Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, Apr. 23 2012

Wide (1000+)

#TitleMon, Apr. 23 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$2,762,627-67%2,015--$1,371$36,398,9301Sony / Screen Gems
2The Lucky One (2012)$1,448,453-70%3,155--$459$23,966,8111Warner Bros.
3The Hunger Games$1,009,203-76%3,752-164$269$358,075,6705Lionsgate
4Chimpanzee$752,153-78%1,563--$481$11,425,9011Disneynature
5The Cabin in the Woods$723,029-67%2,8110$257$27,969,2762Lionsgate
6American Reunion$485,025-67%3,033-170$160$49,003,3503Universal
7The Three Stooges$457,158-85%3,4825$131$30,376,8182Fox
821 Jump Street$405,221-69%2,427-308$167$127,622,3886Sony / Columbia
9Titanic 3D$366,758-75%2,515-182$146$53,227,3323Paramount
10Wrath of the Titans$319,192-73%2,502-600$128$77,552,1474Warner Bros.
11Lockout$284,201-70%2,33527$122$11,503,8212Open Road
12Mirror Mirror$255,596-81%2,938-268$87$55,755,5284Relativity Media
13Dr. Seuss' The Lorax$110,985-83%1,583-529$70$207,263,8508Universal

Limited (100 — 999)

#TitleMon, Apr. 23 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$57,052-69%44611$128$7,134,2667CBS Films
2Bully (2012)$51,223-69%263105$195$1,588,8934Weinstein Company
3Journey 2: The Mysterious Island$29,806-84%444-58$67$101,268,71311Warner Bros. / New Line
4Safe House$19,565-66%301-70$65$125,626,84511Universal
5Project X (2012)$15,527-60%258113$60$54,509,5048Warner Bros.
6Woman Thou Art Loosed: On the 7th Day$15,525-64%1064$146$952,0592Code Black Entertainment
7This Means War$14,083-68%29310$48$54,125,11510Fox
8Act of Valor$11,493-67%229-123$50$69,484,0319Relativity Media
9Jeff Who Lives at Home$11,228-68%122-61$92$4,040,9366Paramount Vantage
10Blue Like Jazz$10,531-68%126-10$84$478,6052Roadside Attractions
11The Iron Lady$8,546-54%102-44$84$29,967,98217Weinstein Company
12Chronicle$8,141-71%137-28$59$64,314,97012Fox
13Alvin and the Chipmunks: Chipwrecked$4,553-80%135-18$34$132,928,05719Fox
14A Thousand Words$4,231-75%168-109$25$17,941,1107Paramount

Platform (1 — 99)

#TitleMon, Apr. 23 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$33,733-62%50--$675$303,9611Warner Bros. / IMAX
2Born to Be Wild 3D$13,726-41%32-8$429$18,344,49855Warner Bros. / IMAX
3Friends With Kids$6,776-64%83-30$82$7,096,7357Roadside Attractions
4The Artist$5,776-62%86-35$67$44,160,29422Weinstein Company
5Casa de mi Padre$4,101-70%58-63$71$5,779,0386Lionsgate / Pantelion
6Touchback$4,092-71%6919$59$145,5482Anchor Bay Films
7The Woman in Black$3,331-69%90-32$37$54,283,04212CBS Films
8Silent House (2012)$3,140-57%590$53$12,729,6987Open Road
9We Bought a Zoo$3,033-68%66-17$46$75,551,27718Fox
10Tyler Perry's Good Deeds$1,987-75%81-44$25$34,855,4969Lionsgate
11Star Wars: Episode I - The Phantom Menace 3D$1,853-75%32-1$58$43,403,95411Fox
12Red Tails$1,446-65%39-4$37$49,827,16714Fox
13Coriolanus$1,424-56%14-4$102$687,57314Weinstein Company
14W.E.$1,034-69%15-2$69$565,72212Weinstein Company
15Undefeated$769-65%170$45$505,72010Weinstein Company
16Albert Nobbs$559-53%153$37$2,998,79513Roadside Attractions