Grosses

'Guardians of the Galaxy' Easily Leads with $22.2M; 'As Above/So Below' Debuts in Fifth with $10.3M; 'The November Man' Lands in Sixth with $10.2MSeptember 01, 2014 08:55 AM

by Daniel Garris

Disney's Guardians of the Galaxy took in an estimated $22.18 million over the four-day frame to lead the box office for a second straight weekend. In the process, the blockbuster sci-fi superhero adaptation from Marvel became the highest grossing release of 2014 thus far domestically. Guardians of the Galaxy has grossed a tremendous $280.48 million through 32 days of release and will continue to distance itself from the $259.77 million take of Captain America: The Winter Soldier. Over the four-day frame, Guardians of the Galaxy was up an impressive 29 percent over last weekend's three-day frame. The revised three-day estimate for Guardians of the Galaxy is $17.08 million.

While it didn't have the greatest hold this weekend by Labor Day weekend standards, Paramount's Teenage Mutant Ninja Turtles still held steady in second place over the four-day frame with an estimated $15.7 million. The successful franchise re-launch was down 6 percent from last weekend's three-day frame. Teenage Mutant Ninja Turtles continues to exceed expectations in a very big way with a 25-day take of $166.36 million. The revised three-day estimate for the film is $11.90 million.

Warner's If I Stay claimed third place with an estimated four-day take of $11.30 million. That represented a respectable 26 percent decline from last weekend. If I Stay continues to perform towards the lower end of expectations with $32.16 million in eleven days. The film is performing well given its modest price tag and is running 21 percent ahead of the $26.62 million eleven-day take of last year's Carrie. The revised three-day estimate for the film is $9.30 million.

Universal's As Above/So Below debuted in fifth place over the four-day frame with an estimated $10.32 million. The low-budget horror film opened on the low end of pre-release expectations. As Above/So Below performed similarly to 2011's Apollo 18, which debuted with a $10.71 million 4-day Labor Day weekend take. As Above/So Below received a lackluster C- rating on CinemaScore and will likely be front-loaded going forward due in part to its genre. The revised three-day estimate for the film is $8.6 million.

The November Man opened in sixth with an estimated four-day take of $10.2 million. There is a history of new films aimed at adults over-performing during Labor Day weekend, but Relativity's action thriller starring Pierce Brosnan opened in line with expectations. The six-day total for The November Man stands at $11.89 million. That places The November Man 19 percent behind the $14.75 million six-day start of 2011's The Debt. The film received a respectable B+ rating on CinemaScore. The revised three-day estimate for the film is $7.88 million.

Let's Be Cops placed in fourth with an estimated four-day gross of $10.55 million. Fox's low-budget action comedy was down a solid 2 percent from last weekend. Let's Be Cops surpassed the $50 million mark this weekend and is now on the verge of reaching the $60 million mark with a 20-day take of $59.67 million. The revised three-day estimate for the film is $8.28 million.

On the limited front, Cantinflas was off to a solid start with an estimated four-day take of $3.33 million. The biopic from Lionsgate and Pantelion earned a healthy per-location average of $8,704 from 382 locations. The revised three-day estimate for the film stands at $2.66 million.

Meanwhile, Sony's re-issue of Ghostbusters grossed an estimated $2.2 million over the four-day frame from 784 locations. The revised three-day estimate for the re-issue of the 1984 blockbuster is $1.75 million.

Daily Domestic Gross Thu, Jun. 28 2012

Wide (1000+)

#TitleThu, Jun. 28 2012LocationsAvg.TotalWks.Dist.
1Brave$6,641,012-3%4,164--$1,595$97,673,6911Disney
2Madagascar 3: Europe's Most Wanted$2,421,3720%3,920-343$618$168,196,5223Paramount / DreamWorks
3Abraham Lincoln: Vampire Hunter$1,312,961-12%3,108--$422$23,034,1931Fox
4Prometheus$1,040,350-6%2,862-580$364$113,336,8483Fox
5Snow White and the Huntsman$875,700-3%2,919-782$300$141,185,9204Universal
6Marvel's The Avengers$867,3383%2,230-298$389$602,083,0738Disney
7Rock of Ages$818,136-6%3,4700$236$32,181,5672Warner Bros. / New Line
8That's My Boy$781,130-18%3,0300$258$32,178,7482Sony / Columbia
9Men in Black 3$741,8140%2,462-673$301$166,740,0865Sony / Columbia
10Seeking a Friend for the End of the World$338,329-11%1,625--$208$5,549,7801Focus

Limited (100 — 999)

#TitleThu, Jun. 28 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$474,8103%395217$1,202$13,539,1175Focus
2The Best Exotic Marigold Hotel$232,3914%741-443$314$39,320,8948Fox Searchlight
3The Hunger Games$104,9977%414-179$254$403,371,70714Lionsgate
4Battleship$67,7750%483-459$140$63,465,5706Universal
5Safety Not Guaranteed$51,604-1%12982$400$1,304,7453FilmDistrict
6What to Expect When You're Expecting$48,9405%411-805$119$40,000,6876Lionsgate
7The Dictator$47,239-11%316-803$149$58,942,0326Paramount
8Dr. Seuss' The Lorax$42,0500%234-43$180$213,063,79517Universal
9Mirror Mirror$34,6348%222-56$156$64,373,48913Relativity Media
10For Greater Glory$33,68011%160-220$211$5,210,0014ARC Entertainment
11Dark Shadows$32,60810%302-378$108$75,887,3587Warner Bros.
12The Cabin in the Woods$21,852-1%196-28$111$41,867,01011Lionsgate
13The Three Stooges$21,3264%154-47$138$43,736,76111Fox
14The Lucky One (2012)$20,362-2%202-148$101$60,238,56710Warner Bros.
15Chernobyl Diaries$20,002-3%240-15$83$17,971,6075Warner Bros.
16The Raven$11,3825%133104$86$15,961,8029Relativity Media

Platform (1 — 99)

#TitleThu, Jun. 28 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$58,624-11%521$1,127$4,316,62610Warner Bros. / IMAX
2The Intouchables$44,2609%74-3$598$2,266,6665Weinstein Company
3Beasts of the Southern Wild$24,036-12%4--$6,009$51,2110Fox Searchlight
4Born to Be Wild 3D$15,74910%330$477$19,656,86764Warner Bros. / IMAX
5Journey 2: The Mysterious Island$12,98616%85-23$153$103,860,29020Warner Bros. / New Line
6Wrath of the Titans$7,87823%70-35$113$83,670,08313Warner Bros.
7Lola Versus$5,588-10%50-2$112$229,6073Fox Searchlight
8Something From Nothing: The Art of Rap$5,03211%16-141$315$285,5382Indomina Media