Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Tue, Jul. 3 2012

Wide (1000+)

#TitleTue, Jul. 3 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$35,016,8844020%4,318--$8,110$35,866,8840Sony / Columbia
2Ted (2012)$8,453,790-3%3,239--$2,610$71,598,1001Universal
3Brave$5,780,5017%3,966-198$1,458$142,936,9582Disney
4Magic Mike$5,468,4039%2,930--$1,866$49,617,7631Warner Bros.
5Tyler Perry's Madea's Witness Protection$2,640,96311%2,161--$1,222$30,402,8701Lionsgate
6Madagascar 3: Europe's Most Wanted$2,162,9059%3,715-205$582$184,187,8344Paramount / DreamWorks
7Abraham Lincoln: Vampire Hunter$790,914-6%2,757-351$287$30,679,9072Fox
8People Like Us$672,56028%2,055--$327$5,453,6701Disney / DreamWorks
9Snow White and the Huntsman$549,735-16%1,641-1278$335$146,888,7405Universal
10Marvel's The Avengers$544,755-24%1,352-878$403$607,764,2769Disney
11Prometheus$543,754-23%1,384-1478$393$119,505,2684Fox
12Men in Black 3$460,6172%1,117-1345$412$170,631,9596Sony / Columbia
13That's My Boy$308,120-16%1,030-2000$299$35,093,6523Sony / Columbia
14Rock of Ages$301,028-24%1,250-2220$241$35,722,9913Warner Bros. / New Line

Limited (100 — 999)

#TitleTue, Jul. 3 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$873,41623%854459$1,023$20,046,6366Focus
2The Best Exotic Marigold Hotel$168,744-13%419-322$403$40,787,5779Fox Searchlight
3Seeking a Friend for the End of the World$90,728-41%621-1004$146$6,862,4492Focus
4Dark Shadows$71,20214%36563$195$76,414,5358Warner Bros.
5The Hunger Games$69,598-7%278-136$250$403,913,66615Lionsgate
6Safety Not Guaranteed$50,320-3%112-17$449$1,786,2584FilmDistrict
7Battleship$44,5400%308-175$145$63,958,1457Universal
8Dr. Seuss' The Lorax$38,38027%202-32$190$213,287,01018Universal
9Mirror Mirror$25,40819%166-56$153$64,540,74914Relativity Media
10What to Expect When You're Expecting$19,992-12%203-208$98$40,178,7147Lionsgate
11The Dictator$19,548-14%130-186$150$59,135,9787Paramount
12The Cabin in the Woods$14,4296%149-47$97$41,971,49912Lionsgate
13The Three Stooges$12,0235%117-37$103$43,832,85412Fox
14The Lucky One (2012)$11,79114%115-87$103$60,326,13111Warner Bros.
15Chernobyl Diaries$10,652-3%145-95$73$18,048,0856Warner Bros.

Platform (1 — 99)

#TitleTue, Jul. 3 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$67,4504%520$1,297$4,674,50711Warner Bros. / IMAX
2The Intouchables$53,27419%68-6$783$2,677,3546Weinstein Company
3Beasts of the Southern Wild$30,42131%4--$7,605$274,5141Fox Searchlight
4Born to Be Wild 3D$13,585-7%330$412$19,743,12165Warner Bros. / IMAX
5For Greater Glory$8,842-44%47-113$188$5,337,7145ARC Entertainment
6The Raven$4,75415%78-55$61$15,992,71810Relativity Media
7Lola Versus$2,3800%30-20$79$245,2014Fox Searchlight
8Crooked Arrows$1,198-55%13-12$92$1,808,6777Branded/Peck Films
9Rowdy Rathore$376-27%2--$188$776,8715UTV Communications