Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Tue, Jul. 3 2012

Wide (1000+)

#TitleTue, Jul. 3 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$35,016,8844020%4,318--$8,110$35,866,8840Sony / Columbia
2Ted (2012)$8,453,790-3%3,239--$2,610$71,598,1001Universal
3Brave$5,780,5017%3,966-198$1,458$142,936,9582Disney
4Magic Mike$5,468,4039%2,930--$1,866$49,617,7631Warner Bros.
5Tyler Perry's Madea's Witness Protection$2,640,96311%2,161--$1,222$30,402,8701Lionsgate
6Madagascar 3: Europe's Most Wanted$2,162,9059%3,715-205$582$184,187,8344Paramount / DreamWorks
7Abraham Lincoln: Vampire Hunter$790,914-6%2,757-351$287$30,679,9072Fox
8People Like Us$672,56028%2,055--$327$5,453,6701Disney / DreamWorks
9Snow White and the Huntsman$549,735-16%1,641-1278$335$146,888,7405Universal
10Marvel's The Avengers$544,755-24%1,352-878$403$607,764,2769Disney
11Prometheus$543,754-23%1,384-1478$393$119,505,2684Fox
12Men in Black 3$460,6172%1,117-1345$412$170,631,9596Sony / Columbia
13That's My Boy$308,120-16%1,030-2000$299$35,093,6523Sony / Columbia
14Rock of Ages$301,028-24%1,250-2220$241$35,722,9913Warner Bros. / New Line

Limited (100 — 999)

#TitleTue, Jul. 3 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$873,41623%854459$1,023$20,046,6366Focus
2The Best Exotic Marigold Hotel$168,744-13%419-322$403$40,787,5779Fox Searchlight
3Seeking a Friend for the End of the World$90,728-41%621-1004$146$6,862,4492Focus
4Dark Shadows$71,20214%36563$195$76,414,5358Warner Bros.
5The Hunger Games$69,598-7%278-136$250$403,913,66615Lionsgate
6Safety Not Guaranteed$50,320-3%112-17$449$1,786,2584FilmDistrict
7Battleship$44,5400%308-175$145$63,958,1457Universal
8Dr. Seuss' The Lorax$38,38027%202-32$190$213,287,01018Universal
9Mirror Mirror$25,40819%166-56$153$64,540,74914Relativity Media
10What to Expect When You're Expecting$19,992-12%203-208$98$40,178,7147Lionsgate
11The Dictator$19,548-14%130-186$150$59,135,9787Paramount
12The Cabin in the Woods$14,4296%149-47$97$41,971,49912Lionsgate
13The Three Stooges$12,0235%117-37$103$43,832,85412Fox
14The Lucky One (2012)$11,79114%115-87$103$60,326,13111Warner Bros.
15Chernobyl Diaries$10,652-3%145-95$73$18,048,0856Warner Bros.

Platform (1 — 99)

#TitleTue, Jul. 3 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$67,4504%520$1,297$4,674,50711Warner Bros. / IMAX
2The Intouchables$53,27419%68-6$783$2,677,3546Weinstein Company
3Beasts of the Southern Wild$30,42131%4--$7,605$274,5141Fox Searchlight
4Born to Be Wild 3D$13,585-7%330$412$19,743,12165Warner Bros. / IMAX
5For Greater Glory$8,842-44%47-113$188$5,337,7145ARC Entertainment
6The Raven$4,75415%78-55$61$15,992,71810Relativity Media
7Lola Versus$2,3800%30-20$79$245,2014Fox Searchlight
8Crooked Arrows$1,198-55%13-12$92$1,808,6777Branded/Peck Films
9Rowdy Rathore$376-27%2--$188$776,8715UTV Communications