Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Mon, Jun. 11 2012

Wide (1000+)

#TitleMon, Jun. 11 2012LocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$6,328,868-63%4,258--$1,486$66,645,6061Paramount / DreamWorks
2Prometheus$5,204,896-62%3,396--$1,533$56,254,9971Fox
3Snow White and the Huntsman$2,681,670-60%3,7774$710$101,219,1452Universal
4Men in Black 3$1,640,204-58%3,792-456$433$137,541,2983Sony / Columbia
5Marvel's The Avengers$1,385,505-59%3,129-541$443$573,685,9686Disney
6The Best Exotic Marigold Hotel$397,925-58%1,2984$307$31,438,6606Fox Searchlight
7What to Expect When You're Expecting$382,375-49%2,087-820$183$36,205,9734Lionsgate
8The Dictator$311,012-54%1,651-998$188$55,592,1154Paramount
9Battleship$273,560-59%1,954-1190$140$60,093,7754Universal
10Dark Shadows$181,043-54%1,550-1452$117$73,966,8835Warner Bros.
11Chernobyl Diaries$137,379-43%1,180-1253$116$17,080,0643Warner Bros.

Limited (100 — 999)

#TitleMon, Jun. 11 2012LocationsAvg.TotalWks.Dist.
1The Hunger Games$157,003-51%751-348$209$400,429,53812Lionsgate
2For Greater Glory$116,534-68%642-115$182$3,639,2122ARC Entertainment
3The Lucky One (2012)$48,697-51%402-2$121$59,526,5098Warner Bros.
4Dr. Seuss' The Lorax$44,950-47%290-25$155$212,073,46015Universal
5Mirror Mirror$44,613-42%303-54$147$63,521,64011Relativity Media
6Think Like a Man$43,265-54%287-222$151$90,356,6878Sony / Screen Gems
7Crooked Arrows$27,483-59%278-49$99$1,585,3814Branded/Peck Films
8The Three Stooges$27,154-60%245-40$111$43,150,1269Fox
9The Pirates! Band of Misfits$15,905-62%317-268$50$28,987,6107Sony / Columbia
10Journey 2: The Mysterious Island$15,275-48%126-29$121$103,562,75818Warner Bros. / New Line
11The Five-Year Engagement$14,875-53%175-43$85$28,505,1007Universal
12Wrath of the Titans$14,017-58%150-55$93$83,425,37811Warner Bros.
13The Cabin in the Woods$10,382-45%113-23$92$41,300,6879Lionsgate
14Safe (2012)$8,645-54%111-64$78$17,060,1137Lionsgate

Platform (1 — 99)

#TitleMon, Jun. 11 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$195,110-57%9680$2,032$3,926,1113Focus
2To the Arctic 3D$48,9197%511$959$3,229,0848Warner Bros. / IMAX
3The Intouchables$40,189-66%7727$522$1,054,7993Weinstein Company
4Born to Be Wild 3D$20,68960%330$627$19,374,84062Warner Bros. / IMAX
5Safety Not Guaranteed$10,307-64%9--$1,145$108,0691FilmDistrict
6Girl in Progress$4,396-59%577$77$2,560,4805Lionsgate / Pantelion
7Piranha 3DD$4,180-52%78-8$54$319,5542Weinstein Company
8Lola Versus$3,329-61%4--$832$35,1441Fox Searchlight
9The Artist$2,450-40%36-51$68$44,652,98729Weinstein Company
10Bully (2012)$2,229-20%31-57$72$3,465,71811Weinstein Company
11The Raven$2,213-31%34-27$65$15,819,5207Relativity Media
12Sound of My Voice$1,351-48%24-24$56$387,8467Fox Searchlight
13Cartas a Elena$800-73%12--$67$8,5111Freestyle Releasing
14High School$642-42%4-196$161$136,7232Anchor Bay Films
15Friends With Kids$236-71%5-3$47$7,250,32314Roadside Attractions