Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Sat, Jul. 21 2012

Wide (1000+)

#TitleSat, Jul. 21 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$44,931,966-41%4,404--$10,203$120,686,8631Warner Bros.
2Ice Age: Continental Drift$7,764,65915%3,8865$1,998$82,945,0882Fox
3The Amazing Spider-Man$4,254,57323%3,753-565$1,134$225,426,2043Sony / Columbia
4Ted (2012)$3,888,94020%3,214-89$1,210$177,554,8954Universal
5Brave$2,289,03518%2,899-493$790$206,974,4185Disney
6Magic Mike$1,604,783-2%2,606-484$616$100,914,2004Warner Bros.
7Savages$1,284,80026%2,336-299$550$38,957,1553Universal
8Tyler Perry's Madea's Witness Protection$948,80133%1,540-464$616$59,698,4094Lionsgate
9Madagascar 3: Europe's Most Wanted$505,28611%1,261-1024$401$207,237,6187Paramount / DreamWorks
10Katy Perry: Part of Me 3D$409,9032%1,123-1609$365$22,277,4233Paramount

Limited (100 — 999)

#TitleSat, Jul. 21 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$747,69134%895-29$835$35,561,3649Focus
2Dark Shadows$548,32335%412173$1,331$78,365,61711Warner Bros.
3Beasts of the Southern Wild$314,79645%12948$2,440$2,623,1514Fox Searchlight
4Marvel's The Avengers$254,91334%495-252$515$614,883,01512Disney
5Snow White and the Huntsman$179,96042%409-268$440$152,468,6608Universal
6The Best Exotic Marigold Hotel$172,97946%288-54$601$43,727,25812Fox Searchlight
7Prometheus$124,74137%312-247$400$125,018,6997Fox
8Rock of Ages$119,30227%32267$371$37,896,3656Warner Bros. / New Line
9Men in Black 3$108,15634%266-231$407$175,405,1519Sony / Columbia
10Abraham Lincoln: Vampire Hunter$74,64845%266-389$281$36,427,2995Fox
11The Hunger Games$72,44430%190-22$381$405,173,61418Lionsgate
12Safety Not Guaranteed$67,25557%124-58$542$2,893,5587FilmDistrict
13Battleship$49,88538%172-56$290$64,956,61510Universal
14What to Expect When You're Expecting$46,01328%192-29$240$40,922,81810Lionsgate
15The Pirates! Band of Misfits$42,32913%189-43$224$30,689,90713Sony / Columbia
16Dr. Seuss' The Lorax$30,895-3%167-1$185$213,926,12521Universal
17The Dictator$17,61524%105-56$168$59,601,04010Paramount

Platform (1 — 99)

#TitleSat, Jul. 21 2012LocationsAvg.TotalWks.Dist.
1The Intouchables$135,47962%918$1,489$6,978,3849Weinstein Company
2To the Arctic 3D$68,7393%520$1,322$5,916,89814Warner Bros. / IMAX
3That's My Boy$30,98729%84-88$369$36,914,0856Sony / Columbia
4Bol Bachchan$30,14759%46-52$655$1,134,6203Fox International Pictures
5Born to Be Wild 3D$22,699-10%330$688$20,066,71768Warner Bros. / IMAX
6The Three Stooges$22,68030%53-19$428$44,146,93215Fox
7Mirror Mirror$12,09226%59-32$205$64,822,38317Relativity Media
8For Greater Glory$7,83535%33-9$237$5,548,9568ARC Entertainment
9Easy Money (2012)$6,36267%20$3,181$47,5522Weinstein Company
10A Cat In Paris$5,82498%180$324$226,5298GKIDS
1130 Beats$3,23211%15--$215$6,1481Roadside Attractions
12The Obama Effect$2,59115%21-4$123$101,6882ARC Entertainment