Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Mon, May. 21 2012

Wide (1000+)

#TitleMon, May. 21 2012LocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$5,687,934-66%4,249-100$1,339$463,353,4513Disney
2Battleship$2,361,665-66%3,690--$640$27,896,4901Universal
3The Dictator$2,157,365-57%3,008--$717$26,633,5381Paramount
4Dark Shadows$1,255,159-64%3,7550$334$51,976,9182Warner Bros.
5What to Expect When You're Expecting$1,138,289-56%3,021--$377$11,685,3571Lionsgate
6The Hunger Games$353,004-59%2,064-467$171$391,934,4459Lionsgate
7Think Like a Man$260,717-62%1,722-330$151$86,099,1775Sony / Screen Gems
8The Pirates! Band of Misfits$249,648-56%1,840-1239$136$25,739,7844Sony / Columbia
9The Lucky One (2012)$188,259-58%2,005-834$94$57,122,8875Warner Bros.
10The Five-Year Engagement$141,025-55%1,175-1394$120$27,244,0354Universal

Limited (100 — 999)

#TitleMon, May. 21 2012LocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$522,294-48%354176$1,475$8,750,3193Fox Searchlight
2Chimpanzee$82,966-61%895-664$93$27,091,4815Disneynature
3The Cabin in the Woods$55,174-48%448-581$123$40,606,8136Lionsgate
4Dr. Seuss' The Lorax$47,375-66%379-76$125$210,238,70012Universal
5Wrath of the Titans$45,320-70%36095$126$82,565,6108Warner Bros.
6Mirror Mirror$44,338-66%407-200$109$61,595,5748Relativity Media
7Safe (2012)$38,557-62%503-1187$77$16,628,5074Lionsgate
8Girl in Progress$36,347-76%3220$113$2,173,7182Lionsgate / Pantelion
9The Three Stooges$36,206-68%594-822$61$41,866,8386Fox
10The Raven$30,507-50%432-1456$71$15,576,2934Relativity Media
11American Reunion$30,450-60%290-231$105$56,525,4057Universal
12Bully (2012)$30,21648%204-59$148$3,150,3458Weinstein Company
13Journey 2: The Mysterious Island$18,859-69%245-15$77$102,878,47415Warner Bros. / New Line
14Salmon Fishing in the Yemen$17,171-36%134-66$128$8,738,20811CBS Films
15Lockout$9,737-58%191-64$51$14,301,3076Open Road
16A Thousand Words$5,601-68%110-17$51$18,380,12811Paramount
17The Artist$3,087-64%103-648$30$44,552,53826Weinstein Company

Platform (1 — 99)

#TitleMon, May. 21 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$58,925-5%490$1,203$1,894,0945Warner Bros. / IMAX
2Born to Be Wild 3D$19,69030%340$579$18,939,85459Warner Bros. / IMAX
3Crooked Arrows$13,596-73%55--$247$269,9421Branded/Peck Films
4Titanic 3D$8,128-50%70-87$116$57,744,3637Paramount
5Sound of My Voice$6,239-33%37-9$169$255,9664Fox Searchlight
6This Means War$5,230-51%90-42$58$54,675,93414Fox
7Act of Valor$3,561-86%96-22$37$69,982,00113Relativity Media
8Friends With Kids$1,420-62%25-11$57$7,227,93011Roadside Attractions
9Woman Thou Art Loosed: On the 7th Day$1,357-60%17-6$80$1,202,9196Code Black Entertainment
10Lovely Molly$958-28%5--$192$13,5121Image Entertainment
11Coriolanus$837-48%8-3$105$750,47818Weinstein Company
12The Road (2012)$804-60%10-40$80$89,6752Freestyle Releasing
13Undefeated$608-53%9-4$68$549,07814Weinstein Company
14Red Tails$253-53%3-6$84$49,869,06118Fox
15Blue Like Jazz$238-49%7-4$34$592,8276Roadside Attractions
16Touchback$75168%3-1$25$204,1436Anchor Bay Films
17Star Wars: Episode I - The Phantom Menace 3D$38-76%1-11$38$43,455,95415Fox