Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Thu, Jun. 21 2012

Wide (1000+)

#TitleThu, Jun. 21 2012LocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$4,443,580-1%4,2635$1,042$137,373,7222Paramount / DreamWorks
2Prometheus$1,923,041-12%3,44246$559$98,546,6802Fox
3Snow White and the Huntsman$1,626,630-5%3,701-76$440$129,042,7203Universal
4Rock of Ages$1,403,107-9%3,470--$404$20,763,2441Warner Bros. / New Line
5That's My Boy$1,318,352-18%3,030--$435$20,280,3831Sony / Columbia
6Men in Black 3$1,203,567-3%3,135-657$384$157,738,9514Sony / Columbia
7Marvel's The Avengers$1,054,517-4%2,528-601$417$591,247,7817Disney
8The Best Exotic Marigold Hotel$401,8601%1,184-114$339$36,755,3397Fox Searchlight
9What to Expect When You're Expecting$187,309-8%1,216-871$154$39,433,6515Lionsgate
10The Dictator$148,610-6%1,119-532$133$58,324,0885Paramount

Limited (100 — 999)

#TitleThu, Jun. 21 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$339,271-3%17882$1,906$8,219,3984Focus
2The Hunger Games$146,5063%593-158$247$402,339,72213Lionsgate
3Battleship$122,875-4%942-1012$130$62,670,8005Universal
4Dark Shadows$84,4544%680-870$124$75,492,6606Warner Bros.
5For Greater Glory$74,3234%380-262$196$4,836,0863ARC Entertainment
6Dr. Seuss' The Lorax$54,1356%277-13$195$212,695,35016Universal
7Mirror Mirror$43,294-6%278-25$156$64,092,75012Relativity Media
8The Lucky One (2012)$35,4674%350-52$101$60,032,6909Warner Bros.
9The Cabin in the Woods$31,215-6%224111$139$41,638,65010Lionsgate
10The Three Stooges$26,7347%201-44$133$43,542,88610Fox
11Chernobyl Diaries$24,915-6%255-925$98$17,747,7624Warner Bros.
12Something From Nothing: The Art of Rap$16,517-25%157--$105$229,1681Indomina Media
13Journey 2: The Mysterious Island$15,0846%108-18$140$103,751,97519Warner Bros. / New Line
14The Five-Year Engagement$12,675-11%168-7$75$28,700,2858Universal
15Wrath of the Titans$10,8605%105-45$103$83,594,88012Warner Bros.

Platform (1 — 99)

#TitleThu, Jun. 21 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$69,6028%510$1,365$3,861,3219Warner Bros. / IMAX
2The Intouchables$48,404-6%770$629$1,746,8084Weinstein Company
3Safety Not Guaranteed$39,081-9%4738$832$601,4232FilmDistrict
4Born to Be Wild 3D$16,706-7%330$506$19,543,46263Warner Bros. / IMAX
5Crooked Arrows$14,20815%98-180$145$1,778,6935Branded/Peck Films
6Lola Versus$11,702-2%5248$225$156,7922Fox Searchlight
7Safe (2012)$6,14813%76-35$81$17,142,0808Lionsgate
8Girl in Progress$3,8130%41-16$93$2,609,4126Lionsgate / Pantelion
9Bully (2012)$3,688117%14-17$263$3,495,04312Weinstein Company
10The Raven$2,76736%29-5$95$15,848,5908Relativity Media
11Rowdy Rathore$2,324-40%32--$73$758,5103UTV Communications
12The Artist$1,0983%21-15$52$44,671,68230Weinstein Company
13Piranha 3DD$752-57%11-67$68$376,5123Weinstein Company
14Sound of My Voice$731-10%13-11$56$401,7288Fox Searchlight