Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sat, Mar. 24 2012

Wide (1000+)

#TitleSat, Mar. 24 2012LocationsAvg.TotalWks.Dist.
1The Hunger Games$50,394,419-25%4,137--$12,181$117,658,0691Lionsgate
221 Jump Street$8,653,47639%3,1210$2,773$64,619,6902Sony / Columbia
3Dr. Seuss' The Lorax$5,919,97083%3,677-92$1,610$173,385,7404Universal
4John Carter$2,236,99164%3,212-537$696$60,937,4813Disney
5Act of Valor$917,35261%2,219-546$413$65,366,2555Relativity Media
6A Thousand Words$899,08670%1,787-108$503$14,427,4863Paramount
7Project X (2012)$809,35028%2,065-857$392$51,243,6344Warner Bros.
8Safe House$664,88572%1,330-590$500$122,229,9007Universal
9Journey 2: The Mysterious Island$613,07489%1,340-595$458$96,719,8127Warner Bros. / New Line
10This Means War$449,71439%1,188-472$379$52,058,3866Fox
11The Vow$367,16028%1,258-917$292$122,588,3707Sony / Screen Gems
12Silent House (2012)$294,06143%1,202-922$245$11,821,9623Open Road

Limited (100 — 999)

#TitleSat, Mar. 24 2012LocationsAvg.TotalWks.Dist.
1Casa de mi Padre$478,52759%47593$1,007$3,627,5282Lionsgate / Pantelion
2Friends With Kids$390,66473%558-82$700$5,313,3063Roadside Attractions
3Tyler Perry's Good Deeds$342,08910%621-395$551$33,754,0255Lionsgate
4Salmon Fishing in the Yemen$338,67599%12462$2,731$1,435,3223CBS Films
5Jeff Who Lives at Home$273,27477%2540$1,076$1,615,4612Paramount Vantage
6The Artist$225,54593%576-579$392$42,905,99518Weinstein Company
7Ghost Rider: Spirit of Vengeance$146,70569%511-513$287$50,264,8906Sony / Columbia
8The Iron Lady$115,15978%327-129$352$29,025,46913Weinstein Company
9Hugo$113,33490%283-100$400$73,360,51418Paramount
10Alvin and the Chipmunks: Chipwrecked$110,34488%248-38$445$131,942,94015Fox
11The Woman in Black$87,97115%180-125$489$53,715,3948CBS Films
12Chronicle$87,73838%292-140$300$63,478,5668Fox
13Mission: Impossible - Ghost Protocol$86,80562%200-29$434$209,021,96215Paramount
14The Descendants$71,20584%199-148$358$82,242,74919Fox Searchlight
15Wanderlust$64,65549%235-463$275$17,082,7505Universal
16We Bought a Zoo$57,59366%155-33$372$75,073,31314Fox
17Big Miracle$54,88053%224-12$245$19,932,6358Universal
18The Grey$53,23165%204-15$261$51,325,6529Open Road
19Gone$34,05823%183-293$186$11,512,0875Summit
20Red Tails$32,50954%131-21$248$49,580,02810Fox
21One For the Money$32,30338%15139$214$26,282,7339Lionsgate

Platform (1 — 99)

#TitleSat, Mar. 24 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$39,02310%400$976$17,428,44951Warner Bros. / IMAX
2Being Flynn$34,15988%73-15$468$379,6244Focus
3Sherlock Holmes: A Game of Shadows$25,12354%86-39$292$186,752,84715Warner Bros.
4Star Wars: Episode I - The Phantom Menace 3D$22,325141%74-82$302$43,154,3467Fox
5Seeking Justice$13,89841%74-157$188$382,2452Anchor Bay Films
6Albert Nobbs$13,70096%44-4$311$2,885,4559Roadside Attractions
7Undefeated$11,96460%17-4$704$370,9836Weinstein Company
8Coriolanus$11,064119%19-2$582$563,12510Weinstein Company
9Extremely Loud and Incredibly Close$8,72645%50-55$175$31,831,42414Warner Bros.
10W.E.$7,61055%18-2$423$455,8528Weinstein Company
11My Week with Marilyn$5,81684%44-6$132$14,577,38918Weinstein Company