'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, May. 3 2012

Wide (1000+)

#TitleThu, May. 3 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$941,884-8%2,0150$467$65,029,4342Sony / Screen Gems
2The Five-Year Engagement$719,320-13%2,936--$245$14,103,9051Universal
3The Hunger Games$709,5430%3,572-180$199$375,026,9986Lionsgate
4The Lucky One (2012)$671,232-2%3,17520$211$42,406,9452Warner Bros.
5Safe (2012)$477,018-14%2,266--$211$10,403,7581Lionsgate
6The Raven$443,313-14%2,203--$201$9,539,3451Relativity Media
8The Pirates! Band of Misfits$431,757-7%3,358--$129$13,163,4591Sony / Columbia
9The Cabin in the Woods$349,176-13%2,639-172$132$36,453,9433Lionsgate
1021 Jump Street$210,649-11%1,820-607$116$132,934,6837Sony / Columbia
11American Reunion$204,630-14%2,154-879$95$54,483,6104Universal
12The Three Stooges$202,585-5%3,105-377$65$37,836,6823Fox
13Titanic 3D$157,6475%1,409-1106$112$56,925,1744Paramount
14Wrath of the Titans$129,111-13%1,572-930$82$81,159,6425Warner Bros.
15Mirror Mirror$127,627-1%2,017-921$63$59,428,2515Relativity Media
16Lockout$71,631-8%1,259-1076$57$13,674,9203Open Road

Limited (100 — 999)

#TitleThu, May. 3 2012LocationsAvg.TotalWks.Dist.
1Bully (2012)$83,75444%2630$318$2,366,8775Weinstein Company
2Salmon Fishing in the Yemen$47,4223%335-111$142$7,958,9928CBS Films
3Dr. Seuss' The Lorax$39,445-1%883-700$45$208,607,6459Universal
4Journey 2: The Mysterious Island$23,6477%401-43$59$101,986,09512Warner Bros. / New Line
5Act of Valor$16,5011%28556$58$69,750,57610Relativity Media
6Safe House$13,685-8%229-72$60$125,914,15012Universal
7This Means War$12,2743%232-61$53$54,400,67711Fox
8A Thousand Words$8,7634%1691$52$18,108,6048Paramount
9Project X (2012)$7,118-2%155-103$46$54,667,5709Warner Bros.
11Alvin and the Chipmunks: Chipwrecked$3,6704%111-24$33$133,005,38720Fox

Platform (1 — 99)

#TitleThu, May. 3 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$55,15828%500$1,103$836,9392Warner Bros. / IMAX
2Born to Be Wild 3D$21,5115%342$633$18,570,58656Warner Bros. / IMAX
3Woman Thou Art Loosed: On the 7th Day$6,70716%67-39$100$1,109,5563Code Black Entertainment
4Jeff Who Lives at Home$6,2633%79-43$79$4,163,6757Paramount Vantage
5The Artist$4,3515%50-36$87$44,227,49523Weinstein Company
6Friends With Kids$4,1256%53-30$78$7,169,2378Roadside Attractions
7Blue Like Jazz$4,0365%46-80$88$567,8503Roadside Attractions
8Sound of My Voice$2,625-20%5--$525$49,2541Fox Searchlight
9The Woman in Black$2,58410%63-27$41$54,333,29013CBS Films
10We Bought a Zoo$2,007-3%52-14$39$75,594,88819Fox
11Star Wars: Episode I - The Phantom Menace 3D$2,00217%27-5$74$43,439,10912Fox
12Coriolanus$1,9476%140$139$714,67215Weinstein Company
13Undefeated$1,57611%203$79$524,46911Weinstein Company
14Red Tails$1,56126%23-16$68$49,853,97415Fox
15Touchback$1,514-14%28-41$54$189,7973Anchor Bay Films
16Casa de mi Padre$1,436-17%36-22$40$5,818,9947Lionsgate / Pantelion
17Silent House (2012)$950-5%22-37$43$12,754,7838Open Road
18W.E.$723-30%10-5$72$579,41113Weinstein Company
19Tyler Perry's Good Deeds$718-12%39-42$18$34,879,71410Lionsgate
20Albert Nobbs$264-61%161$17$3,011,20414Roadside Attractions