Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Tue, May. 29 2012

Wide (1000+)

#TitleTue, May. 29 2012LocationsAvg.TotalWks.Dist.
1Men in Black 3$5,648,570-61%4,248--$1,330$74,903,2871Sony / Columbia
2Marvel's The Avengers$3,266,753-69%3,918-331$834$527,173,9554Disney
3The Dictator$1,158,547-47%3,0146$384$44,472,0682Paramount
4Battleship$1,092,090-62%3,70212$295$48,535,4652Universal
5What to Expect When You're Expecting$933,685-44%3,0210$309$24,760,4982Lionsgate
6Chernobyl Diaries$822,402-41%2,433--$338$10,177,5261Warner Bros.
7The Best Exotic Marigold Hotel$819,248-59%1,233879$664$19,383,4874Fox Searchlight
8Dark Shadows$761,174-61%3,404-351$224$65,683,3163Warner Bros.
9The Hunger Games$248,993-65%1,421-643$175$396,271,16110Lionsgate

Limited (100 — 999)

#TitleTue, May. 29 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$128,100-63%786-936$163$88,814,6486Sony / Screen Gems
2The Pirates! Band of Misfits$94,326-73%884-956$107$27,736,4515Sony / Columbia
3The Lucky One (2012)$78,447-43%615-1390$128$58,495,5596Warner Bros.
4Mirror Mirror$61,203-61%42215$145$62,417,4549Relativity Media
5Dr. Seuss' The Lorax$54,555-63%39011$140$211,040,36013Universal
6The Five-Year Engagement$32,985-48%274-901$120$28,045,8455Universal
7The Three Stooges$30,704-62%325-269$94$42,415,9247Fox
8Wrath of the Titans$26,830-56%255-105$105$83,015,5639Warner Bros.
9The Cabin in the Woods$24,893-47%203-245$123$41,004,7037Lionsgate
10Journey 2: The Mysterious Island$18,369-66%175-70$105$103,182,49316Warner Bros. / New Line
11Bully (2012)$17,52036%104-100$168$3,327,4499Weinstein Company
12American Reunion$12,500-28%165-125$76$56,736,5808Universal
13Girl in Progress$11,342-73%143-179$79$2,459,1163Lionsgate / Pantelion
14Safe (2012)$8,236-43%112-391$74$16,821,8055Lionsgate
15The Raven$7,599-49%111-321$68$15,757,9355Relativity Media

Platform (1 — 99)

#TitleTue, May. 29 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$61,078-63%4--$15,270$747,2571Focus
2To the Arctic 3D$53,497-30%501$1,070$2,440,2886Warner Bros. / IMAX
3Born to Be Wild 3D$18,268-5%340$537$19,106,51260Warner Bros. / IMAX
4Salmon Fishing in the Yemen$13,007-44%87-47$150$8,902,27612CBS Films
5The Intouchables$9,458-72%4--$2,365$146,4621Weinstein Company
6Crooked Arrows$9,150-75%6712$137$502,3842Branded/Peck Films
7Titanic 3D$5,075-47%42-28$121$57,815,6838Paramount
8Sound of My Voice$4,222-57%425$101$324,4875Fox Searchlight
9A Thousand Words$3,864-57%59-51$65$18,442,01312Paramount
10This Means War$2,819-54%44-46$64$54,728,71115Fox
11The Artist$1,867-55%20-83$93$44,581,34827Weinstein Company
12Undefeated$566-58%6-3$94$557,07815Weinstein Company
13Act of Valor$492-74%39-57$13$70,004,85414Relativity Media
14Red Tails$341-32%74$49$49,872,28519Fox
15Coriolanus$279-35%4-4$70$756,73119Weinstein Company
16Tonight You're Mine$246-35%3--$82$5,7123Roadside Attractions
17Blue Like Jazz$30-36%3-4$10$594,5447Roadside Attractions