Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, May. 10 2012

Wide (1000+)

#TitleThu, May. 10 2012LocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$12,391,566-9%4,349--$2,849$270,019,3731Disney
2Think Like a Man$562,4231%2,010-5$280$75,616,7323Sony / Screen Gems
3The Five-Year Engagement$500,025-6%2,9415$170$21,309,4102Universal
4The Hunger Games$465,6921%2,794-778$167$382,501,6867Lionsgate
5The Lucky One (2012)$441,104-4%3,005-170$147$49,680,7413Warner Bros.
6The Pirates! Band of Misfits$305,2411%3,3580$91$19,903,5582Sony / Columbia
7The Raven$272,263-6%2,2096$123$13,344,9282Relativity Media
8Safe (2012)$270,360-2%2,2715$119$14,270,2552Lionsgate
9Chimpanzee$217,5877%1,531-36$142$23,961,9713Disneynature
10The Cabin in the Woods$187,5520%1,669-970$112$38,782,4474Lionsgate
1121 Jump Street$111,1937%1,040-780$107$134,472,4348Sony / Columbia
12The Three Stooges$90,680-8%2,174-931$42$40,075,4304Fox

Limited (100 — 999)

#TitleThu, May. 10 2012LocationsAvg.TotalWks.Dist.
1American Reunion$72,7000%856-1298$85$55,617,7405Universal
2Mirror Mirror$53,639-4%922-1095$58$60,394,2696Relativity Media
3Bully (2012)$50,0606%2630$190$2,729,2426Weinstein Company
4Titanic 3D$45,79019%333-1076$138$57,456,4635Paramount
5Wrath of the Titans$41,05710%715-857$57$81,775,2356Warner Bros.
6Salmon Fishing in the Yemen$33,9140%247-88$137$8,353,2269CBS Films
7Dr. Seuss' The Lorax$31,27510%521-362$60$209,159,69010Universal
8Journey 2: The Mysterious Island$17,2814%303-98$57$102,345,20013Warner Bros. / New Line
9Lockout$15,337-8%311-948$49$13,956,6504Open Road
10Safe House$11,4451%175-54$65$126,064,64013Universal
11This Means War$9,1283%171-61$53$54,519,34912Fox
12Act of Valor$8,899-4%193-92$46$69,861,94311Relativity Media
13A Thousand Words$7,1415%140-29$51$18,214,4789Paramount
14Tyler Perry's Good Deeds$6,0805%143104$43$34,963,72611Lionsgate

Platform (1 — 99)

#TitleThu, May. 10 2012LocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$83,545-3%27--$3,094$1,072,5161Fox Searchlight
2To the Arctic 3D$54,57119%500$1,091$1,203,8373Warner Bros. / IMAX
3Born to Be Wild 3D$26,056-2%340$766$18,723,65557Warner Bros. / IMAX
4Sound of My Voice$7,083-11%2823$253$131,1752Fox Searchlight
5Alvin and the Chipmunks: Chipwrecked$4,41944%75-36$59$133,041,94921Fox
6Casa de mi Padre$4,2664%6832$63$5,865,5368Lionsgate / Pantelion
7Chronicle$3,659-2%78-43$47$64,487,02714Fox
8Project X (2012)$3,4912%72-83$48$54,711,86010Warner Bros.
9Jeff Who Lives at Home$2,916-22%47-32$62$4,203,5348Paramount Vantage
10Woman Thou Art Loosed: On the 7th Day$2,3668%30-37$79$1,146,6164Code Black Entertainment
11The Artist$1,924-21%41-9$47$44,250,62924Weinstein Company
12Friends With Kids$1,889-7%34-19$56$7,193,4029Roadside Attractions
13Coriolanus$1,8610%184$103$734,45716Weinstein Company
14Blue Like Jazz$1,539-15%20-26$77$583,8434Roadside Attractions
15Undefeated$983-59%13-7$76$536,54412Weinstein Company
16Star Wars: Episode I - The Phantom Menace 3D$7320%17-10$43$43,449,19213Fox
17Touchback$464-5%12-16$39$199,1954Anchor Bay Films
18W.E.$39961%6-4$67$583,45514Weinstein Company
19Red Tails$346-38%12-11$29$49,859,98016Fox
20Albert Nobbs$14100%5-11$3$3,013,86615Roadside Attractions