Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Wed, May. 16 2012

Wide (1000+)

#TitleWed, May. 16 2012LocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$6,339,757-25%4,3490$1,458$395,813,0472Disney
2The Dictator$4,175,274--3,003--$1,390$4,175,2740Paramount
3Dark Shadows$1,841,116-29%3,755--$490$36,449,0531Warner Bros.
4Think Like a Man$380,482-26%2,0177$189$82,810,0614Sony / Screen Gems
5The Hunger Games$376,509-19%2,531-263$149$388,246,7958Lionsgate
6The Lucky One (2012)$311,464-28%2,839-166$110$54,847,0074Warner Bros.
7The Five-Year Engagement$285,480-38%2,569-372$111$25,718,1353Universal
8The Pirates! Band of Misfits$205,009-19%2,848-510$72$23,702,9523Sony / Columbia
9Chimpanzee$136,187-25%1,400-131$97$26,179,1604Disneynature
10The Raven$125,848-27%1,888-321$67$15,181,7223Relativity Media
11Safe (2012)$107,369-49%1,690-581$64$16,197,1833Lionsgate
12The Cabin in the Woods$84,206-35%1,029-640$82$40,086,4685Lionsgate
13The Three Stooges$53,417-24%1,027-1147$52$41,339,1775Fox

Limited (100 — 999)

#TitleWed, May. 16 2012LocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$321,998-7%178151$1,809$4,693,0682Fox Searchlight
2Girl in Progress$62,300-27%322--$193$1,623,8551Lionsgate / Pantelion
321 Jump Street$46,637-41%510-530$91$135,307,7329Sony / Columbia
4Bully (2012)$39,428-12%2630$150$2,981,8547Weinstein Company
5Mirror Mirror$37,738-13%607-315$62$61,110,4267Relativity Media
6American Reunion$36,210-42%521-335$70$56,190,5806Universal
7Dr. Seuss' The Lorax$34,920-4%455-66$77$209,699,75011Universal
8Salmon Fishing in the Yemen$19,836-17%200-47$99$8,607,80110CBS Films
9The Artist$19,651-10%751710$26$44,501,65725Weinstein Company
10Journey 2: The Mysterious Island$17,517-11%260-43$67$102,634,39014Warner Bros. / New Line
11Titanic 3D$15,463-26%157-176$98$57,668,3606Paramount
12Lockout$15,129-19%255-56$59$14,187,2525Open Road
13Wrath of the Titans$10,932-40%265-450$41$82,033,6407Warner Bros.
14Safe House$7,495-15%136-39$55$126,173,47014Universal
15This Means War$6,468-1%132-39$49$54,605,48713Fox
16Jeff Who Lives at Home$6,186-9%11770$53$4,263,3379Paramount Vantage
17A Thousand Words$6,067-10%127-13$48$18,311,70610Paramount
18Act of Valor$4,938-18%118-75$42$69,920,21612Relativity Media
19Tyler Perry's Good Deeds$3,384-27%110-33$31$35,022,06812Lionsgate

Platform (1 — 99)

#TitleWed, May. 16 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$51,94022%49-1$1,060$1,548,8334Warner Bros. / IMAX
2Born to Be Wild 3D$25,80053%340$759$18,840,99558Warner Bros. / IMAX
3Sound of My Voice$6,356-29%4618$138$212,0083Fox Searchlight
4The Road (2012)$5,375-32%50--$108$77,4321Freestyle Releasing
5Casa de mi Padre$3,436-5%56-12$61$5,906,0279Lionsgate / Pantelion
6Chronicle$2,845-5%51-27$56$64,520,24115Fox
7Alvin and the Chipmunks: Chipwrecked$2,3170%67-8$35$133,068,78522Fox
8Friends With Kids$2,063-17%362$57$7,213,05010Roadside Attractions
9Project X (2012)$1,823-7%40-32$46$54,730,09611Warner Bros.
10Woman Thou Art Loosed: On the 7th Day$1,689-20%23-7$73$1,187,4715Code Black Entertainment
11Coriolanus$1,1713%11-7$106$743,33817Weinstein Company
12Kalakalappu @ Masala Cafe$1,049-39%10--$105$20,7661UTV Communications
13Blue Like Jazz$58732%11-9$53$590,1165Roadside Attractions
14Undefeated$540-57%130$42$543,77513Weinstein Company
15Star Wars: Episode I - The Phantom Menace 3D$473-15%12-5$39$43,455,09314Fox
16Tonight You're Mine$249-11%2--$125$2,9261Roadside Attractions
17Red Tails$24190%9-3$27$49,867,41417Fox
18Touchback$184-3%4-8$46$203,4935Anchor Bay Films
19Albert Nobbs$881157%2-3$44$3,014,67616Roadside Attractions