Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Thu, May. 3 2012

Wide (1000+)

#TitleThu, May. 3 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$941,884-8%2,0150$467$65,029,4342Sony / Screen Gems
2The Five-Year Engagement$719,320-13%2,936--$245$14,103,9051Universal
3The Hunger Games$709,5430%3,572-180$199$375,026,9986Lionsgate
4The Lucky One (2012)$671,232-2%3,17520$211$42,406,9452Warner Bros.
5Safe (2012)$477,018-14%2,266--$211$10,403,7581Lionsgate
6The Raven$443,313-14%2,203--$201$9,539,3451Relativity Media
7Chimpanzee$443,28417%1,5674$283$20,617,4332Disneynature
8The Pirates! Band of Misfits$431,757-7%3,358--$129$13,163,4591Sony / Columbia
9The Cabin in the Woods$349,176-13%2,639-172$132$36,453,9433Lionsgate
1021 Jump Street$210,649-11%1,820-607$116$132,934,6837Sony / Columbia
11American Reunion$204,630-14%2,154-879$95$54,483,6104Universal
12The Three Stooges$202,585-5%3,105-377$65$37,836,6823Fox
13Titanic 3D$157,6475%1,409-1106$112$56,925,1744Paramount
14Wrath of the Titans$129,111-13%1,572-930$82$81,159,6425Warner Bros.
15Mirror Mirror$127,627-1%2,017-921$63$59,428,2515Relativity Media
16Lockout$71,631-8%1,259-1076$57$13,674,9203Open Road

Limited (100 — 999)

#TitleThu, May. 3 2012LocationsAvg.TotalWks.Dist.
1Bully (2012)$83,75444%2630$318$2,366,8775Weinstein Company
2Salmon Fishing in the Yemen$47,4223%335-111$142$7,958,9928CBS Films
3Dr. Seuss' The Lorax$39,445-1%883-700$45$208,607,6459Universal
4Journey 2: The Mysterious Island$23,6477%401-43$59$101,986,09512Warner Bros. / New Line
5Act of Valor$16,5011%28556$58$69,750,57610Relativity Media
6Safe House$13,685-8%229-72$60$125,914,15012Universal
7This Means War$12,2743%232-61$53$54,400,67711Fox
8A Thousand Words$8,7634%1691$52$18,108,6048Paramount
9Project X (2012)$7,118-2%155-103$46$54,667,5709Warner Bros.
10Chronicle$6,0633%121-16$50$64,440,77013Fox
11Alvin and the Chipmunks: Chipwrecked$3,6704%111-24$33$133,005,38720Fox

Platform (1 — 99)

#TitleThu, May. 3 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$55,15828%500$1,103$836,9392Warner Bros. / IMAX
2Born to Be Wild 3D$21,5115%342$633$18,570,58656Warner Bros. / IMAX
3Woman Thou Art Loosed: On the 7th Day$6,70716%67-39$100$1,109,5563Code Black Entertainment
4Jeff Who Lives at Home$6,2633%79-43$79$4,163,6757Paramount Vantage
5The Artist$4,3515%50-36$87$44,227,49523Weinstein Company
6Friends With Kids$4,1256%53-30$78$7,169,2378Roadside Attractions
7Blue Like Jazz$4,0365%46-80$88$567,8503Roadside Attractions
8Sound of My Voice$2,625-20%5--$525$49,2541Fox Searchlight
9The Woman in Black$2,58410%63-27$41$54,333,29013CBS Films
10We Bought a Zoo$2,007-3%52-14$39$75,594,88819Fox
11Star Wars: Episode I - The Phantom Menace 3D$2,00217%27-5$74$43,439,10912Fox
12Coriolanus$1,9476%140$139$714,67215Weinstein Company
13Undefeated$1,57611%203$79$524,46911Weinstein Company
14Red Tails$1,56126%23-16$68$49,853,97415Fox
15Touchback$1,514-14%28-41$54$189,7973Anchor Bay Films
16Casa de mi Padre$1,436-17%36-22$40$5,818,9947Lionsgate / Pantelion
17Silent House (2012)$950-5%22-37$43$12,754,7838Open Road
18W.E.$723-30%10-5$72$579,41113Weinstein Company
19Tyler Perry's Good Deeds$718-12%39-42$18$34,879,71410Lionsgate
20Albert Nobbs$264-61%161$17$3,011,20414Roadside Attractions