Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Tue, Jun. 5 2012

Wide (1000+)

#TitleTue, Jun. 5 2012LocationsAvg.TotalWks.Dist.
1Snow White and the Huntsman$5,565,1754%3,773--$1,475$67,159,4001Universal
2Men in Black 3$3,145,96115%4,2480$741$116,952,5832Sony / Columbia
3Marvel's The Avengers$2,221,7139%3,670-248$605$557,214,4865Disney
4The Dictator$669,73219%2,649-365$253$52,043,2623Paramount
5The Best Exotic Marigold Hotel$669,33423%1,29461$517$26,594,6825Fox Searchlight
6What to Expect When You're Expecting$669,18328%2,907-114$230$31,895,3543Lionsgate
7Battleship$566,9259%3,144-558$180$56,490,8303Universal
8Chernobyl Diaries$464,23711%2,4330$191$15,380,9352Warner Bros.
9Dark Shadows$458,13012%3,002-402$153$71,543,2344Warner Bros.
10The Hunger Games$219,2965%1,099-322$200$398,768,97911Lionsgate

Limited (100 — 999)

#TitleTue, Jun. 5 2012LocationsAvg.TotalWks.Dist.
1For Greater Glory$193,3017%757--$255$2,259,5411ARC Entertainment
2Think Like a Man$72,4288%509-277$142$89,852,9207Sony / Screen Gems
3The Pirates! Band of Misfits$66,9606%585-299$114$28,690,7896Sony / Columbia
4Mirror Mirror$61,45828%357-65$172$63,021,12610Relativity Media
5Dr. Seuss' The Lorax$55,12517%315-75$175$211,588,23514Universal
6Rowdy Rathore$49,52784%120--$413$458,1921UTV Communications
7Crooked Arrows$42,707-26%327260$131$1,255,3973Branded/Peck Films
8The Lucky One (2012)$40,49111%404-211$100$59,045,9957Warner Bros.
9Journey 2: The Mysterious Island$32,34268%155-20$209$103,397,76117Warner Bros. / New Line
10The Three Stooges$30,9928%285-40$109$42,806,5108Fox
11The Five-Year Engagement$24,00522%218-56$110$28,328,2256Universal
12Wrath of the Titans$22,95010%205-50$112$83,265,61610Warner Bros.
13The Cabin in the Woods$17,1636%136-67$126$41,197,6558Lionsgate
14Safe (2012)$15,36411%17563$88$16,970,0246Lionsgate
15High School$12,986-1%200--$65$109,7041Anchor Bay Films

Platform (1 — 99)

#TitleTue, Jun. 5 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$116,209-2%1612$7,263$1,972,1462Focus
2To the Arctic 3D$53,6502%500$1,073$2,886,9667Warner Bros. / IMAX
3Piranha 3DD$37,97774%86--$442$242,0251Weinstein Company
4The Intouchables$36,2858%5046$726$558,5542Weinstein Company
5Born to Be Wild 3D$18,17011%33-1$551$19,258,76961Warner Bros. / IMAX
6Bully (2012)$15,564-3%88-16$177$3,420,90210Weinstein Company
7Titanic 3D$6,062-8%5210$117$57,872,0559Paramount
8The Artist$5,73928%8767$66$44,625,56828Weinstein Company
9Salmon Fishing in the Yemen$5,0852%60-27$85$9,035,17813CBS Films
10Sound of My Voice$3,953-3%486$82$369,5686Fox Searchlight
11Girl in Progress$3,62815%50-93$73$2,518,6694Lionsgate / Pantelion
12The Raven$3,2791%61-50$54$15,797,6406Relativity Media
13Act of Valor$571147%19-20$30$70,011,87515Relativity Media
14Friends With Kids$57033%8--$71$7,246,72913Roadside Attractions
15Red Tails$24234%5-2$48$49,876,01120Fox
16Undefeated$172-17%60$29$561,43416Weinstein Company