'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Tue, Jul. 10 2012

Wide (1000+)

#TitleTue, Jul. 10 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$8,631,65114%4,3180$1,999$153,210,3481Sony / Columbia
2Ted (2012)$4,753,7606%3,25617$1,460$129,080,8352Universal
4Magic Mike$2,802,41526%3,120190$898$77,864,3022Warner Bros.
6Katy Perry: Part of Me 3D$1,355,34716%2,730--$496$12,766,0351Paramount
7Madagascar 3: Europe's Most Wanted$1,281,84636%2,861-854$448$198,129,1435Paramount / DreamWorks
8Tyler Perry's Madea's Witness Protection$1,203,34915%2,1610$557$48,072,9422Lionsgate
9People Like Us$367,30046%2,0550$179$9,809,7692Disney / DreamWorks
10Marvel's The Avengers$311,77119%1,125-227$277$611,701,09710Disney
11Abraham Lincoln: Vampire Hunter$304,27816%1,657-1100$184$34,618,0773Fox
13Snow White and the Huntsman$236,16014%1,152-489$205$150,200,0856Universal

Limited (100 — 999)

#TitleTue, Jul. 10 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$528,68810%88430$598$27,788,2507Focus
2Men in Black 3$236,68824%879-238$269$173,516,8017Sony / Columbia
3The Best Exotic Marigold Hotel$107,34625%359-60$299$42,185,13110Fox Searchlight
4That's My Boy$94,01332%400-630$235$36,266,4254Sony / Columbia
5Rock of Ages$81,57614%701-549$116$37,127,6244Warner Bros. / New Line
6The Hunger Games$52,48712%228-50$230$404,481,40616Lionsgate
7Dark Shadows$46,71715%303-62$154$76,948,2779Warner Bros.
9What to Expect When You're Expecting$35,84317%23633$152$40,486,9298Lionsgate
10Dr. Seuss' The Lorax$30,62546%175-27$175$213,546,29019Universal
11Safety Not Guaranteed$27,92715%109-3$256$2,222,2325FilmDistrict
12The Dictator$24,3158%18656$131$59,357,4578Paramount
13Mirror Mirror$14,36841%119-47$121$64,679,83915Relativity Media

Platform (1 — 99)

#TitleTue, Jul. 10 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$63,19127%520$1,215$5,179,42412Warner Bros. / IMAX
2Beasts of the Southern Wild$38,921-3%1915$2,048$823,0642Fox Searchlight
3The Intouchables$33,73420%60-8$562$3,157,7477Weinstein Company
4Born to Be Wild 3D$17,14239%330$519$19,868,97966Warner Bros. / IMAX
5The Three Stooges$10,14962%76-41$134$43,929,62113Fox
6The Cabin in the Woods$7,5278%83-66$91$42,058,12413Lionsgate
7The Lucky One (2012)$6,2898%72-43$87$60,407,62812Warner Bros.
8For Greater Glory$6,115-3%39-8$157$5,426,7736ARC Entertainment
9Chernobyl Diaries$3,1838%38-107$84$18,091,7277Warner Bros.
10Crooked Arrows$1,108-73%11-2$101$1,823,4598Branded/Peck Films
11The Raven$59822%29-49$21$16,007,06811Relativity Media