Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Mon, Jul. 9 2012

Wide (1000+)

#TitleMon, Jul. 9 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$7,556,439-58%4,318--$1,750$144,578,6971Sony / Columbia
2Ted (2012)$4,477,335-54%3,25617$1,375$124,327,0752Universal
3Brave$2,540,958-54%3,891-273$653$176,510,2993Disney
4Magic Mike$2,232,780-43%3,120190$716$75,061,8872Warner Bros.
5Savages$1,813,320-61%2,628--$690$17,830,2301Universal
6Katy Perry: Part of Me 3D$1,170,475-40%2,730--$429$11,410,6881Paramount
7Tyler Perry's Madea's Witness Protection$1,046,609-60%2,1610$484$46,869,5932Lionsgate
8Madagascar 3: Europe's Most Wanted$942,171-55%2,861-854$329$196,847,2975Paramount / DreamWorks
9Abraham Lincoln: Vampire Hunter$262,889-54%1,657-1452$159$34,313,7993Fox
10Marvel's The Avengers$261,442-54%1,125-632$232$611,389,32610Disney
11People Like Us$251,667-55%2,0550$122$9,442,4692Disney / DreamWorks
12Prometheus$223,956-58%1,105-846$203$122,614,2305Fox
13Snow White and the Huntsman$207,360-56%1,152-1185$180$149,963,9256Universal

Limited (100 — 999)

#TitleMon, Jul. 9 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$478,573-61%88430$541$27,259,5627Focus
2Men in Black 3$190,423-51%879-1023$217$173,280,1137Sony / Columbia
3The Best Exotic Marigold Hotel$85,912-58%359-175$239$42,077,78510Fox Searchlight
4That's My Boy$71,489-52%400-1963$179$36,172,3224Sony / Columbia
5Rock of Ages$71,429-58%701-1704$102$37,046,0484Warner Bros. / New Line
6The Hunger Games$46,786-47%228-50$205$404,428,91916Lionsgate
7Dark Shadows$40,681-54%303-62$134$76,901,5609Warner Bros.
8Battleship$37,350-54%249-59$150$64,372,3008Universal
9What to Expect When You're Expecting$30,540-47%23633$129$40,420,5468Lionsgate
10Safety Not Guaranteed$24,243-67%109-55$222$2,194,3055FilmDistrict
11The Dictator$22,591-51%18656$121$59,333,1428Paramount
12Dr. Seuss' The Lorax$21,005-45%175-27$120$213,515,66519Universal
13Mirror Mirror$10,161-34%119-47$85$64,665,47115Relativity Media

Platform (1 — 99)

#TitleMon, Jul. 9 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$49,641-21%520$955$5,116,23312Warner Bros. / IMAX
2Beasts of the Southern Wild$40,297-64%1915$2,121$784,1432Fox Searchlight
3The Intouchables$28,124-66%60-8$469$3,124,0137Weinstein Company
4Born to Be Wild 3D$12,289-17%330$372$19,851,83766Warner Bros. / IMAX
5The Cabin in the Woods$6,964-47%83-66$84$42,050,59713Lionsgate
6For Greater Glory$6,286-66%39-34$161$5,420,6586ARC Entertainment
7The Three Stooges$6,268-54%76-41$82$43,919,47213Fox
8The Lucky One (2012)$5,817-43%72-43$81$60,401,33912Warner Bros.
9Crooked Arrows$4,171134%11-2$379$1,822,3518Branded/Peck Films
10Chernobyl Diaries$2,943-52%38-107$77$18,088,5447Warner Bros.
11The Raven$492-55%29-49$17$16,006,47011Relativity Media