Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Thu, Mar. 22 2012

Wide (1000+)

#TitleThu, Mar. 22 2012LocationsAvg.TotalWks.Dist.
121 Jump Street$2,794,256-7%3,121--$895$49,751,3281Sony / Columbia
2Dr. Seuss' The Lorax$1,413,3754%3,76923$375$164,230,0103Universal
3John Carter$861,987-8%3,7490$230$57,333,3802Disney
4Project X (2012)$338,101-9%2,922-133$116$49,802,1483Warner Bros.
5Act of Valor$332,012-3%2,765-186$120$63,879,7244Relativity Media
6A Thousand Words$230,321-3%1,8955$122$13,000,1682Paramount
7Safe House$220,825-4%1,920-224$115$121,179,3156Universal
8Journey 2: The Mysterious Island$193,5935%1,935-590$100$95,782,0896Warner Bros. / New Line
9The Vow$186,0732%2,175-303$86$121,934,7746Sony / Screen Gems
10This Means War$177,596-1%1,660-289$107$51,284,7375Fox
11Silent House (2012)$155,785-8%2,1240$73$11,322,7732Open Road
12The Artist$110,1093%1,155-350$95$42,563,33817Weinstein Company
13Tyler Perry's Good Deeds$85,9503%1,016-500$85$33,099,5434Lionsgate
14Ghost Rider: Spirit of Vengeance$70,1872%1,024-780$69$50,031,2795Sony / Columbia

Limited (100 — 999)

#TitleThu, Mar. 22 2012LocationsAvg.TotalWks.Dist.
1Casa de mi Padre$119,822-6%382--$314$2,848,2521Lionsgate / Pantelion
2Friends With Kids$116,949-8%640271$183$4,696,6812Roadside Attractions
3Jeff Who Lives at Home$69,528-14%254--$274$1,187,3581Paramount Vantage
4The Iron Lady$55,8620%4569$123$28,845,71112Weinstein Company
5Wanderlust$52,3500%698-522$75$16,974,6204Universal
6Hugo$44,288-1%38370$116$73,187,40217Paramount
7Chronicle$38,985-7%432-163$90$63,327,0357Fox
8The Descendants$33,1612%347-170$96$82,132,86818Fox Searchlight
9Alvin and the Chipmunks: Chipwrecked$32,4677%286-1$114$131,773,98814Fox
10Mission: Impossible - Ghost Protocol$24,5456%2290$107$208,881,63714Paramount
11Seeking Justice$23,219-16%231--$101$358,5071Anchor Bay Films
12Gone$20,2370%476-668$43$11,450,2994Summit
13We Bought a Zoo$18,8797%188-40$100$74,980,95413Fox
14The Woman in Black$17,443-6%305-128$57$53,550,9597CBS Films
15The Grey$17,0991%21968$78$51,240,1258Open Road
16Star Wars: Episode I - The Phantom Menace 3D$15,44611%156-102$99$43,171,4636Fox
17Red Tails$12,98819%152-26$85$49,526,4509Fox
18Big Miracle$12,92510%236-2$55$19,841,9157Universal
19Sherlock Holmes: A Game of Shadows$8,5457%125-83$68$186,711,43414Warner Bros.
20One For the Money$8,0968%11248$72$26,226,9928Lionsgate
21The Adventures of Tintin$6,831-17%123-30$56$77,591,83113Paramount
22Extremely Loud and Incredibly Close$4,9196%105-97$47$31,816,66613Warner Bros.

Platform (1 — 99)

#TitleThu, Mar. 22 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$37,1524%6244$599$926,2002CBS Films
2Born to Be Wild 3D$28,53037%400$713$17,354,01450Warner Bros. / IMAX
3Being Flynn$12,990-15%8876$148$327,2583Focus
4Tinker, Tailor, Soldier, Spy$12,03510%86-23$140$24,149,39315Focus
5Albert Nobbs$5,19913%481$108$2,864,7618Roadside Attractions
6Undefeated$4,817-7%218$229$351,5605Weinstein Company
7The Devil Inside$4,47914%7767$58$53,261,94411Paramount
8My Week with Marilyn$3,77241%50-70$75$14,568,40817Weinstein Company
9Coriolanus$3,628-5%212$173$547,0119Weinstein Company
10W.E.$3,418-14%20-4$171$443,3457Weinstein Company
11Joyful Noise$3,30617%65-38$51$30,932,11310Warner Bros.
12Haywire$2,22625%69-13$32$18,942,3969Relativity Media