Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sun, Jun. 10 2012

Wide (1000+)

#TitleSun, Jun. 10 2012LocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$17,096,727-24%4,258--$4,015$60,316,7381Paramount / DreamWorks
2Prometheus$13,563,254-15%3,396--$3,994$51,050,1011Fox
3Snow White and the Huntsman$6,666,405-25%3,7774$1,765$98,537,4752Universal
4Men in Black 3$3,933,246-30%3,792-456$1,037$135,901,0943Sony / Columbia
5Marvel's The Avengers$3,365,949-26%3,129-541$1,076$572,300,4636Disney
6The Best Exotic Marigold Hotel$938,582-32%1,2984$723$31,040,7356Fox Searchlight
7What to Expect When You're Expecting$755,960-32%2,087-820$362$35,823,5984Lionsgate
8The Dictator$679,265-20%1,651-998$411$55,281,1034Paramount
9Battleship$664,360-28%1,954-1190$340$59,820,2154Universal
10Dark Shadows$392,662-33%1,550-1452$253$73,785,8405Warner Bros.
11Chernobyl Diaries$239,152-23%1,180-1253$203$16,942,6853Warner Bros.

Limited (100 — 999)

#TitleSun, Jun. 10 2012LocationsAvg.TotalWks.Dist.
1For Greater Glory$362,73615%642-115$565$3,522,5182ARC Entertainment
2The Hunger Games$322,261-25%751-348$429$400,272,53512Lionsgate
3The Lucky One (2012)$99,495-33%402-2$248$59,477,8128Warner Bros.
4Think Like a Man$95,086-28%287-222$331$90,313,4228Sony / Screen Gems
5Dr. Seuss' The Lorax$85,550-39%290-25$295$212,028,51015Universal
6Mirror Mirror$77,081-48%303-54$254$63,477,02711Relativity Media
721 Jump Street$73,282-28%258-72$284$137,634,84913Sony / Columbia
8The Three Stooges$67,547-37%245-40$276$43,122,9729Fox
9Crooked Arrows$67,518-24%278-49$243$1,557,8984Branded/Peck Films
10Rowdy Rathore$42,174-33%100-20$422$654,3522UTV Communications
11The Pirates! Band of Misfits$41,408-29%317-268$131$28,971,7057Sony / Columbia
12Wrath of the Titans$33,673-17%150-55$224$83,411,36111Warner Bros.
13The Five-Year Engagement$31,500-41%175-43$180$28,490,2257Universal
14Journey 2: The Mysterious Island$29,558-18%126-29$235$103,547,48318Warner Bros. / New Line
15The Cabin in the Woods$18,887-25%113-23$167$41,290,3059Lionsgate
16Safe (2012)$18,854-6%111-64$170$17,051,4687Lionsgate

Platform (1 — 99)

#TitleSun, Jun. 10 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$456,194-28%9680$4,752$3,731,0013Focus
2The Intouchables$117,493-29%7727$1,526$1,014,6103Weinstein Company
3To the Arctic 3D$45,777-29%511$898$3,180,1658Warner Bros. / IMAX
4Safety Not Guaranteed$28,668-32%9--$3,185$97,7621FilmDistrict
5Born to Be Wild 3D$12,933-27%330$392$19,354,15162Warner Bros. / IMAX
6Girl in Progress$10,626-4%577$186$2,556,0845Lionsgate / Pantelion
7Piranha 3DD$8,694-41%78-8$111$315,3742Weinstein Company
8Lola Versus$8,618-40%4--$2,155$31,8151Fox Searchlight
9The Artist$4,065-30%36-51$113$44,650,53729Weinstein Company
10The Raven$3,209-41%34-27$94$15,817,3077Relativity Media
11Cartas a Elena$2,9667%12--$247$7,7111Freestyle Releasing
12Bully (2012)$2,789-29%31-57$90$3,463,48911Weinstein Company
13Sound of My Voice$2,620-23%24-24$109$386,4957Fox Searchlight
14High School$1,10017%4-196$275$136,0812Anchor Bay Films
15Friends With Kids$82643%5-3$165$7,250,08714Roadside Attractions