Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Thu, Jun. 7 2012

Wide (1000+)

#TitleThu, Jun. 7 2012LocationsAvg.TotalWks.Dist.
1Snow White and the Huntsman$4,074,840-4%3,773--$1,080$75,478,6851Universal
2Men in Black 3$2,555,9392%4,2480$602$122,005,3742Sony / Columbia
3Marvel's The Avengers$1,974,1796%3,670-248$538$561,050,7255Disney
4The Best Exotic Marigold Hotel$585,958-1%1,29461$453$27,773,5795Fox Searchlight
5What to Expect When You're Expecting$576,9102%2,907-114$198$33,035,3723Lionsgate
6Battleship$534,4803%3,144-558$170$57,543,8053Universal
7The Dictator$493,216-2%2,649-365$186$53,038,5403Paramount
8Dark Shadows$431,2858%3,002-402$144$72,375,6334Warner Bros.
9Chernobyl Diaries$357,319-4%2,4330$147$16,110,2612Warner Bros.
10The Hunger Games$225,68610%1,099-322$205$399,200,32211Lionsgate

Limited (100 — 999)

#TitleThu, Jun. 7 2012LocationsAvg.TotalWks.Dist.
1For Greater Glory$171,8156%757--$227$2,594,1971ARC Entertainment
2The Pirates! Band of Misfits$75,09712%585-299$128$28,832,8946Sony / Columbia
3Think Like a Man$64,7895%509-277$127$89,979,5417Sony / Screen Gems
4Mirror Mirror$58,8989%357-65$165$63,134,10610Relativity Media
5Dr. Seuss' The Lorax$51,9753%315-75$165$211,690,65514Universal
6Crooked Arrows$43,7147%327260$134$1,339,8373Branded/Peck Films
7The Lucky One (2012)$39,0586%404-211$97$59,121,9007Warner Bros.
8The Three Stooges$29,648-4%285-40$104$42,867,1688Fox
9Journey 2: The Mysterious Island$24,843-20%155-20$160$103,453,52017Warner Bros. / New Line
10Rowdy Rathore$22,161-28%120--$185$511,3191UTV Communications
11Wrath of the Titans$20,8353%205-50$102$83,306,67710Warner Bros.
12The Five-Year Engagement$20,1703%218-56$93$28,368,0606Universal
13The Cabin in the Woods$14,819-3%136-67$109$41,227,6928Lionsgate
14Safe (2012)$13,447-2%17563$77$16,997,1886Lionsgate
15High School$10,583-17%200--$53$133,0951Anchor Bay Films

Platform (1 — 99)

#TitleThu, Jun. 7 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$95,325-8%1612$5,958$2,171,3312Focus
2To the Arctic 3D$64,85013%500$1,297$3,009,0827Warner Bros. / IMAX
3The Intouchables$35,9333%5046$719$629,4422Weinstein Company
4Born to Be Wild 3D$21,448-13%33-1$650$19,304,95161Warner Bros. / IMAX
5Piranha 3DD$17,391-9%86--$202$278,4641Weinstein Company
6Bully (2012)$9,820-39%88-16$112$3,446,94710Weinstein Company
7Salmon Fishing in the Yemen$6,4401%60-27$107$9,047,98013CBS Films
8Titanic 3D$6,1554%5210$118$57,884,1149Paramount
9The Artist$5,84317%8767$67$44,636,42228Weinstein Company
10Sound of My Voice$4,090-4%486$85$377,9316Fox Searchlight
11Girl in Progress$3,400-4%50-93$68$2,525,6114Lionsgate / Pantelion
12The Raven$2,737-1%61-50$45$15,803,1386Relativity Media
13Act of Valor$681134%19-20$36$70,012,84715Relativity Media
14Friends With Kids$665-1%8--$83$7,248,06713Roadside Attractions
15Undefeated$3973%60$66$562,21816Weinstein Company
16Red Tails$24193%5-2$48$49,876,37720Fox