Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Wed, Mar. 21 2012

Wide (1000+)

#TitleWed, Mar. 21 2012LocationsAvg.TotalWks.Dist.
121 Jump Street$3,010,041-25%3,121--$964$46,957,0721Sony / Columbia
2Dr. Seuss' The Lorax$1,357,125-16%3,76923$360$162,816,6353Universal
3John Carter$932,199-24%3,7490$249$56,471,3932Disney
4Project X (2012)$372,236-26%2,922-133$127$49,464,0473Warner Bros.
5Act of Valor$342,925-13%2,765-186$124$63,547,7124Relativity Media
6A Thousand Words$236,343-23%1,8955$125$12,769,8472Paramount
7Safe House$230,355-17%1,920-224$120$120,958,4906Universal
8Journey 2: The Mysterious Island$184,133-19%1,935-590$95$95,588,4966Warner Bros. / New Line
9The Vow$182,137-21%2,175-303$84$121,748,7016Sony / Screen Gems
10This Means War$180,093-15%1,660-289$108$51,107,1415Fox
11Silent House (2012)$169,332-22%2,1240$80$11,166,9882Open Road
12The Artist$107,166-18%1,155-350$93$42,453,22917Weinstein Company
13Tyler Perry's Good Deeds$83,815-17%1,016-500$82$33,013,5934Lionsgate
14Ghost Rider: Spirit of Vengeance$68,640-15%1,024-780$67$49,961,0925Sony / Columbia

Limited (100 — 999)

#TitleWed, Mar. 21 2012LocationsAvg.TotalWks.Dist.
1Casa de mi Padre$127,472-16%382--$334$2,728,4301Lionsgate / Pantelion
2Friends With Kids$127,251-17%640271$199$4,579,7322Roadside Attractions
3Jeff Who Lives at Home$80,623-18%254--$317$1,117,8301Paramount Vantage
4The Iron Lady$55,834-17%4569$122$28,789,84912Weinstein Company
5Wanderlust$52,505-28%698-522$75$16,922,2704Universal
6Hugo$44,882-23%38370$117$73,143,11417Paramount
7Chronicle$41,747-7%432-163$97$63,288,0507Fox
8The Descendants$32,665-19%347-170$94$82,099,70718Fox Searchlight
9Alvin and the Chipmunks: Chipwrecked$30,228-12%286-1$106$131,741,52114Fox
10Seeking Justice$27,558-12%231--$119$335,2871Anchor Bay Films
11Mission: Impossible - Ghost Protocol$23,126-18%2290$101$208,857,09214Paramount
12Gone$20,148-28%476-668$42$11,430,0624Summit
13The Woman in Black$18,577-14%305-128$61$53,533,5167CBS Films
14We Bought a Zoo$17,601-8%188-40$94$74,962,07513Fox
15The Grey$16,930-14%21968$77$51,223,0268Open Road
16Star Wars: Episode I - The Phantom Menace 3D$13,910-2%156-102$89$43,156,0176Fox
17Big Miracle$11,785-9%236-2$50$19,828,9907Universal
18Red Tails$10,883-15%152-26$72$49,513,4629Fox
19The Adventures of Tintin$8,27815%123-30$67$77,585,00013Paramount
20Sherlock Holmes: A Game of Shadows$7,986-11%125-83$64$186,702,88914Warner Bros.
21One For the Money$7,485-13%11248$67$26,218,8968Lionsgate
22Extremely Loud and Incredibly Close$4,6412%105-97$44$31,811,74713Warner Bros.

Platform (1 — 99)

#TitleWed, Mar. 21 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$35,810-26%6244$578$889,0482CBS Films
2Born to Be Wild 3D$20,809-26%400$520$17,325,48450Warner Bros. / IMAX
3Being Flynn$15,349-20%8876$174$314,2683Focus
4Tinker, Tailor, Soldier, Spy$10,896-14%86-23$127$24,137,35815Focus
5Undefeated$5,201-2%218$248$346,7435Weinstein Company
6Albert Nobbs$4,581-1%483$95$2,859,5628Roadside Attractions
7W.E.$3,9736%20-4$199$439,9277Weinstein Company
8The Devil Inside$3,941-8%7767$51$53,257,46511Paramount
9Coriolanus$3,836-18%212$183$543,3839Weinstein Company
10Joyful Noise$2,826-17%65-38$43$30,928,80710Warner Bros.
11My Week with Marilyn$2,679-30%50-70$54$14,564,63617Weinstein Company
12Haywire$1,785-14%69-13$26$18,940,1709Relativity Media