Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Wed, Jun. 27 2012

Wide (1000+)

#TitleWed, Jun. 27 2012LocationsAvg.TotalWks.Dist.
1Brave$6,834,139-23%4,164--$1,641$91,032,6791Disney
2Madagascar 3: Europe's Most Wanted$2,422,849-24%3,920-343$618$165,775,1503Paramount / DreamWorks
3Abraham Lincoln: Vampire Hunter$1,484,552-27%3,108--$478$21,721,2321Fox
4Prometheus$1,112,457-20%2,862-580$389$112,296,4983Fox
5That's My Boy$950,215-27%3,0300$314$31,397,6182Sony / Columbia
6Snow White and the Huntsman$905,050-22%2,919-782$310$140,310,2204Universal
7Rock of Ages$868,350-22%3,4700$250$31,363,4312Warner Bros. / New Line
8Marvel's The Avengers$838,655-15%2,230-298$376$601,215,7358Disney
9Men in Black 3$744,476-19%2,462-673$302$165,998,2725Sony / Columbia
10Seeking a Friend for the End of the World$381,435-30%1,625--$235$5,211,4511Focus

Limited (100 — 999)

#TitleWed, Jun. 27 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$460,213-8%395217$1,165$13,064,3075Focus
2The Best Exotic Marigold Hotel$223,971-13%741-443$302$39,088,5038Fox Searchlight
3The Hunger Games$97,775-9%414-179$236$403,266,71014Lionsgate
4Battleship$67,620-10%483-459$140$63,397,7956Universal
5The Dictator$53,309-27%316-803$169$58,894,7936Paramount
6Safety Not Guaranteed$52,072-20%12982$404$1,253,1413FilmDistrict
7What to Expect When You're Expecting$46,776-17%411-805$114$39,951,7476Lionsgate
8Dr. Seuss' The Lorax$42,095-10%234-43$180$213,021,74517Universal
9Mirror Mirror$31,979-1%222-56$144$64,338,85513Relativity Media
10For Greater Glory$30,354-7%160-220$190$5,176,3214ARC Entertainment
11Dark Shadows$29,644-21%302-378$98$75,854,7507Warner Bros.
12The Cabin in the Woods$22,019-3%196-28$112$41,845,15811Lionsgate
13The Lucky One (2012)$20,776-13%202-148$103$60,218,20510Warner Bros.
14Chernobyl Diaries$20,614-12%240-15$86$17,951,6055Warner Bros.
15The Three Stooges$20,5502%154-47$133$43,715,43511Fox
16The Raven$10,864-14%133104$82$15,950,4209Relativity Media

Platform (1 — 99)

#TitleWed, Jun. 27 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$65,6113%521$1,262$4,258,00210Warner Bros. / IMAX
2The Intouchables$40,706-14%74-3$550$2,222,4065Weinstein Company
3Beasts of the Southern Wild$27,175--4--$6,794$27,1750Fox Searchlight
4Born to Be Wild 3D$14,2593%330$432$19,641,11864Warner Bros. / IMAX
5Journey 2: The Mysterious Island$11,157-19%85-23$131$103,847,30420Warner Bros. / New Line
6Wrath of the Titans$6,385-26%70-35$91$83,662,20513Warner Bros.
7Lola Versus$6,175-15%50-2$124$224,0193Fox Searchlight
8Something From Nothing: The Art of Rap$4,553-11%16-141$285$280,5062Indomina Media
9Crooked Arrows$1,287-32%25-73$51$1,792,4106Branded/Peck Films