Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Tue, May. 15 2012

Wide (1000+)

#TitleTue, May. 15 2012LocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$8,477,8547%4,3490$1,949$389,473,2902Disney
2Dark Shadows$2,611,20813%3,755--$695$34,607,9371Warner Bros.
3Think Like a Man$515,2427%2,05242$251$82,429,5794Sony / Screen Gems
4The Hunger Games$464,75817%2,531-263$184$387,870,2868Lionsgate
5The Five-Year Engagement$462,42033%2,569-372$180$25,432,6553Universal
6The Lucky One (2012)$431,24936%2,839-166$152$54,535,5434Warner Bros.
7The Pirates! Band of Misfits$252,88328%3,079-279$82$23,497,9433Sony / Columbia
8Safe (2012)$212,34433%1,690-581$126$16,089,8143Lionsgate
9Chimpanzee$182,44228%1,55928$117$26,042,9734Disneynature
10The Raven$172,4528%1,888-321$91$15,055,8743Relativity Media
11The Cabin in the Woods$128,7348%1,029-640$125$40,002,2625Lionsgate
12The Three Stooges$70,40114%1,416-758$50$41,285,7605Fox

Limited (100 — 999)

#TitleTue, May. 15 2012LocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$347,30224%178151$1,951$4,371,0702Fox Searchlight
2Girl in Progress$84,936-8%322--$264$1,561,5551Lionsgate / Pantelion
321 Jump Street$79,09923%589-451$134$135,261,0959Sony / Columbia
4American Reunion$62,52050%521-335$120$56,154,3706Universal
5Bully (2012)$44,62332%2630$170$2,942,4267Weinstein Company
6Mirror Mirror$43,57424%607-315$72$61,072,6887Relativity Media
7Dr. Seuss' The Lorax$36,4950%455-66$80$209,664,83011Universal
8Salmon Fishing in the Yemen$23,9359%200-47$120$8,587,96510CBS Films
9The Artist$21,7775%751710$29$44,482,00625Weinstein Company
10Titanic 3D$20,76216%157-176$132$57,652,8976Paramount
11Journey 2: The Mysterious Island$19,68124%260-43$76$102,616,87314Warner Bros. / New Line
12Lockout$18,63311%255-56$73$14,172,1235Open Road
13Wrath of the Titans$18,26828%265-450$69$82,022,7087Warner Bros.
14Safe House$8,84018%136-39$65$126,165,97514Universal
15Jeff Who Lives at Home$6,80410%11770$58$4,257,1519Paramount Vantage
16A Thousand Words$6,74712%127-13$53$18,305,63910Paramount
17This Means War$6,55415%132-39$50$54,599,01913Fox
18Act of Valor$6,01914%118-75$51$69,915,27812Relativity Media
19Tyler Perry's Good Deeds$4,62019%110-33$42$35,018,68412Lionsgate

Platform (1 — 99)

#TitleTue, May. 15 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$42,5923%49-1$869$1,496,8934Warner Bros. / IMAX
2Born to Be Wild 3D$16,91425%340$497$18,815,19558Warner Bros. / IMAX
3Sound of My Voice$8,9687%4618$195$205,6523Fox Searchlight
4The Road (2012)$7,9156%50--$158$72,0571Freestyle Releasing
5Casa de mi Padre$3,624-3%56-12$65$5,902,5919Lionsgate / Pantelion
6Chronicle$2,98713%51-27$59$64,517,39615Fox
7Friends With Kids$2,48145%362$69$7,210,98710Roadside Attractions
8Alvin and the Chipmunks: Chipwrecked$2,31433%67-8$35$133,066,46822Fox
9Woman Thou Art Loosed: On the 7th Day$2,100-24%23-7$91$1,185,7825Code Black Entertainment
10Project X (2012)$1,960-4%40-32$49$54,728,27311Warner Bros.
11Kalakalappu @ Masala Cafe$1,70687%10--$171$19,7171UTV Communications
12Undefeated$1,27097%130$98$543,23513Weinstein Company
13Coriolanus$1,13732%11-7$103$742,16717Weinstein Company
14Star Wars: Episode I - The Phantom Menace 3D$55435%12-5$46$43,454,62014Fox
15Blue Like Jazz$44516%11-9$40$589,5295Roadside Attractions
16Tonight You're Mine$28011%2--$140$2,6771Roadside Attractions
17Touchback$190-44%4-8$48$203,3095Anchor Bay Films
18Red Tails$127-71%9-3$14$49,867,17317Fox
19Albert Nobbs$7-83%2-3$4$3,014,58816Roadside Attractions