Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sun, May. 20 2012

Wide (1000+)

#TitleSun, May. 20 2012LocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$16,820,987-29%4,249-100$3,959$457,665,5173Disney
2Battleship$7,029,450-28%3,690--$1,905$25,534,8251Universal
3The Dictator$5,056,092-24%3,008--$1,681$24,476,1731Paramount
4Dark Shadows$3,451,429-35%3,7550$919$50,721,7592Warner Bros.
5What to Expect When You're Expecting$2,611,017-36%3,021--$864$10,547,0681Lionsgate
6The Hunger Games$855,285-33%2,064-467$414$391,581,4419Lionsgate
7Think Like a Man$678,437-42%1,722-330$394$85,838,4605Sony / Screen Gems
8The Pirates! Band of Misfits$573,441-12%1,840-1239$312$25,490,1364Sony / Columbia
9The Lucky One (2012)$447,468-39%2,005-834$223$56,934,6285Warner Bros.
10The Five-Year Engagement$311,375-33%1,175-1394$265$27,103,0104Universal

Limited (100 — 999)

#TitleSun, May. 20 2012LocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$1,003,886-26%354176$2,836$8,228,0253Fox Searchlight
2Chimpanzee$210,986-23%895-664$236$27,008,5155Disneynature
3Girl in Progress$154,319-15%3220$479$2,137,3712Lionsgate / Pantelion
4Wrath of the Titans$153,299-20%36095$426$82,520,2908Warner Bros.
5Dr. Seuss' The Lorax$140,230-30%379-76$370$210,191,32512Universal
6Mirror Mirror$131,745-24%407-200$324$61,551,2368Relativity Media
7The Three Stooges$113,315-44%594-822$191$41,830,6326Fox
8The Cabin in the Woods$106,730-34%448-581$238$40,551,6396Lionsgate
9Safe (2012)$102,606-12%503-1187$204$16,589,9504Lionsgate
1021 Jump Street$98,716-31%261-328$378$135,700,23310Sony / Columbia
11American Reunion$76,850-29%290-231$265$56,494,9557Universal
12Journey 2: The Mysterious Island$61,802-33%245-15$252$102,859,61515Warner Bros. / New Line
13The Raven$60,523-41%432-1456$140$15,545,7864Relativity Media
14Salmon Fishing in the Yemen$26,976-36%134-66$201$8,721,03711CBS Films
15Lockout$23,418-37%191-64$123$14,291,5706Open Road
16Bully (2012)$20,461-24%204-59$100$3,120,1298Weinstein Company
17A Thousand Words$17,408-32%110-17$158$18,374,52711Paramount
18The Artist$8,569-23%103-648$83$44,549,45126Weinstein Company

Platform (1 — 99)

#TitleSun, May. 20 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$62,109-13%490$1,268$1,835,1695Warner Bros. / IMAX
2Crooked Arrows$50,383-42%55--$916$256,3461Branded/Peck Films
3Act of Valor$25,44152%96-22$265$69,978,44013Relativity Media
4Titanic 3D$16,188-21%70-87$231$57,736,2357Paramount
5Born to Be Wild 3D$15,172-12%340$446$18,920,16459Warner Bros. / IMAX
6This Means War$10,705-63%90-42$119$54,670,70414Fox
7Sound of My Voice$9,357-21%37-9$253$249,7274Fox Searchlight
8Friends With Kids$3,702-15%25-11$148$7,226,51011Roadside Attractions
9Woman Thou Art Loosed: On the 7th Day$3,352-41%17-6$197$1,201,5626Code Black Entertainment
10Kalakalappu @ Masala Cafe$2,820-35%8-2$353$30,9492UTV Communications
11The Road (2012)$2,033-17%10-40$203$88,8712Freestyle Releasing
12Coriolanus$1,619-24%8-3$202$749,64118Weinstein Company
13Lovely Molly$1,337-34%5--$267$12,5541Image Entertainment
14Undefeated$1,292-23%9-4$144$548,47014Weinstein Company
15Red Tails$54096%3-6$180$49,868,80818Fox
16Blue Like Jazz$466-41%7-4$67$592,5896Roadside Attractions
17Star Wars: Episode I - The Phantom Menace 3D$15832%1-11$158$43,455,91615Fox
18Touchback$28-90%3-3$9$204,0686Anchor Bay Films