Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Tue, Jun. 12 2012

Wide (1000+)

#TitleTue, Jun. 12 2012LocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$7,140,02013%4,258--$1,677$73,785,6261Paramount / DreamWorks
2Prometheus$5,002,455-4%3,396--$1,473$61,257,4521Fox
3Snow White and the Huntsman$2,966,75011%3,7774$785$104,185,8952Universal
4Men in Black 3$1,937,66918%3,792-456$511$139,478,9673Sony / Columbia
5Marvel's The Avengers$1,547,79612%3,129-541$495$575,233,7646Disney
6The Best Exotic Marigold Hotel$557,81440%1,2984$430$31,996,4746Fox Searchlight
7What to Expect When You're Expecting$467,67722%2,087-820$224$36,673,6504Lionsgate
8The Dictator$386,06724%1,651-998$234$55,978,1824Paramount
9Battleship$284,2504%1,954-1190$145$60,378,0254Universal
10Dark Shadows$206,14514%1,550-1452$133$74,173,0285Warner Bros.
11Chernobyl Diaries$138,4301%1,180-1253$117$17,218,4943Warner Bros.

Limited (100 — 999)

#TitleTue, Jun. 12 2012LocationsAvg.TotalWks.Dist.
1The Hunger Games$171,5839%751-348$228$400,601,12112Lionsgate
2For Greater Glory$120,1653%642-115$187$3,759,3772ARC Entertainment
3Dr. Seuss' The Lorax$54,96022%290-25$190$212,128,42015Universal
4Mirror Mirror$54,51722%303-54$180$63,576,15711Relativity Media
5The Lucky One (2012)$53,0279%402-2$132$59,579,5368Warner Bros.
6Think Like a Man$43,0930%287-222$150$90,399,7808Sony / Screen Gems
7Crooked Arrows$31,83216%278-49$115$1,617,2134Branded/Peck Films
8The Three Stooges$30,46012%245-40$124$43,180,5869Fox
9Journey 2: The Mysterious Island$21,43740%126-29$170$103,584,19518Warner Bros. / New Line
10The Pirates! Band of Misfits$20,46229%317-268$65$29,008,0727Sony / Columbia
11The Five-Year Engagement$18,45024%175-43$105$28,523,5507Universal
12Wrath of the Titans$16,14015%150-55$108$83,441,51811Warner Bros.
13The Cabin in the Woods$11,1147%113-23$98$41,311,8019Lionsgate
14Safe (2012)$8,529-1%111-64$77$17,068,6427Lionsgate

Platform (1 — 99)

#TitleTue, Jun. 12 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$232,24219%9680$2,419$4,158,3533Focus
2To the Arctic 3D$65,22333%511$1,279$3,294,3078Warner Bros. / IMAX
3The Intouchables$48,26020%7727$627$1,103,0593Weinstein Company
4Born to Be Wild 3D$15,869-23%330$481$19,390,70962Warner Bros. / IMAX
5Safety Not Guaranteed$11,88515%9--$1,321$119,9541FilmDistrict
6Piranha 3DD$11,077165%78-8$142$330,6312Weinstein Company
7Bully (2012)$5,960167%31-57$192$3,471,67811Weinstein Company
8Girl in Progress$4,4712%577$78$2,564,9515Lionsgate / Pantelion
9Lola Versus$3,5808%4--$895$38,7241Fox Searchlight
10The Raven$3,35352%34-27$99$15,822,8737Relativity Media
11The Artist$2,6016%36-51$72$44,655,58829Weinstein Company
12Sound of My Voice$1,3973%24-24$58$389,2437Fox Searchlight
13High School$96250%4-196$241$137,6852Anchor Bay Films
14Friends With Kids$2537%5-3$51$7,250,57614Roadside Attractions