Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Wed, Jun. 27 2012

Wide (1000+)

#TitleWed, Jun. 27 2012LocationsAvg.TotalWks.Dist.
1Brave$6,834,139-23%4,164--$1,641$91,032,6791Disney
2Madagascar 3: Europe's Most Wanted$2,422,849-24%3,920-343$618$165,775,1503Paramount / DreamWorks
3Abraham Lincoln: Vampire Hunter$1,484,552-27%3,108--$478$21,721,2321Fox
4Prometheus$1,112,457-20%2,862-580$389$112,296,4983Fox
5That's My Boy$950,215-27%3,0300$314$31,397,6182Sony / Columbia
6Snow White and the Huntsman$905,050-22%2,919-782$310$140,310,2204Universal
7Rock of Ages$868,350-22%3,4700$250$31,363,4312Warner Bros. / New Line
8Marvel's The Avengers$838,655-15%2,230-298$376$601,215,7358Disney
9Men in Black 3$744,476-19%2,462-673$302$165,998,2725Sony / Columbia
10Seeking a Friend for the End of the World$381,435-30%1,625--$235$5,211,4511Focus

Limited (100 — 999)

#TitleWed, Jun. 27 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$460,213-8%395217$1,165$13,064,3075Focus
2The Best Exotic Marigold Hotel$223,971-13%741-443$302$39,088,5038Fox Searchlight
3The Hunger Games$97,775-9%414-179$236$403,266,71014Lionsgate
4Battleship$67,620-10%483-459$140$63,397,7956Universal
5The Dictator$53,309-27%316-803$169$58,894,7936Paramount
6Safety Not Guaranteed$52,072-20%12982$404$1,253,1413FilmDistrict
7What to Expect When You're Expecting$46,776-17%411-805$114$39,951,7476Lionsgate
8Dr. Seuss' The Lorax$42,095-10%234-43$180$213,021,74517Universal
9Mirror Mirror$31,979-1%222-56$144$64,338,85513Relativity Media
10For Greater Glory$30,354-7%160-220$190$5,176,3214ARC Entertainment
11Dark Shadows$29,644-21%302-378$98$75,854,7507Warner Bros.
12The Cabin in the Woods$22,019-3%196-28$112$41,845,15811Lionsgate
13The Lucky One (2012)$20,776-13%202-148$103$60,218,20510Warner Bros.
14Chernobyl Diaries$20,614-12%240-15$86$17,951,6055Warner Bros.
15The Three Stooges$20,5502%154-47$133$43,715,43511Fox
16The Raven$10,864-14%133104$82$15,950,4209Relativity Media

Platform (1 — 99)

#TitleWed, Jun. 27 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$65,6113%521$1,262$4,258,00210Warner Bros. / IMAX
2The Intouchables$40,706-14%74-3$550$2,222,4065Weinstein Company
3Beasts of the Southern Wild$27,175--4--$6,794$27,1750Fox Searchlight
4Born to Be Wild 3D$14,2593%330$432$19,641,11864Warner Bros. / IMAX
5Journey 2: The Mysterious Island$11,157-19%85-23$131$103,847,30420Warner Bros. / New Line
6Wrath of the Titans$6,385-26%70-35$91$83,662,20513Warner Bros.
7Lola Versus$6,175-15%50-2$124$224,0193Fox Searchlight
8Something From Nothing: The Art of Rap$4,553-11%16-141$285$280,5062Indomina Media
9Crooked Arrows$1,287-32%25-73$51$1,792,4106Branded/Peck Films