Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Wed, Jul. 11 2012

Wide (1000+)

#TitleWed, Jul. 11 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$6,503,281-25%4,3180$1,506$159,713,6291Sony / Columbia
2Ted (2012)$4,004,880-16%3,25617$1,230$133,085,7152Universal
3Brave$2,650,102-16%3,891-75$681$182,313,6153Disney
4Magic Mike$2,503,417-11%3,120165$802$80,367,7192Warner Bros.
5Savages$1,537,380-21%2,628--$585$21,312,3301Universal
6Katy Perry: Part of Me 3D$1,084,017-20%2,730--$397$13,850,0521Paramount
7Madagascar 3: Europe's Most Wanted$1,067,702-17%2,861-854$373$199,196,8455Paramount / DreamWorks
8Tyler Perry's Madea's Witness Protection$964,045-20%2,1610$446$49,036,9872Lionsgate
9People Like Us$293,188-20%2,0550$143$10,102,9572Disney / DreamWorks
10Marvel's The Avengers$272,336-13%1,125-227$242$611,973,43310Disney
11Abraham Lincoln: Vampire Hunter$261,902-14%1,657-1100$158$34,879,9793Fox
12Prometheus$224,014-13%1,105-279$203$123,094,7835Fox
13Snow White and the Huntsman$206,845-12%1,152-489$180$150,406,9306Universal

Limited (100 — 999)

#TitleWed, Jul. 11 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$492,177-7%88430$557$28,280,4277Focus
2Men in Black 3$193,344-18%879-238$220$173,710,1457Sony / Columbia
3The Best Exotic Marigold Hotel$99,004-8%359-60$276$42,284,13510Fox Searchlight
4Rock of Ages$78,255-4%701-549$112$37,205,8794Warner Bros. / New Line
5That's My Boy$72,837-23%400-630$182$36,339,2624Sony / Columbia
6The Hunger Games$51,441-2%228-50$226$404,532,84716Lionsgate
7Dark Shadows$44,755-4%303-62$148$76,993,0329Warner Bros.
8Battleship$39,840-6%249-59$160$64,454,4708Universal
9What to Expect When You're Expecting$31,996-11%23633$136$40,518,9258Lionsgate
10Safety Not Guaranteed$29,5986%109-3$272$2,251,8305FilmDistrict
11Dr. Seuss' The Lorax$27,995-9%175-27$160$213,574,28519Universal
12The Dictator$20,946-14%18656$113$59,378,4038Paramount
13Mirror Mirror$12,939-10%119-47$109$64,692,77815Relativity Media

Platform (1 — 99)

#TitleWed, Jul. 11 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$65,3403%520$1,257$5,244,76412Warner Bros. / IMAX
2Beasts of the Southern Wild$40,8795%1912$2,152$863,9432Fox Searchlight
3The Intouchables$32,410-4%60-8$540$3,190,1577Weinstein Company
4Born to Be Wild 3D$15,755-8%330$477$19,884,73466Warner Bros. / IMAX
5The Three Stooges$8,429-17%76-41$111$43,938,05013Fox
6The Cabin in the Woods$7,357-2%83-66$89$42,065,48113Lionsgate
7The Lucky One (2012)$6,7387%72-43$94$60,414,36612Warner Bros.
8For Greater Glory$6,2903%39-8$161$5,433,0636ARC Entertainment
9Chernobyl Diaries$3,034-5%38-107$80$18,094,7617Warner Bros.
10Easy Money (2012)$1,503--1--$1,503$1,5030Weinstein Company
11Crooked Arrows$1,073-3%11-2$98$1,824,5328Branded/Peck Films
12The Raven$6031%29-49$21$16,007,67111Relativity Media