAX
4Being Flynn$41,767805%8876$475$161,7533Focus
5Tinker, Tailor, Soldier, Spy$29,28649%86-23$341$24,031,02715Focus
6Undefeated$13,713153%218$653$291,7725Weinstein Company
7The Devil Inside$11,2073587%7767$146$53,217,74311Paramount
8Coriolanus$10,03971%212$478$507,5179Weinstein Company
9Albert Nobbs$8,75940%483$182$2,823,1428Roadside Attractions
10My Week with Marilyn$8,237-13%50-70$165$14,536,67517Weinstein Company
11W.E.$7,14662%20-4$357$409,4097Weinstein Company
12Haywire$4,347-26%69-13$63$18,924,9429Relativity Media
13Paan Singh Tomar$86665%50$173$36,3033UTV Communications
14Tere Naal Love Ho Gaya$254-76%3-7$85$176,4224UTV Communications