Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Fri, Apr. 13 2012

Wide (1000+)

#TitleFri, Apr. 13 2012LocationsAvg.TotalWks.Dist.
1The Hunger Games$6,403,525126%3,916-221$1,635$321,973,0644Lionsgate
2The Three Stooges$5,621,382--3,477--$1,617$5,621,3821Fox
3The Cabin in the Woods$5,540,858--2,811--$1,971$5,540,8581Lionsgate
4American Reunion$3,427,210121%3,20311$1,070$32,665,9352Universal
5Titanic 3D$3,336,941117%2,69723$1,237$36,130,5112Paramount
6Lockout$2,222,177--2,308--$963$2,222,1771Open Road
7Mirror Mirror$2,051,33471%3,206-412$640$44,519,5953Relativity Media
821 Jump Street$2,042,071112%2,735-274$747$115,806,8845Sony / Columbia
9Wrath of the Titans$1,946,15360%3,102-443$627$66,291,9493Warner Bros.
10Dr. Seuss' The Lorax$865,92028%2,112-891$410$202,328,5507Universal

Limited (100 — 999)

#TitleFri, Apr. 13 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$254,86399%435-89$586$5,431,2546CBS Films
2Woman Thou Art Loosed: On the 7th Day$218,423--102--$2,141$218,4231Code Black Entertainment
3Journey 2: The Mysterious Island$189,460141%502-149$377$99,931,55710Warner Bros. / New Line
4Bully (2012)$160,8051399%158152$1,018$440,0073Weinstein Company
5Blue Like Jazz$106,528--136--$783$106,5281Roadside Attractions
6Safe House$100,170118%371-111$270$125,039,31510Universal
7John Carter$95,347-2%446-569$214$68,495,9086Disney
8This Means War$86,539237%283-38$306$53,671,3369Fox
9The Vow$79,95094%335-144$239$124,169,17710Sony / Screen Gems
10Act of Valor$75,46122%352-356$214$69,077,1768Relativity Media
11Jeff Who Lives at Home$62,99120%183-264$344$3,673,6355Paramount Vantage
12A Thousand Words$55,51320%277-230$200$17,683,0376Paramount
13Chronicle$51,208244%1653$310$64,062,81611Fox
14Ghost Rider: Spirit of Vengeance$39,907--216-61$185$51,253,4919Sony / Columbia
15Friends With Kids$36,98529%113-94$327$6,880,1136Roadside Attractions
16Project X (2012)$34,366-5%145-299$237$54,264,4017Warner Bros.
17The Iron Lady$30,05430%146-90$206$29,769,89916Weinstein Company
18The Artist$27,3637%121-101$226$43,975,89821Weinstein Company
19The Woman in Black$24,983190%122-37$205$54,166,36111CBS Films
20Casa de mi Padre$24,970-7%121-162$206$5,635,8865Lionsgate / Pantelion
21Alvin and the Chipmunks: Chipwrecked$23,36114%153-42$153$132,756,98918Fox
22Tyler Perry's Good Deeds$20,95344%125-79$168$34,745,8118Lionsgate

Platform (1 — 99)

#TitleFri, Apr. 13 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$43,91411%400$1,098$18,087,50854Warner Bros. / IMAX
2Silent House (2012)$28,152190%59-155$477$12,624,8566Open Road
3Touchback$21,734--50--$435$21,7341Anchor Bay Films
4We Bought a Zoo$14,97444%83-16$180$75,465,87017Fox
5Red Tails$8,577151%43-12$199$49,780,82313Fox
6The Grey$7,06488%13-54$543$51,555,39712Open Road
7Star Wars: Episode I - The Phantom Menace 3D$7,00632%33-12$212$43,349,55710Fox
8The Descendants$6,54313%41-37$160$82,556,49322Fox Searchlight
9Coriolanus$5,651140%181$314$650,71813Weinstein Company
10Undefeated$5,425131%172$319$475,7109Weinstein Company
11W.E.$3,62313%17-4$213$534,95411Weinstein Company
12Albert Nobbs$1,010-62%12-18$84$2,973,22712Roadside Attractions