Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Mon, Jul. 9 2012

Wide (1000+)

#TitleMon, Jul. 9 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$7,556,439-58%4,318--$1,750$144,578,6971Sony / Columbia
2Ted (2012)$4,477,335-54%3,25617$1,375$124,327,0752Universal
3Brave$2,540,958-54%3,891-273$653$176,510,2993Disney
4Magic Mike$2,232,780-43%3,120190$716$75,061,8872Warner Bros.
5Savages$1,813,320-61%2,628--$690$17,830,2301Universal
6Katy Perry: Part of Me 3D$1,170,475-40%2,730--$429$11,410,6881Paramount
7Tyler Perry's Madea's Witness Protection$1,046,609-60%2,1610$484$46,869,5932Lionsgate
8Madagascar 3: Europe's Most Wanted$942,171-55%2,861-854$329$196,847,2975Paramount / DreamWorks
9Abraham Lincoln: Vampire Hunter$262,889-54%1,657-1452$159$34,313,7993Fox
10Marvel's The Avengers$261,442-54%1,125-632$232$611,389,32610Disney
11People Like Us$251,667-55%2,0550$122$9,442,4692Disney / DreamWorks
12Prometheus$223,956-58%1,105-846$203$122,614,2305Fox
13Snow White and the Huntsman$207,360-56%1,152-1185$180$149,963,9256Universal

Limited (100 — 999)

#TitleMon, Jul. 9 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$478,573-61%88430$541$27,259,5627Focus
2Men in Black 3$190,423-51%879-1023$217$173,280,1137Sony / Columbia
3The Best Exotic Marigold Hotel$85,912-58%359-175$239$42,077,78510Fox Searchlight
4That's My Boy$71,489-52%400-1963$179$36,172,3224Sony / Columbia
5Rock of Ages$71,429-58%701-1704$102$37,046,0484Warner Bros. / New Line
6The Hunger Games$46,786-47%228-50$205$404,428,91916Lionsgate
7Dark Shadows$40,681-54%303-62$134$76,901,5609Warner Bros.
8Battleship$37,350-54%249-59$150$64,372,3008Universal
9What to Expect When You're Expecting$30,540-47%23633$129$40,420,5468Lionsgate
10Safety Not Guaranteed$24,243-67%109-55$222$2,194,3055FilmDistrict
11The Dictator$22,591-51%18656$121$59,333,1428Paramount
12Dr. Seuss' The Lorax$21,005-45%175-27$120$213,515,66519Universal
13Mirror Mirror$10,161-34%119-47$85$64,665,47115Relativity Media

Platform (1 — 99)

#TitleMon, Jul. 9 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$49,641-21%520$955$5,116,23312Warner Bros. / IMAX
2Beasts of the Southern Wild$40,297-64%1915$2,121$784,1432Fox Searchlight
3The Intouchables$28,124-66%60-8$469$3,124,0137Weinstein Company
4Born to Be Wild 3D$12,289-17%330$372$19,851,83766Warner Bros. / IMAX
5The Cabin in the Woods$6,964-47%83-66$84$42,050,59713Lionsgate
6For Greater Glory$6,286-66%39-34$161$5,420,6586ARC Entertainment
7The Three Stooges$6,268-54%76-41$82$43,919,47213Fox
8The Lucky One (2012)$5,817-43%72-43$81$60,401,33912Warner Bros.
9Crooked Arrows$4,171134%11-2$379$1,822,3518Branded/Peck Films
10Chernobyl Diaries$2,943-52%38-107$77$18,088,5447Warner Bros.
11The Raven$492-55%29-49$17$16,006,47011Relativity Media