Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Thu, May. 17 2012

Wide (1000+)

#TitleThu, May. 17 2012LocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$6,208,368-2%4,3490$1,428$402,021,4152Disney
2The Dictator$2,865,807-31%3,003--$954$7,041,0810Paramount
3Dark Shadows$1,689,368-8%3,755--$450$38,138,4211Warner Bros.
4The Hunger Games$384,3152%2,531-263$152$388,631,1108Lionsgate
5Think Like a Man$377,850-1%2,0177$187$83,187,9114Sony / Screen Gems
6The Lucky One (2012)$309,168-1%2,839-166$109$55,156,1754Warner Bros.
7The Five-Year Engagement$274,500-4%2,569-372$107$25,992,6353Universal
8The Pirates! Band of Misfits$208,5522%2,848-510$73$23,911,5043Sony / Columbia
9Chimpanzee$161,82719%1,400-131$116$26,340,9874Disneynature
10The Raven$127,4141%1,888-321$67$15,309,1363Relativity Media
11Safe (2012)$98,590-8%1,690-581$58$16,295,7733Lionsgate
12The Cabin in the Woods$83,605-1%1,029-640$81$40,170,0735Lionsgate
13The Three Stooges$54,9603%1,027-1147$54$41,394,1375Fox

Limited (100 — 999)

#TitleThu, May. 17 2012LocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$304,373-5%178151$1,710$4,997,4412Fox Searchlight
2Girl in Progress$54,159-13%322--$168$1,678,0141Lionsgate / Pantelion
321 Jump Street$49,5486%510-530$97$135,357,2809Sony / Columbia
4Bully (2012)$48,12222%2630$183$3,029,9767Weinstein Company
5American Reunion$40,47012%521-335$78$56,231,0506Universal
6Mirror Mirror$36,996-2%607-315$61$61,147,4227Relativity Media
7Dr. Seuss' The Lorax$32,980-6%455-66$72$209,732,73011Universal
8The Artist$20,9527%751710$28$44,522,60925Weinstein Company
9Salmon Fishing in the Yemen$18,435-7%200-47$92$8,626,23610CBS Films
10Journey 2: The Mysterious Island$18,0443%260-43$69$102,652,43414Warner Bros. / New Line
11Titanic 3D$17,29212%157-176$110$57,685,6526Paramount
12Lockout$16,2167%255-56$64$14,203,4685Open Road
13Wrath of the Titans$10,323-6%265-450$39$82,043,9637Warner Bros.
14Safe House$8,1609%136-39$60$126,181,63014Universal
15This Means War$6,6553%132-39$50$54,612,14213Fox
16Jeff Who Lives at Home$6,089-2%11770$52$4,269,4269Paramount Vantage
17A Thousand Words$5,920-2%127-13$47$18,317,62610Paramount
18Act of Valor$5,2697%118-75$45$69,925,48512Relativity Media
19Tyler Perry's Good Deeds$3,72310%110-33$34$35,025,79112Lionsgate

Platform (1 — 99)

#TitleThu, May. 17 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$69,01533%49-1$1,408$1,617,8484Warner Bros. / IMAX
2Born to Be Wild 3D$18,750-27%340$551$18,859,74558Warner Bros. / IMAX
3Sound of My Voice$6,8087%4618$148$218,8163Fox Searchlight
4The Road (2012)$5,115-5%50--$102$82,7471Freestyle Releasing
5Casa de mi Padre$3,4561%56-12$62$5,909,4839Lionsgate / Pantelion
6Alvin and the Chipmunks: Chipwrecked$2,98829%67-8$45$133,071,77322Fox
7Chronicle$2,9183%51-27$57$64,523,15915Fox
8Friends With Kids$2,50521%362$70$7,215,55510Roadside Attractions
9Project X (2012)$1,769-3%40-32$44$54,731,86511Warner Bros.
10Woman Thou Art Loosed: On the 7th Day$1,652-2%23-7$72$1,189,1235Code Black Entertainment
11Coriolanus$1,1871%11-7$108$744,52517Weinstein Company
12Blue Like Jazz$64510%11-9$59$590,7615Roadside Attractions
13Kalakalappu @ Masala Cafe$600-43%10--$60$21,3661UTV Communications
14Undefeated$59711%130$46$544,37213Weinstein Company
15Star Wars: Episode I - The Phantom Menace 3D$53012%12-5$44$43,455,62314Fox
16Red Tails$34744%9-3$39$49,867,76117Fox
17Tonight You're Mine$226-9%2--$113$3,1521Roadside Attractions
18Touchback$148-20%4-8$37$203,6415Anchor Bay Films
19Albert Nobbs$20-77%2-3$10$3,014,69616Roadside Attractions