Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Tue, Jun. 12 2012

Wide (1000+)

#TitleTue, Jun. 12 2012LocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$7,140,02013%4,258--$1,677$73,785,6261Paramount / DreamWorks
2Prometheus$5,002,455-4%3,396--$1,473$61,257,4521Fox
3Snow White and the Huntsman$2,966,75011%3,7774$785$104,185,8952Universal
4Men in Black 3$1,937,66918%3,792-456$511$139,478,9673Sony / Columbia
5Marvel's The Avengers$1,547,79612%3,129-541$495$575,233,7646Disney
6The Best Exotic Marigold Hotel$557,81440%1,2984$430$31,996,4746Fox Searchlight
7What to Expect When You're Expecting$467,67722%2,087-820$224$36,673,6504Lionsgate
8The Dictator$386,06724%1,651-998$234$55,978,1824Paramount
9Battleship$284,2504%1,954-1190$145$60,378,0254Universal
10Dark Shadows$206,14514%1,550-1452$133$74,173,0285Warner Bros.
11Chernobyl Diaries$138,4301%1,180-1253$117$17,218,4943Warner Bros.

Limited (100 — 999)

#TitleTue, Jun. 12 2012LocationsAvg.TotalWks.Dist.
1The Hunger Games$171,5839%751-348$228$400,601,12112Lionsgate
2For Greater Glory$120,1653%642-115$187$3,759,3772ARC Entertainment
3Dr. Seuss' The Lorax$54,96022%290-25$190$212,128,42015Universal
4Mirror Mirror$54,51722%303-54$180$63,576,15711Relativity Media
5The Lucky One (2012)$53,0279%402-2$132$59,579,5368Warner Bros.
6Think Like a Man$43,0930%287-222$150$90,399,7808Sony / Screen Gems
7Crooked Arrows$31,83216%278-49$115$1,617,2134Branded/Peck Films
8The Three Stooges$30,46012%245-40$124$43,180,5869Fox
9Journey 2: The Mysterious Island$21,43740%126-29$170$103,584,19518Warner Bros. / New Line
10The Pirates! Band of Misfits$20,46229%317-268$65$29,008,0727Sony / Columbia
11The Five-Year Engagement$18,45024%175-43$105$28,523,5507Universal
12Wrath of the Titans$16,14015%150-55$108$83,441,51811Warner Bros.
13The Cabin in the Woods$11,1147%113-23$98$41,311,8019Lionsgate
14Safe (2012)$8,529-1%111-64$77$17,068,6427Lionsgate

Platform (1 — 99)

#TitleTue, Jun. 12 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$232,24219%9680$2,419$4,158,3533Focus
2To the Arctic 3D$65,22333%511$1,279$3,294,3078Warner Bros. / IMAX
3The Intouchables$48,26020%7727$627$1,103,0593Weinstein Company
4Born to Be Wild 3D$15,869-23%330$481$19,390,70962Warner Bros. / IMAX
5Safety Not Guaranteed$11,88515%9--$1,321$119,9541FilmDistrict
6Piranha 3DD$11,077165%78-8$142$330,6312Weinstein Company
7Bully (2012)$5,960167%31-57$192$3,471,67811Weinstein Company
8Girl in Progress$4,4712%577$78$2,564,9515Lionsgate / Pantelion
9Lola Versus$3,5808%4--$895$38,7241Fox Searchlight
10The Raven$3,35352%34-27$99$15,822,8737Relativity Media
11The Artist$2,6016%36-51$72$44,655,58829Weinstein Company
12Sound of My Voice$1,3973%24-24$58$389,2437Fox Searchlight
13High School$96250%4-196$241$137,6852Anchor Bay Films
14Friends With Kids$2537%5-3$51$7,250,57614Roadside Attractions