Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Sun, May. 27 2012

Wide (1000+)

#TitleSun, May. 27 2012LocationsAvg.TotalWks.Dist.
1Men in Black 3$17,792,788-7%4,248--$4,189$54,592,7791Sony / Columbia
2Marvel's The Avengers$12,956,164-8%3,918-331$3,307$513,371,6594Disney
3Battleship$3,868,590-6%3,70212$1,045$44,555,8152Universal
4The Dictator$3,180,042-4%3,0146$1,055$41,124,6642Paramount
5Dark Shadows$2,596,147-8%3,404-351$763$62,987,2833Warner Bros.
6What to Expect When You're Expecting$2,267,060-13%3,0210$750$22,149,1672Lionsgate
7The Best Exotic Marigold Hotel$2,253,914-8%1,233879$1,828$16,586,6994Fox Searchlight
8Chernobyl Diaries$2,039,237-15%2,433--$838$7,955,3071Warner Bros.
9The Hunger Games$829,474-6%1,421-643$584$395,320,19110Lionsgate

Limited (100 — 999)

#TitleSun, May. 27 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$499,739-11%786-936$636$88,337,2066Sony / Screen Gems
2The Pirates! Band of Misfits$390,660-8%884-956$442$27,286,5925Sony / Columbia
321 Jump Street$207,625-24%364103$570$136,503,52211Sony / Columbia
4The Lucky One (2012)$182,171-14%615-1390$296$58,279,6626Warner Bros.
5Mirror Mirror$156,738-19%42215$371$62,200,7599Relativity Media
6Dr. Seuss' The Lorax$154,050-23%39011$395$210,839,55513Universal
7The Three Stooges$111,157-16%325-269$342$42,303,9277Fox
8The Five-Year Engagement$97,270-14%274-901$355$27,949,8405Universal
9Wrath of the Titans$81,250-9%255-105$319$82,927,7569Warner Bros.
10The Cabin in the Woods$62,801-2%203-245$309$40,933,1457Lionsgate
11Journey 2: The Mysterious Island$59,601-14%175-70$341$103,110,61116Warner Bros. / New Line
12Girl in Progress$52,32614%143-179$366$2,405,7633Lionsgate / Pantelion
13American Reunion$31,350-41%165-125$190$56,706,7558Universal
14Safe (2012)$23,102-1%112-391$206$16,799,1285Lionsgate
15The Raven$21,494-5%111-321$194$15,735,5035Relativity Media
16Bully (2012)$11,8817%104-100$114$3,297,0259Weinstein Company

Platform (1 — 99)

#TitleSun, May. 27 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$172,443-3%4--$43,111$522,9961Focus
2To the Arctic 3D$80,1291%501$1,603$2,310,3466Warner Bros. / IMAX
3Crooked Arrows$48,09814%6712$718$456,8442Branded/Peck Films
4The Intouchables$37,7012%4--$9,425$103,5071Weinstein Company
5Salmon Fishing in the Yemen$30,024-11%87-47$345$8,865,97812CBS Films
6Born to Be Wild 3D$19,789-6%340$582$19,069,21760Warner Bros. / IMAX
7Sound of My Voice$13,106-13%425$312$310,3815Fox Searchlight
8Titanic 3D$12,518-1%42-28$298$57,801,0228Paramount
9A Thousand Words$10,776-12%59-51$183$18,429,08112Paramount
10This Means War$7,158-35%44-46$163$54,719,74715Fox
11The Artist$4,4281%20-83$221$44,575,36927Weinstein Company
12Act of Valor$3,40524%39-57$87$70,002,49814Relativity Media
13Friends With Kids$2,48816%9-16$276$7,238,97712Roadside Attractions
14Undefeated$1,58722%6-3$265$555,16515Weinstein Company
15Red Tails$70245%74$100$49,871,44019Fox
16Tonight You're Mine$68335%3--$228$5,0863Roadside Attractions
17Coriolanus$68035%4-4$170$756,02619Weinstein Company
18Lovely Molly$345-54%2-3$173$17,9772Image Entertainment
19Blue Like Jazz$21222%3-4$71$594,4677Roadside Attractions