Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Tue, May. 29 2012

Wide (1000+)

#TitleTue, May. 29 2012LocationsAvg.TotalWks.Dist.
1Men in Black 3$5,648,570-61%4,248--$1,330$74,903,2871Sony / Columbia
2Marvel's The Avengers$3,266,753-69%3,918-331$834$527,173,9554Disney
3The Dictator$1,158,547-47%3,0146$384$44,472,0682Paramount
4Battleship$1,092,090-62%3,70212$295$48,535,4652Universal
5What to Expect When You're Expecting$933,685-44%3,0210$309$24,760,4982Lionsgate
6Chernobyl Diaries$822,402-41%2,433--$338$10,177,5261Warner Bros.
7The Best Exotic Marigold Hotel$819,248-59%1,233879$664$19,383,4874Fox Searchlight
8Dark Shadows$761,174-61%3,404-351$224$65,683,3163Warner Bros.
9The Hunger Games$248,993-65%1,421-643$175$396,271,16110Lionsgate

Limited (100 — 999)

#TitleTue, May. 29 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$128,100-63%786-936$163$88,814,6486Sony / Screen Gems
2The Pirates! Band of Misfits$94,326-73%884-956$107$27,736,4515Sony / Columbia
3The Lucky One (2012)$78,447-43%615-1390$128$58,495,5596Warner Bros.
4Mirror Mirror$61,203-61%42215$145$62,417,4549Relativity Media
5Dr. Seuss' The Lorax$54,555-63%39011$140$211,040,36013Universal
6The Five-Year Engagement$32,985-48%274-901$120$28,045,8455Universal
7The Three Stooges$30,704-62%325-269$94$42,415,9247Fox
8Wrath of the Titans$26,830-56%255-105$105$83,015,5639Warner Bros.
9The Cabin in the Woods$24,893-47%203-245$123$41,004,7037Lionsgate
10Journey 2: The Mysterious Island$18,369-66%175-70$105$103,182,49316Warner Bros. / New Line
11Bully (2012)$17,52036%104-100$168$3,327,4499Weinstein Company
12American Reunion$12,500-28%165-125$76$56,736,5808Universal
13Girl in Progress$11,342-73%143-179$79$2,459,1163Lionsgate / Pantelion
14Safe (2012)$8,236-43%112-391$74$16,821,8055Lionsgate
15The Raven$7,599-49%111-321$68$15,757,9355Relativity Media

Platform (1 — 99)

#TitleTue, May. 29 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$61,078-63%4--$15,270$747,2571Focus
2To the Arctic 3D$53,497-30%501$1,070$2,440,2886Warner Bros. / IMAX
3Born to Be Wild 3D$18,268-5%340$537$19,106,51260Warner Bros. / IMAX
4Salmon Fishing in the Yemen$13,007-44%87-47$150$8,902,27612CBS Films
5The Intouchables$9,458-72%4--$2,365$146,4621Weinstein Company
6Crooked Arrows$9,150-75%6712$137$502,3842Branded/Peck Films
7Titanic 3D$5,075-47%42-28$121$57,815,6838Paramount
8Sound of My Voice$4,222-57%425$101$324,4875Fox Searchlight
9A Thousand Words$3,864-57%59-51$65$18,442,01312Paramount
10This Means War$2,819-54%44-46$64$54,728,71115Fox
11The Artist$1,867-55%20-83$93$44,581,34827Weinstein Company
12Undefeated$566-58%6-3$94$557,07815Weinstein Company
13Act of Valor$492-74%39-57$13$70,004,85414Relativity Media
14Red Tails$341-32%74$49$49,872,28519Fox
15Coriolanus$279-35%4-4$70$756,73119Weinstein Company
16Tonight You're Mine$246-35%3--$82$5,7123Roadside Attractions
17Blue Like Jazz$30-36%3-4$10$594,5447Roadside Attractions