'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Jul. 4 2012

Wide (1000+)

#TitleWed, Jul. 4 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$23,335,925-33%4,318--$5,404$59,202,8090Sony / Columbia
2Ted (2012)$8,016,525-5%3,239--$2,475$79,614,6251Universal
4Tyler Perry's Madea's Witness Protection$3,123,34818%2,161--$1,445$33,526,2181Lionsgate
5Magic Mike$3,010,260-45%2,955--$1,019$52,628,0231Warner Bros.
6Madagascar 3: Europe's Most Wanted$2,363,2489%3,715-205$636$186,551,0824Paramount / DreamWorks
7People Like Us$996,00848%2,055--$485$6,449,6781Disney / DreamWorks
8Abraham Lincoln: Vampire Hunter$829,4985%2,757-351$301$31,509,4052Fox
9Marvel's The Avengers$718,27632%1,352-878$531$608,482,5529Disney
10Snow White and the Huntsman$656,40019%1,641-1278$400$147,545,1405Universal
12Men in Black 3$431,476-6%1,117-1345$386$171,063,4356Sony / Columbia
13Rock of Ages$355,80418%1,250-2220$285$36,078,7953Warner Bros. / New Line
14That's My Boy$190,083-38%1,030-2000$185$35,283,7353Sony / Columbia

Limited (100 — 999)

#TitleWed, Jul. 4 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$1,368,08257%854459$1,602$21,414,7186Focus
2The Best Exotic Marigold Hotel$298,40777%419-322$712$41,085,9849Fox Searchlight
3Seeking a Friend for the End of the World$135,07249%621-1004$218$6,997,5212Focus
4Safety Not Guaranteed$87,15573%112-17$778$1,873,4134FilmDistrict
5The Hunger Games$81,41117%278-136$293$403,995,07715Lionsgate
6Dark Shadows$73,5273%36563$201$76,488,0628Warner Bros.
8Dr. Seuss' The Lorax$37,370-3%202-32$185$213,324,38018Universal
9Mirror Mirror$25,4350%166-56$153$64,566,18414Relativity Media
10What to Expect When You're Expecting$16,728-16%203-208$82$40,195,4427Lionsgate
11The Dictator$15,320-22%130-186$118$59,151,2987Paramount
12The Three Stooges$14,91624%117-37$127$43,847,77012Fox
13The Cabin in the Woods$13,188-9%149-47$89$41,984,68712Lionsgate
14The Lucky One (2012)$12,1813%115-87$106$60,338,31211Warner Bros.
15Chernobyl Diaries$8,571-20%145-95$59$18,056,6566Warner Bros.

Platform (1 — 99)

#TitleWed, Jul. 4 2012LocationsAvg.TotalWks.Dist.
1The Intouchables$97,47883%68-6$1,434$2,774,8326Weinstein Company
2To the Arctic 3D$72,2817%520$1,390$4,746,78811Warner Bros. / IMAX
3Beasts of the Southern Wild$59,93297%73$8,562$334,4461Fox Searchlight
4For Greater Glory$20,031127%47-113$426$5,357,7455ARC Entertainment
5Born to Be Wild 3D$16,47821%330$499$19,759,59965Warner Bros. / IMAX
6The Raven$5,0697%78-55$65$15,997,78710Relativity Media
7Lola Versus$3,34641%30-20$112$248,5474Fox Searchlight
8Crooked Arrows$1,83153%13-12$141$1,810,5087Branded/Peck Films
9Rowdy Rathore$284-24%2--$142$777,1555UTV Communications